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INCREASING INCOME OF THE
INDIVIDUAL: PER CAPITA INCOME
IN INDIA IS HIGHER THAN EVER
AND IT HAS LED TO THE HIGHER
STANDARD OF LIVING.
INDIVIDUALS NOW MORE TEND
TO ENJOY THEIR EARNINGS
RATHER THAN BEING TOO MUCH
CONCERNED ABOUT SAVING.
EXAMPLES: USING LUXURIOUS
ELECTRONIC GADGETS AND
EXPENSIVE HOME APPLIANCES
.............ASH KARENGE AUR KYA.
 OF CUSTOMERS
 OF BUSINESS ORGANIZATIONS
’ OF CUSTOMERS: PEOPLE ARE MORE
CONCERNED ABOUT QUALITY OF LIFE
AND THEREFORE, QUALITY OF
PRODUCT.
BUSINESSES ARE BEING EXPECTED TO
CONCERN THEMSELVES WITH THE
HEALTH AND SAFETY OF THE SOCIETY.

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 OF BUSINESS ORGANISATIONS:
PROFIT MAXIMISATION NO
LONGER UNIVERSALLY VALID
BUSINESS OBJECTIVE.
NOW THEY STRIVE TO MAINTAIN
OR GAIN LEADERSHIP IN
MARKET SHARE, SALES
VOLUME, EMPLOYMENT ETC.
THEY GET GREATER
SATISFACTION IF THEIR
COMPANY HAS A DOMINANT
POSITION RATHER THAN THE
OBJECTIVE OF MAXIMISING
PROFIT.
NO JOINT FAMILIES, VERY SMALL
FAMILY IN WHICH CD DRIVES,
PC, LAPTOPS, PLAZMA TV,
VIDEO GAMES, INTERNET ETC.
HAVE REPLACED GRANDMA
STORIES, GAMES INVOLVING
PHYSICAL EFFORTS,
OUTDOOR KIDS
ENTERTAINMENT.
IMPACT: BUSINESS OF CDs, TVs,
ONLINE GAMES IS ZOOMING
AND ZOOMING IN.
DUE TO HEALTH HAZARDS
MEDICAL INDUSTRY IS ALSO
GROWING.
 DINK: DOUBLE INCOME NO KIDS
 DISK: DOUBLE INCOME SINGLE
KID
IMPACT: CHIILD CARE
INSTITUTIONS BUSINESS IS
GROWING.
EXAMPLE: µCRECHE¶ CHILD DAY
CARE CENTRE
(HYDERABAD BASED)
LATE NIGHT FOOD,
BURGER-PIZZA-
PASTA ETC.
IMPACT: FAST FOOD
INDUSTRY IS
GROWING AND
MEDICAL INDUSTRY
AS WELL.
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 APART FROM ONLINE
BOOKING, TICKETING,
ONLINE TRANSACTIONS,
ONLINE BANKING, ONLINE
EDUCATION ONLINE
EXAMINATION IS A MUCH
GROWING CONCEPT IN
INDIA.
 IMPACT: BUSINESS OF
ONLINE EXAM TAKING
FIRMS IS ZOOMING.
ENTRY OF INTERNATIONAL
ONLINE EXAM
CONDUCTING FIRMS
EXP: PROMETRIC
 COLLAPSING BIRTHRATE IN DEVELOPED WORLD CALLED
³NATIONAL SUICIDEM BY PETER F. DRUCKER.
 IN WESTERN AND CENTRAL EUROPE AND IN JAPAN, THE
BIRTHRATE HAS FALLEN WELL BELOW THE RATE
NEEDED
 BY 2020 ITALY¶S POPULATION-NOW 60 MILLION-MIGHT BE
DOWN TO 25 MILLION, JAPAN¶S POPULATION-NOW 125
MILLION-MIGHT BE DOWN TO 55 MILLION.
 EVEN IN US THE BIRTHRATE IS NOW GOING DOWN
STEADILY.
 SAME IS THE CASE WITH SCANDINAVIAN COUNTRIES
LIKE NORWAY, SWEDEN ETC.
 AS DRUCKER POINTS OUT, IT CAN BE AN OPPORTUNITY
FOR THE DEVELOPING COUNTRIES LIKE INDIA AND
CHINA
 AS INDIA HAS MORE THAN 65% POPULATION YOUTH AND
CHINA ALSO HAS CONSIDERABLE PORTION OF YOUTH
POPULATION WHILE THOSE COUNTRIES HAVE AVERAGE
AGE OF POPULATION MORE THAN 50, POPULATION CAN
BE OUTSOURCED AND IT¶LL BE A WHOLE NEW AND
CHANGING CONCEPT FOR THE ENTIRE WORLD.
 

