Sr Objective Activity Action Format Personnel

Gather the information needed to develop One-hour consultation, Business

1Creating an accurate project definition Initial Consultation the project brief and scope and introduce either in person or over Development
our process. the phone Executive
Analysis of the brief,
Primary message, competitive advantage and Define the goals, audience profile and BDE, CSE and
2 Create a project brief brainstorming and
recommended budget perception Principal
discussion
Work to be performed, timelines, and Worksheet, cheklist and CSE and
3 Project Scope Development Clearly outline all of the client’s requirements
estimated pricing. flowchart Principal
Using information from the project scope,
Ideation and Creative Art Director,
4 Design Development PDF files and Design Proofs with options develop a concept into a design for the
visualization Visuliazer
specific layout or marketing/print materials
Refine the chosen artwork to client's
EXACT tastes - 1. Adjustments in color 2. Interaction with client,
Principal, CSE,
Adjustments in layout 3. Image Interpretation of
5 Refinement After the initial designs have been created, gather client's input Art Director
addition/removal 4. Content remarks, Internal
and Visualizer
addition/removal 5. Mixing and matching Communication
design elements
Interaction with client,
Collaboratively ensure that spelling and CSE, Art
Interpretation of
6 Artwork Revisions Multiple proof readings by client grammatical errors are non-existent before Director and
remarks, Internal
output Visualizer
Communication
CSE, Art
Getting approval of client for production
7 Finalize Design Client approval for final design Progressive actions Director,
and pre-production processes
Production
Production co-
8 Print Production Final Printing and delivery Entire printing process, including delivery Co-ordination, checklist
ordinator
Accountant
Preparing bills, challans, advices and
9 Payments Billing and recovery Follow-up and
statements
Administrator
Keep track of all the activity of th Co-ordination,
10 Documentation Recording every activity respective departments in view of communicaion and Administrator
completing the job documenation