Project Report

on

“ SONALIKA TRACTOR LTD”

Submitted in Partial Fulfillment for the Award of the Diploma of

Post Graduate Diploma in Management

(Session 2009-11)

Submitted to: Submitted By:

Ms Surabhi Singh Anmol Verma

(Internal Guide) Roll No 09

PGDM – VI Trimester-Sec-

INSTITUTE OF MANAGEMENT STUDIES, NOIDA

A UGC Recognized Institute

A-8B, Plot –C, Sector-62, Noida

 DECLARATION

I Anmol Verma bearing Roll No 09 Class PGDM II Year of the Institute of Management Studies, Noida
hereby declare that the Project Report-607 entitled “ Sonalika Tractor Ldt “ is an original work and the
same has not been submitted to any other Institute for the award of any other diploma. The suggestions
as approved by the faculty were duly incorporated.

Signature of Student

Countersigned

Signature of Faculty Guide

2
 ACKNOWLEDEMENT

No management study is complete without practical experience. Being an PGDM student I know
that creativity and practice both are essential elements of management

I would like to pay my sincere thanks to Ms Surabhi Singh for providing me a golden chance to
undergo for project & gaining practical knowledge about sonalika tractor Ltd.

Thanking you

Anmol verma

3
 CONTENTS
Indian Tractor Market 5
World Leading Tractor Manufacture 8
Current Manufacture Tractor Of India 10
History Of Sonalika Group 13
Mission & Vision 15
Sonalika Group Units 19
Product And Services Of All Group Units 25
Distribution Network 30
Organisation Chart & functioning of departments 31
Conclusion 40
Suggestions 41
Bibliography 42

INDIAN TRACTOR MARKET

Arable Land Mn Hectare 1444 170 2

Irrigated Area Mn Hectare 249.6 45.8 2

Tractors In Use Tractors/000 Hectares 28 10.5 8

The Tractors available in developed countries have advanced features and accessories that is not
found in Indian tractors .Tractor industry has made a steady and satisfactory progress even in
drought areas.

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Four factors have contributed to the steady progress:

 Government laid stress on the mechanization of agriculture with a view to boost food
grain production. Therefore agriculture sector started receiving financial assistance.
 There is an increase in awareness among the farmers for the need of farm mechanization
and are keen to acquire tractor with the help of credit facilities from financial institutions.
 Agronomists believe that there is need for more tilling due to depletion of moisture and
repeated cultivation of land .It is precisely for this reason that the demand for tractors was
well maintained even during a draught period.
 Animal power available is too inadequate to meet power demand of our farmers.
Mechanized operations are preferred to eliminate drudgery and delay, also labour
shortage during harvesting increased the use of tractor.

The automobile sector is a key player in the global and Indian economy. The global

Motor vehicle industry contributes 5 per cent directly to the total Manufacturing employment,

In addition, the auto industry is linked with several other sectors in the economy and hence its
indirect contribution is much higher than this. All over the world it has been treated as a leading
economic sector because of its extensive economic linkages.

India’s manufacture of 7.9 million vehicles, including 1.3 million passenger cars,amounted to 2.4
per cent and 7 per cent, respectively, of global production in number.The auto-components
manufacturing sector is another key player in the Indian automotive industry. Exports from India
in this sector rose from US$1.0 billion in 2003-04 to US$1.8 billion in 2005-06, contributing 1
per cent to the world trade in auto components in current USD. In India, the automobile industry
provides direct employment to about 5 lakh persons. It contributes 4.7 per cent to India’s GDP
and 19 per cent to India’s indirect tax revenue.

Till early 1980s, there were very few players in the Indian auto sector, which was suffering from
low volumes of production, obsolete and substandard technologies. With

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De-licensing in the 1980s and opening up of this

At the end of the day there are enough reasons to believe that the industry will grow because:

 More farmers are opting for multiple cropping over last decade. Country's net cropped
area had remained virtually stagnant while gross cropped area increased by about 4.7%.
This indicates the increased popularity of multiple cropping.
 95% of tractor sales are on credit. Credit is extended by commercial banks, state land
development banks and regional rural banks.
 Irrigation facilities reduce reliance on the monsoon and allow for quick yielding varieties
of food -grain .This reduces the cropping cycle to 3-4 months from the traditional 5-6
months.
 Reduced cropping cycle require deep tilling which translates into higher demand for
tractors.
 Cost of tractors in India is the cheapest in world .The cost of a finished tractor here is as
much as the cost of gear box in developed countries. Hence there exists tremendous
scope for exports.

