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Marketing The Cutting Edge of Marketing

Now you can speak to India's most powerful consumer market. Through a television channel this market will easily identify with, right
from its name. A channel as discerning as the Malayalees themselves.Offering programmes with an authentic Malayalee access. It's
a movement all set to win over 30 million Malayalees worldwide, and become as much a part of their identity as their language and
culture. Truly the expression of a people.

KERALA, INDIA'S MOST POWERFUL CONSUMER MARKET

The only 'rurban' State in India with no palpable rural-urban divide.

The only State in India where both urban and rural population figure in the National Readership Survey.
Lifestyle indicators stand clearly above the national average pointing to:

a booming market
very high brand proliferation
a fast growing rate of disposable incomes
a very high rate of consumption
a discerning people

The Cutting Edge of Opportunity

If Kerala is the dream market of any advertiser, Kairali is the perfect medium for your message.Over 10 million Malayalees in Kerala
and five million more outside the State and in the Middle East tune into the satellite signals everyday. And with its balanced blend of
infotainment Kairali is bound to cut through the clutter and become their absolute favourite.In turn, providing the cutting edge your
advertisements cannot do without.

SPOT BUY
Bands Timings Rate per 10 seconds
Morning Band 06.00 AM to 09.00 Rs. 3,000/-
Noon Band 09.00 AM to 04.00 PM Rs. 3,000/-
Evening Band 04.00 PM to 06.00 PM Rs. 4,000/-
Prime Band 06.00 PM to 11.00 PM Rs. 8,000/-
NRK Band 11.00 PM to 03.00 AM Rs. 5,000/-
Non Prime Band 03.00 AM to 06.00 AM Rs. 2,000/-

Time Check Spot Buy

News Band Sponsorship
(10 Sec) (10 Sec)

Rs. 25,000/- + 90 sec

Morning News Rs. 1,500/- Rs. 3,000/-
FCT
Afternoon Rs. 40,000/- + 110
Rs. 2,000/- Rs. 4,000/-
News sec FCT
Rs. 75,000/- + 110
Evening News Rs. 4,000/- Rs. 8,000/-
sec FCT
Rs. 75,000/- + 110
Night News Rs. 4,000/- Rs. 8,000/-
sec FCT

Programme Sponsorship (Minimum 13 Episodes)

Weekly serials/Daily Soaps 30 minutes Rs. 1 Lakh + 160 sec. FCT

Film based programmes 30 minutes Rs. 85,000 + 140 sec. FCT

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Stage based shows 30 minutes Rs. 70,000 + 130 sec. FCT

Current affairs programmes 30 minutes Rs. 60,000 + 100 sec. FCT

Movie Sponsorship
FCT
Rs. 2.5 Lakhs
Saturday/Sunday Movies (Co-Sponsorship
+ 410 sec.
only)
Afternoon Movies and NRK Rs. 2 Lakhs + FCT (Full
movies on Monday to Friday 1000 sec. Sponsorship)

Seven day serial Sponsorship (Minimum 7 episodes)

Director's special serials (7 days) Rs. 10 lakhs + 1600 sec FCT

Branding/Naming Rights (Minimum booking : 13 Episodes)

Weekly serials/Daily Soaps Rs. 1.25 Lakhs + 220 sec. FCT
Film based programmes Rs. 1 Lakh + 170 sec. FCT
Staged based shows Rs. 1 Lakh + 170 sec. FCT
Current affairs programmes Rs. 75,000 + 130 sec. FCT

Time Slot fee

30 Minutes : Rs. 35,000 + 240 sec. FCT

TELECAST NORMS
All advertisement materials are to be submitted in digital/Beta SX/SP formats only.
The advertisement material should reach our office along with confirmed release order at least 10 days before the intended date of
telecast.
The payment shall be made by Account Payee cheque/Demand Draft drawn in favour of "Malayalam Communication Ltd. " ; payable
at Thiruvananthapuram.
Intimation for cancellation, postponement or for using revised advertisement material should be received at our office at least 10
days before the scheduled date of telecast. All such intimations should be in written format only.
If the material provided is to be returned to the advertiser, intimation should be given within 7 days from the date of telecast.
Certificate of telecast will comprise only basic information like time and date of the telecast.
Kairali reserves the right to accept / reject any advertisement or sponsorship at its sole discretion.
The tariff and the terms and conditions are subject to change from time to time.
The tariff and the terms and conditions prevailing on the date of telecast shall apply on all billings.
Advertisements will be accepted for telecast subject to the laws prevailing in India.
Kairali will not be responsible for disruption in the telecast of the advertisement for force majeure reasons beyond its control. No
claims will be entertained in this regard.
Any dispute or claim arising out of this transaction are subject to the jurisdiction of the courts of Thiruvananthapuram only.

MARKETING OFFICES

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Corporate Marketing Office

S. Rajiv
General Manager marketing
Malayalam Communications Limited
Kairali towers
University P.O., Thiruvananthapuram - 695034
Tel: +91-471-2386500; Fax: 2386501
E-Mail: malayalam@satyam.net.in
Mr. C. Sathyadas - AGM ( Marketing ) Tel: +91 98477 20016
Mr B Sunil- Tel: +91 098477 20042

Kochi
Mr. BS Rajesh
Asst. General Manager
Kairali studio complex
NH bypass road,
Vennala P.O
Cochin- 682028
Mob: +91 9847720053
Email: kairalicochin@rediffmail.com
kairalicochin@gmail.com

Calicut
Mr. A Rajesh
Assistant General Manager
Zilla Colony
PT Usha Road
Calicut -32
Tel: +91-495 2366162
Tel/Fax:: 0091 495 2365151
Mob: +91 9847720041
E-mail: kairalitvcalicut@gmail.com

Chennai
Mr.Praveen Kumar
3rd FLOOR, CHATEAU 'D'AMPA
NEW NO -110, NELSON MANIKKAM ROAD
AMINJIKKARAI, CHENNAI-600 029
TEL - 044-23749016 /7/ 8
Mob: +91 9841036673

New Delhi
Mr. Ajith
Malayalm Communications Ltd.
Flat No.31, Sharkar Market,
Connaught Place,
New Delhi - 110 001
Tel/Fax: ++91-11-23416177 / 23416178 / 23416179
Mob: +91 98919 89072
Email: kairalitvdelhi@gmail.com

Mumbai
Mr. Sunil Nair
Asst. General Manager (Marketing) - West,
Malayalam Communications Ltd.,
107, Timmy Arcade,
Makwana Lane, off.
Andheri-Kurla Road,
Marol, Andheri (E) Mumbai-400 059
E mail: sunilnair@kairalitv.in
Tel: 022-28518299 /65963944
Mob: +91 9820302644

Bangalore
Mr. Girish Kumar . N
Senior Manager Marketing
3/7-8, 1st Floor, 3rd Cross
Koramangala 2nd Block

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Madivala (Next to Kaveri Nursing Home)

Bangalore - 560 068
Tel/Fax: ++91-80-25502536
Mob: +91 9886 859603 , 984 5176933
kairalibir@rediffmail.com

Coimbatore
Mr. Karthick Kumar
Senior Marketing Executive
Kairali TV, A-12, 2nd Floor, New No- 241
2nd Street, Ghandhipuram
Coimbatore- 641012
Mob: +919994101747

United Arab Emirates

Mr. S. Ramesh
DGM Marketing
Office-115, Bldg. No. 4,
Dubai Media City, P.O. Box: 525510
DUBAI, UAE.
Tel: 00971 50 9190854
Fax: 00971-4-3908868
Email: kairlitv@emirates.net.ae

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