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  • If Your Advertising Goes Unnoticed, Everything Else Is Academic.

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    Mark K. Eapen
    13 views7 pages
    This document discusses the importance of promotion and its role in communication with potential customers. It outlines the key elements of the promotion mix, including advertising, sales promotions, public relations, and personal selling. It also introduces the communications model and how messages are encoded and decoded, as well as the control continuum for different promotion methods.

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    Day_3(2)

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    This document discusses the importance of promotion and its role in communication with potential customers. It outlines the key elements of the promotion mix, including advertising, sales promotions, public relations, and personal selling. It also introduces the communications model and how messages are encoded and decoded, as well as the control continuum for different promotion methods.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views7 pages

    If Your Advertising Goes Unnoticed, Everything Else Is Academic.

    Uploaded by

    Mark K. Eapen
    This document discusses the importance of promotion and its role in communication with potential customers. It outlines the key elements of the promotion mix, including advertising, sales promotions, public relations, and personal selling. It also introduces the communications model and how messages are encoded and decoded, as well as the control continuum for different promotion methods.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Promotion

    “If your advertising goes unnoticed, everything else is academic.”


    Topics
    – Understand the communication model

    – List and describe the elements of the promotion mix


    Role of Promotion

    • Communication with the potential customers


    • IMC- optimal mix of the elements
    The Communications Model
    encoding decoding

    Message Medium
    Source Receiver

    Noise

    Feedback
    Promotion Mix

    • Advertising
    • Sales Promotions
    • Public Relations
    • Personal Selling
    Control Continuum

    Sales
    Sales Personal
    Personal Public
    Public Wordof
    Word of
    Advertising
    Advertising Promotion
    Promotion Selling
    Selling Relations
    Relations Mouth
    Mouth

    High Low
    Object in this mirror are jus a class away

    New
    Topic

    Bye…

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