 According to a study conducted by PHD Chamber of Commerce and Industry, Since

purchase of tractor involves a big investment its demand in affected by the availability
and easiness of credit. A higher availability of credit will lead to a higher demand for
tractors.
 The tractors between the 31-40 horse power and 31-40 hp range dominate the market.
The reason for medium horse power tractors being more popular are that the major tractor
demanding states like Punjab Haryana and Uttar Pradesh have plenty of alluvial soil
which does not require deep tilling. Lately it is visualised that higher hp segment has the
maximum growth potential Higher horse powered tractors will be the future requirement
with the government intention to encourage contract farming through the leasing in and
leasing out of farm lands.
 Regarding exports India of latter has been exporting tractors to a number of countries, but
predominantly to Sri Lanka, Nepal and U.S.A .However the study reveals that exports

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 from India are going down in the recent years .The major reason for the decline in
exports of tractors of tractor from India is being the failure to find an extensive market
overseas ,deteriorating foreign exchange situation in African countries and their poor
buying capacity, comparatively cheaper imports of second hand tractors by South East
Asian countries from developed countries and the disintegration of erstwhile U.S.S.R. but
also the potential export markets can be explored by Indian in the future. Since Indian
tractors confirm to the international standard by virtue of their foreign collaboration it is
possible for India to export to more tractors to the rice and wheat growing countries like
Canada, Philippines and Bangladesh.
The tractor industry in India has developed over the years to become one of the largest tractor
markets in the world. From just about 50,000 units in early eighties the size of tractor market in
the country has grown up to over 400,000 units. Today industry comprises of 19 players,
including 3 MNCs. The opportunities still are huge considering the low farm mechanization
levels in the country, when compared to other developed economies across the world. After a
downturn during last 3-4 years, the industry is back on a growth path, which we believe would
sustain in coming years as well. Key concern for the industry is its dependence on Agricultural
income in hands of farmers and the state of monsoon. Today there are as many as 19 players
operating into tractor manufacturing activity in the country. However, about 97 per cent of
market is shared among the top 6 players only.

World leading tractor

manufacture

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8
9
Current manufacture of tractor
in India…..

Mahindra
Tafe
Escort
Sonalika
Fiat New Holland
Johan Deere

10
Market Share Of Company In
India
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HISTORY OF SONALIKA GROUP

FOUNDER – Mr. L.D.Mittal

Sonalika Group - Sonalika group is one of the top automobile and agriculture machinery
manufacturers in India. Apart from tractors its product line includes multi utility vehicles, three
wheelers, engines and various farm equipments and implements. Established in 1969, Sonalika
group since the inception has tried to understand customer need to be facilitating them with its
value for money products. The Company has a state of art manufacturing facilities, spread in
acres, located in the free shrubs of Punjab and Himachal Pradesh.

Sonalika is the one of the top 3 tractor manufacturing companies in India, other products include
of, Multi utility vehicles, engines and various farm equipments. Today the group stands tall with
an approximate turnover of 5000 Crore INR. An average growth of 30% makes it one of the
fastest growing corporate in India. It is also one of the few debt free companies. Group has
strength of about 2000 employee technocrats. The company works on the maxims of low
production cost and clean and safe environment. Such efforts have fetched the company the
accreditation like ISO 9001 and ISO 14001. History reveals that innovation is the key to
continued progress and when applied to technology that touches human life, it can unfold a
whole new economic phenomenon that has the power to change the world. With unique
initiatives like the Thought leadership Forum, Leadership Forum, we have been able to create a

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unique platform for learning through success stories of industry leaders. The success saga
of Sonalika Group a business conglomerate having prime interest in agricultural & auto
machinery goes back to nearly 5 decades. The corporate philosophy embedded in trust, quality
and commitment has helped the group to carve out a niche for itself in the highly competitive
world of Machinery.  Sonalika is the fastest growing tractor company registering growth over
growth since its inception has crossed 1.80 lac merely in 10 years & has attained one of the
position in top three in India 

Sonalika group’s products exist in various international markets. Company’s product exported to
Algeria, Angola, Armenia, Australia, Bangladesh, Cameroon, Ethiopia, Ghana, Ivory Coast,
Malawi, Malaysia, Mauritius, Mozambique, Nepal, Oman, Republic of Benin, Senegal, South
Africa, Srilanka, Sudan, Canada, Zambia, Syria, Togo, Tunisia, Ukraine, and Zimbabwe.