 DEVELOPMENT WITHOUT
COMPROMISING WITH THE
NEED OF THE FUTURE
GENERATION
 TO ACHIEVE THE SAME
ENDS THROUGH
DIFFERENT PATHS
SUSTAINABLY
 EXAMPLE: GREEN
MARKETING, SOLAR
POWER, ELECTRIC CARS,
WATER HARVESTING
EQUIPMENTS BUSINESS IS
GROWING. ( TO GO
CHEAPER,ANNOUNCED IN
RECENT BUDGET)
BECAUSE OF SHRINKING TIME AND SPACE
THANKS TO THE TECHNOLOGICAL
REVOLUTION THAT THE WORLD IS
EVOLVING INTO A GLOBAL VILLAGE.
SOCIAL NETWORKING AT ITS PEAK:

THE COLLAPSE OF SPACE, TIME AND

BORDERS MAY BE CREATING A GLOBAL
VILLAGE BUT NOT EVERYONE CAN BE A
CITIZEN. ONLY THE EDUCATED ONES.
 
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MOBILE AS A BASIC NEED: FM HAS
HELPED ³AAM AADMIM TO MAKE
HIS DREAM COME TRUE WHICH
WAS TO ADD MOBILE IN THE
ROW OF BASIC NEEDS FOOD,
CLOTHES AND SHELTER. FM
REMOVED 24% IMPORT DUTY
ON COMPONENTS LIKE
BATTERIES, CHARGERS SO
THAT CELL PHONES WILL GO
CHEAPER AND THEY WILL
RING EQUALLY IN THE BHARAT
ALSO IN COMPARISON TO
INDIA.
 
³WHAT IS FOUND HERE, MAY
BE FOUND ELSEWHERE,
WHAT IS NOT FOUND HERE
CAN¶T BE FOUND
ANYWHEREM ±
MAHABHARATA
³THE SOUL OF INDIA RESIDES
IN VILLAGESM- MAHATMA
GANDHI.
IN FACT, RURAL INDIA
REPRESENTS ONE OF THE
LARGEST POTENTIAL
MARKETS IN THE WORLD
AND RURAL MARKET
ACCOUNTS FOR WELL OVER
55 PERCENT OF THE
DEMAND FOR FMCG
SECTOR.
THEREFORE«..
 DESPITE SO MUCH RECRUITMENT
IN PUBLIC SECTOR BANKS,
MODERNISATION OF THESE
BANKS IT¶S OUT OF THE REACH TO
COVER THE ENTIRE POPULATION.
 CONSIDERING THE FACT, RBI HAS
CONSIDERED GIVING ADDITIONAL
LICENSE TO PRIVATE SECTOR
PLAYERS AND NBFCs WHICH ONCE
USED TO BE A VERY TOUGH
PROPOSITION.
 THEY WILL NOW REACH TO THE
RURAL INDIA AND CHANGE THE
FACE OF INDIAN BANKING
INDUSTRY.
 INSTEAD OF
URBANISATION OF THE
RURAL AREA, THEY ARE
BEING PROVIDED WITH
THE FACILITIES OF URBAN
AREAS AT THEIR
DOORSTEP.
 EXAMPLE: DCM GROUP¶S
HARYALI KISSAN BAZAAR
 TATA PROVIDES GUIDANCE
AND TRAINING ON VARIOUS
SCIENTIFIC AGRARIAN
METHODS
 ALSO PROVIDE LATEST
EQUIPMENTS OF FARMING.
 HIGH QUALITY SEEDS,
PESTICIDES, BIO-MANURES,
FERTILIZERS.
 EXAMPLE: TATA ³KHET SEM
AGRO SERVICES, TATA KISAN
SANSAAR.
 



 




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