Marketing

I Analyze the advantages and disadvantages of Primary and Secondary Research when planning
a marketing campaign.
2 Complete a SWOT analysis of a well known UK company you are familiar with.
3 Explain the concept of segmentation and how companies use this to their advantage when
marketing to different demographics.
Financial Management
I Evaluate the importance of credit control within a finance department and the implications of
poor credit control.
2 Analyse the considerations that a company will make before making an investment.
3 Propose reasons why it can be more advantageous to use the cash flow statement rather than
balance sheet when a company is applying for funds.
Question chosen
Marks given, (to be completed by Internal College Assessor)
Management Behaviour
1 Evaluate the different factors which affect an individual’s well being in the workplace and
what influence a manager can have on these factors.
2 State the advantages and disadvantages of the autocratic and democratic styles of management.
3 Analyze the skills required for management in the order of importance.
Question chosen
Marks given, (to be completed by Internal College Assessor)

Business Strategy
I Write a SWOT analysis for a major British supermarket of your choice.
2 Explain and analyse the importance of having a dynamic and flexible business strategy in the
modern retail industry.
3 Analyse the reasons why a company would undertake an organisational audit.
Question chosen
Marks given, (to be completed by Internal College Assessor)
Human Resource Management
I Evaluate the relevance of Maslow’s theory in today’s workforce.
2 What is meant by Performance Management? Assess whether performance management
systems can help to improve individual performance.
3 Evaluate how training and development can effect a business’s performance.
Question chosen
Marks given, (to be completed by Internal College Assessor)
Business Globalisation
I Examine the advantages of trading blocs.
2 Pick a major multinational company of which you are familiar with and examine the benefits
globalisation has brought to it.
3 Analyse the advantages and disadvantages of a company having a culturally diverse customer
base.
Question chosen
Marks given, (to be completed by Internal College Assessor)