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MISSION & VISION

VISION STATEMENT
The dream Project of Sonalika group is to cater the agricultural and auto industry with quality
abrasive products through untiring dedication and leadership.

MISSION STATEMENT
we pay personal attention to customers so that, we can build products they need, and not merely
sell the products we build.

CORE VALUES
To accomplish our mission, the ownership, staff, and management go to great lengths to treat
each customer like a member of the family and provide them with the best choice of products
and highest quality of service in the industry.

ETHO STATEMENT OR LOGO RATIONALE

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Red symbolizes the strength, power, determination, and desire of company.

Yellow surrounding the Sonalika produces a warming effect, arouses cheerfulness, stimulates
mental activity, and generates the same.

Green Leaf in the center symbolizes growth, harmony, freshness, and fertility. Black
underlining the logo associates with power, elegance, and formality.

Orange surroundings the complete logo represents enthusiasm, fascination, happiness,

creativity, encouragement, and stimulation. All this permutation of persona represents the
Sonalika group as an asset in the industry.

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Details of top executives

1. Chairman- Mr. L.D. Mittal

2. vice Chairman- Mr. A.S. Mittal

3. Managing Director- Mr. Deepak Mittal

4. Finance Head- Mr.Rajnesh Jain

5. Production Head- Mr. Ashok Kapoor

6. Marketing Head- Mr.L.R.Yadav (CEO)

7. R&D Head- Mr. Ashwani Malik

Turnover

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The total turnover of the group stands for 3200crore INR. An average growth of 30%
makes it one of the fastest growing corporate in India. It is also one of the few debt free
companies. 

SONALIKA GROUP -MILESTONE

1) 1969, Modest beginning into farm equipment and machine manufacture and
earning name and fame over all these year.
2) 1995 Diversification into manufacture of tractor over whelming response from
the market.
3) 1996 Roll out of first tractor from ITL.
4) 2000 Enter into joint venture with Renault Agriculture France for tractor
manufacture in India.
5) 2000 Started in house manuf. Of engine for tractor application.
6) 2002 Started export of tractor to Africa, Asian sub continental.
7) 2004 Started Roll out of 100000 Tractors
8) 2004 Started establishment of ICML.

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 9) 2005 Become the fourth largest tractor manuf. In India.
10) 2005, Roll out of first vehicle from ICML facility.
11) 2005 Joint venture with Yanmar Agriculture of Japan.
12) 2006 Successfully developed 4 wheels drive front Axles and transmission of
tractors for Yanmar.
13) 2006 Rollout of 100000th tractor engine.
14) 2006 Become 3rd largest manufacture of tractor in India.
15) 2006 Market launch of Rhino (MUV) and establish dealer’s network.

SONALIKA GROUP UNITS

Sonalika group divided into four companies’ .Sonalika group units is as follow:

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INTERNATIONAL TRACTORS LIMITED

International Tractors Limited was incorporate on October 17, 1995 for the manufacture of
Tractors and has since then built a distinct position for itself in the Tractor industry. ITL is
manufacturing various Tractors of Sonalika brand between 30 H.P to 90 H.P, and CLASS brand

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between 70 hp to 90hp. The tractors manufactured by company have secured a reputation
of performance, quality and reliability in the market because of their maximum pulling power,
minimum fuel consumption and low emission. All this makes ITL one of the top five tractor
selling companies in India. These tractors are also exported to various countries including South
Africa, Australia, Zimbabwe, Sri Lanka, Canada, Bangladesh, Algeria, Zambia, Senegal, Ghana
etc.

ITL has entered into strategic alliance with YANMAR of Japan for joint manufacturing tractors
in India. ITL has a marketing arrangement with TATA International for development of selected
South American and African market. The company’s marketing efforts are promoted by dealer
network of 600, and 450 sub dealers. Such a networking has enabled the company to grow like a
well-knit family whose roots lie in its customers, who have providing constant feedback and
support to allow the company to turn their dreams into products.
They are also manufacturing tractors, meeting norms of Smoke & Mass Emission, Tested and
certified by ARAI, Pune. United States Environmental Norms Agency, Washington DC has also
certified our Engines. These certifications enabled SONALIKA Tractors to enter into world
Market. All the Models of Tractors and Combines Harvesters manufactured by us are tested &
approved by central Farm Machinery and Tractors Training & Testing Institute, Bundi (MP)
India, (the Government of India Institute authorized for issuing test reports).

Address- International Tractors Limited Jalandhar Road, Hoshiarpur (Pb.) Pin-146022

(India)

INTERNATIONAL CARS AND MOTOR LIMITED

International Cars & Motors Limited (ICML) is a Group Company of the Rs 1200 Crores
SONALIKA Group. The Company is promoted by Mr. L.D.Mittal (Chairman), Mr.
A.S.Mittal(Vice Chairman) & Mr. Deepak Mittal, Managing Director, who are having vast

20
experience in manufacturing of tractors, Farm machines & Automobiles.

ICML is a project of its kind and is the ‘Pride of Himachal Pradesh’. The Company is having its
state-of-the-art production facility, with centrally air-conditioned, dust & pollution free
environment, to manufacture multi-utility vehicles / sports – utility vehicles, in Amb, Himachal
Pradesh.

The Company is a ‘Mother Unit’ as its establishment shall attract many other ancillary & small
units for meeting the raw material requirements yielding manifold employment avenues, revenue
& industrialization in the state.

The Company has entered into Technical Collaboration Agreement with MG Rover of UK, with
the technical know – how from MG Rover, UK. The Company has manufactured MUV with the
name of RHINO RX & the same MUV boasts of Rover engines. The company is in-process of
developing its own Common Rail Direct injection (CRDi) engines.

The company has the installed capacity to manufacture 2000 MUVs in a month i.e., 24000
MUVs in a year. In the first full year of production in 2006-2007, ICML is aiming to churn out
about 5000 MUVs & expects to achieve a turnover of 250 Crores. The Company, besides
catering to the domestic market, also has an eye on exports & exports to Malaysia, Nepal,
Bangladesh & Indonesia are also in an advanced stage. It will also offload the product in African
continent soon.

The Company is eligible for the Central & State Govt. Tax sops, exemption from the excise duty
& income tax for 10 years, which shall add to its viability & future expansion.

Sonalika Group intends to inject Rs. 1000 Crores in Himachal Pradesh over the next 2 -3 years in
the upcoming ICML plant & ICML has an ambitious plan to play a major role in the Indian
Automobile Industry. International cars & motors ltd, car plant is located in foothills of Shivalik
Range and surrounded by natural greenery of Himalayas at AMB (HP) a tax-free zone. The total
area of plant is 93,000 Sq. M. out of which 42,000 Sq. M. is covered area. Plant capacity to
produce 24000 cars in a year.

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Address:-Amb Distt., Himachal Pradesh.{Tax Free Zone}

INTERNATIONAL AUTOTRAC FINANCE LIMITED

International Autotrac Finance Limited is a non banking finance company approved by RBI.

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IAFL provide finance to customers of International cars & motors limited in rural & semi
urban areas across India through customer friendly schemes.

Its parent company Sonalika Group ranks among the largest tractor & farm equipment
manufacturer in India

Business Plans of IAFL

First Phase: In the first phase, the area of operations will be in the state of Punjab, Haryana,
Jammu, H.P (Done).

Second Phase: In the second phase, the area of operations will be extended to other parts of
Northern India.

Third Phase: In the third phase, the area of operations will be extended to whole India.

SONALIKA AGRO INDUSTRIES CORPORATION

Sonalika Agro was established in 1971 to support the Indian farmers with mechanization
technology to facilitate persistence of green revolution. Sonalika Agro Industries Corporation,

23
the group’s maiden venture is one of the foremost Farm equipments and implements
manufacturing companies in India with 80% share in threshers alone. Its product line includes
Combine Harvesters, Tractor/Self Driven straw reapers, Potato Planters, Maize seller –cum-
Dehuskers, Seed –Cum- Fertilizers Drills, various kinds of threshers, etc.; Sonalika Agro is a
pioneer in manufacturing tractors mounted combine harvester, which is not popular in India, but
also in various others countries across the globe. Today, the company is supporting the farmers
with world class farming equipment to ease the process of making the Green Revolution II, a
dream come true. In the light of the company's mission, highly qualified and experienced staff is
working as a family in the manufacturing facility at Hoshiarpur (Pb).

Product and Services of All Group

International Tractors Limited

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This company mainly deals with tractors brands and these tractors also exported to
different markets in foreign countries. These brands are as follow:-

TABLE - PRODUCT CATEGORIES

TRACTOR NAME HORSE POWER LIFTING CAPACITY

DI-750III 50 1600Kg
DI-730II 30 1200 Kg
DI-735 35 1200 Kg at lower links
DI-55 55 1200 Kg at end of lower links
DI-750II 50 1200 Kg
DI-90 90 1600 Kg at end of lower links
DI-75 2WD 75 1600 Kg
DI-750 50 1200 Kg at end of lower links
DI-60 SENIOR 60 1200 Kg at end of lower links
DI-75 4WD 75 1600Kg
DI-740III 40 1200Kg
DI-60 2WD 60 1600Kg
DI-740 40 1200 Kg at end of lower links
DI-398X(north speeds) 39 1200Kg
DI-60 4WD 60 1600Kg
DI-745III 45 1200Kg
DI-35 35 1200Kg
DI-340S 40 1600 Kg at end of lower links
Rx42 45 1200Kg
DI-47Rx 50 1200Kg
DI-730III 30 1200Kg at ends of lower links
DI-732III 34 1200Kg at ends of lower links
DI-60Rx 60 1600Kg

Sonalika Agro Industries Corporation

This company mainly deals with agricultural equipments and implements. That are helpful to
the farmers in agriculture The product line of the sonalika agro industries corporation is as
follow:-

 Combine Harvestors

 Threshers

 Potato Planters
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  Maize Sheller-cum

 Seed-cum-Fertilizer Drills

 Straw Reapers

 Ploughs

 Harrows

 Tillers

International Autotrac Finance Limited

This company basically deals with services which are provided to farmers, salaried for finanace
the tractors and other agricultural equipments and implements. Provide financial assistance to
them.

International Cars And Motor Limited

At present this company produces one car model Rhino Rx a MUV by this group and also
working on the new car model INSPIRE and this will launch within this year.

Market

26
No wonder Sonalika products have created a niche for themselves not only in India but
also in foreign markets including France, Africa ,Bangladesh , Srilanka, Senegal, Mali, South
Africa, Canada, Syria and many of the South Asian countries. Some of the international clients
are as follow:

MG Rover, Power Train, Renault, Yanmar

In domestic market sonalika products are popular in all across the India. In Punjab, there are
45dealers of sonalika tractors.

There are 70 dealers of International cars and motor products all over the India.

INTERNATIONAL TRACTORS LIMITED

As per the training concern my training is in the sonalika tractors that is International Tractors
limited. This company mainly deals with tractor manufactures and also some other like
Generators etc.ITL was established in 1995-96 with a covered area of 25 acres. It is situated at
distance of 7 km from Hoshiarpur on Hoshiarpur-Jalandhar road. It is specialist in manufacturing
of producing three cylinder diesel engines of tractors. The first tractor manufactured by the
company on 14th Oct, 1996. In Oct, 96 the capacity of the company was one tractor in two days.
It has sold 400 tractors in the first year of launching tractor & now the production rate is 1200-
1250 tractors per month but installed capacity of company is 100 tractors per day. It has
developed its own 60HP diesel engine.

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ITL’s Hosiarpur situated plant is spread across 50,000sq.meter, which is having fully
computerized and high level modern machines. Presently, the production capacity of plant is 100
tractors per day. Near about 3000 people engaged in the plant including workers, technicians,
and engineers on regular basis and around 3000 people work on contract basis.

Competitors of Sonalika tractors are as Escorts, Eicher, Hmt, Mahindra and Mahindra,
Swaraj/PTL, Tafe/Massey, New Holland ford,

ACHIEVEMENTS

-Company has produced smoke free diesel engine

-Company has increased its production of diesel engines up to 60 engines per day

-International Tractor Limited has a network of network of more than 1000 dealers
-Computerized tractor plant

-First Indian tractor engine750III conforming to Euro II norms

-Pride of country awarded to Sh L.D MIttal, Chariman.

-Gold medal awarded to Sh. A.S Mittal, Vice Chairman

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 -Udyog Bhushan awarded to Sh. Deepak Mittal, MD

DISTRIBUTION NETWORK

Followed by Sonalika:

COMPANY

DEALER OR STOCKIST

CUSTOMER

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 Followed by other firms:

COMPANY

STOCKYARD

DEALER

DIRECT & SUBDEALER

CUSTOMER

ORGANISATION CHART FOLLOWED BY ITL:-

Chairman

Vice-Chairman

Managing Director

Chief Operating Officer

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 |

Joint Chief Operating Officer

HOD of Every Dept.

Managerial Staff

Executives

Support Staff

Workers

CERTIFICATIONS

A) ISO – 9001

ITL has got ISO-9001 quality system certified by International Certification Ltd. It is for use
when conformance to specified requirements is to be assured by supplier during several stages
which may include design, development, production, installation & servicing.

Sonalika has arranged collaboration with French Renaults for technical know-how and
marketing. With the help of this collaboration SONALIKA will develop its own DI-740 Tractor
engine which will help it to reduce its cost.

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B) ISO 14001:2004 Environment Management System

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Study of functioning of departments

Production:-

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ITL has fully integrated and state of the art assembly facilitation for producing world class
tractors. Several productivity improvements in assembly line over the years have made it
possible to manufacture nearly 37000 tractors per Year. Atomization of assembly line not only
increased production capacity, but also provided a quantum jump to the quality of assembled
tractors. ITL assembly line producing tractors in broad range from 30HP to 90HP with effective
planning of resources.

Highlights of Assembly Facilitations:

Automated conveyors (Toe-in conveyors, slat conveyor and overhead conveyors.) for sub-
assemblies as well as for major assemblies and final product.

Quality, Assembly & Testing Tools:

 Hydraulic Test Rig Up to 1600Kg Lifting Capacity

 Millipore Testing Equipment. Torque calibrator

 Hydraulic presses

 A unique 3-Stage oil filtration system having modern facility of centrifuge filtration

 Batch type Special purpose machines (SPM) at various locations for washing of heavy
castings, components & subassemblies

 Pipe flushing machine for proper cleaning of hoses & pipes

 Induction Heaters for controlled heating of bearings

Standard testing procedures for final product

 Roller testing Field Testing

 Road testing

Research & Development:-

Brief of R & D :

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  ITL R & D center is recognized by government of INDIA

 ITL R&D is a complete dep’t in itself starting from designing upto development,
implementation

Capabilities:

 Highly qualified team of engineers for designing of transmission & vehicle areas

 Vendor development is capable for the development of new projects components of

R&D through vendors & commercial settlement

 Vendor quality control is capable for ensuring quality requirements of components

through verification at vendor end

 High skilled workers are capable for making any types of prototypes

Facilities:

 High configuration workstations are used for design activities

 Teamcenter is used for PLM concepts

 I-Deas, Solid-Edge & AutoCad is used for 3D & 2D design activities

 Two transmission test rigs.

 Circular test track (mgr) & Roll over protection test rig.

 Hydraulic system test rig.

 Endurance test rig for operator seat & fenders.

 Pto test bed & Endurance test rig for MUV gearbox under commissioning.

 Proto machine shop with HMC, radial drilling & turning centre.

Engine R&D Center:

35
Sonalika have In House Design Engine R&D department with up-to-date technology.
Having a team of exceedingly competent & remarkable squad of engineer’s proficient of
designing most excellent Engines in technology.

Engines developed so far available in rating of 28-90 HP. Sonalika has started spreading roots in
MUV manufacturing with own R&D team and designed two exclusive engines with latest
technology.

Engines are designed with Rotary FIE from BOSCH & (CRDi) Common Rail Diesel that gives
variable geometry turbocharger for superior engine response .The in house R&D has all supplies
required for complete design of engine from structural parts to emission development. Use of
CAD and FEA is made to design robust parts. While Emission test cell is also being
commissioned using equipment imported from AVL Austria world leader in emission
measurement for conducting in house emission.

New Tractor Engine under G1 Series MUV Engine (Rover) Proto-type stage

This center is capable of designing new technologically advanced Engines & its various
components. It can also carry out DFEMA for its own design or any other components.

In-house R&D capabilities:

The in house Engine R&D department of Sonalika is one of the finest. Possessing a team of
highly qualified team of engineers capable of designing complete engine from ground up.
Engines developed so far include tractor engines from Hp rating of 28-90 Hp.With entry of
Sonalika group into MUV segment two engines have been developed by the in house R&D
exclusively for the MUV application.

The engines have been developed using latest technology. One engine uses Rotary FIE from
BOSCH while the other engine is a Common Rail Diesel Engine (CRDi) with variable geometry
turbocharger for improved engine response at all points during engine operation. The in house
R&D has all tools required for complete design of engine from structural parts to emission
development. Use of CAD and FEA is made to design robust parts. While Emission test cell is
also being commissioned using equipment imported from AVL Austria world leader in emission
measurement for conducting in house emission measurement.

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Quality Assurance:-

The entire evolution of Quality is classified into 4 phases

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  Inspection Phase

 Quality Control Phase

 Quality Assurance Phase

 Total Quality Management Phase

Equipments used for Quality Assurance,

 Profile Projector used for inspection of Critical Parameters e.g. Thread, Gear
profiles etc.

 3D Co-ordinate Measuring Machine(CMM)

 Software Used For Measurement(CMM)-(Geometrical 3D measuring software) In

this software,we can calculate & store co-ordinate of component as per drawing
specification as well as Geometrical tolerances (Flatness, Concentricity, Parallelism
& Positioning) with Graphical Presentation. With help of Geopak –Win generate a
program of each component & run in CNC mode, safe a time, generate presentable
report as per requirement. Scanning is the option in GEOPAK – WIN,with that you
record contours and surfaces, realize nominal actual comparisons with contours,
calculate geometrical elements at the contour after scanning & import contours from
external systems, respectively export them to systems (Auto cad, Ideas for modeling
purpose).

 STANDARD ROOM

 GEOPAK-WIN: - Scanning is the option in GEOPAK – WIN, with that you record
contours and surfaces, realize nominal actual comparisons with contours, calculate
geometrical elements at the contour after scanning & import contours from external
systems, respectively export them to systems (Auto cad, Ideas for modeling purpose).

SWOT Analysis:-

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STRENGTH:-

 Human Resource
 Research & Development
 Physical Resources:- SAP, own IT dept.
 Availability of finance
 Investors Relationship

WEAKNESS:-

 Import of tractor implements

 Unsuccessful Rhino car
 Lack of advertisement regarding their products

OPPORTUNITIES:-

 Unexplored Markets for Exports :-Mexican & Brazilian markets

THREATS:-

 Competitors
 Mahindra & Mahindra
 New Holland
 John Deere
 TAFE

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 CONCLUSION

Sonalika has various advantages over its competitors such as low initial cost, low fuel
consumption, high speed, low maintenance cost, & easy availability

As tractor is meant for pulling load, sonalika has all these qualities to pull maximum load due to
high backup torque They basically affected by the displays in providing information regarding
new products so company should create some awareness regarding this and make some hording
on roads to attract tractor users with new features mention on it.

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SUGGESTIONS

Through tractor market is highly competitive in India and Sonalika is relatively new brand.
Hence Sonalika need a strong positioning. As sonalika tractor is capable of pulling more load
and unbeatable and unchallengeable features. Sonalika must be positioned as a tractor, which is
most economical and ideal for heavy load work.

Product awareness:

For promotion of a new product awareness is most important factor. As all the farmers contacted
are aware of sonalika tractors and their features and specifications. This can be done through
organizing kisan melas, exhibitions and effective demonstration at village level.

 Besides these points we would like to suggest few more things:

 More & more emphasis on R & D must be given

 Spare parts must be easily available for different models of tractors

 Become a cost leader in field of tractors

 Provide better after sale service to develop better relation with dealers

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 BIBLIOGRAPHY

1. WWW.SONALIKA.COM

2. SEARCH ENGINE (GOOGLE AND YAHOO)

3. MAGAZINES (INDIA TODAY)AND JOURNALS

4. NEWSPAPERS

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