HSIAOLI (SHELLY)CHENG

188 First Ave St. Apt#6, New York, NY, 10009

(646)460-9638, hc2ea6fa@westpost.net
EDUCATION
New York University
New York, NY
Steinhardt School of Cultural, Education and Human Development
May 2010
Master of Arts in Media, Culture, and Communication
National Taiwan University
Taipei, Taiwan
College of Social Science
June 2005
Bachelor of Arts in Political Science, Minor in Economics
CERTIFICATE
New York University
School of Continuing Education and Professional Studies
New York, NY
Certificate Courses in Digital Media Marketing
Aug. 2009
RELEVANT COURSES
NYU Media, Culture, and Communication: Research for Communication Professionals,
Topics in Digital Media
NYU Stern Business School: Media Industry, Marketing, Advanced Marketing Plannin
g, Luxury Market, Brand Strategy
NYU School of Continuing Education and Professional Studies: Web Analytic, Digit
al Strategy, Data Analytics
RELEVANT EXPERIENCE
Manhattan Media New
York, NY
On-line Publishing and Marketing Internship
Jan.10~Present
* Use Google Analytics to report website traffic
* Build presence on pertinent social networks
* Set up Facebook pages and weekly maintain social media sites
* Research latest online marketing topics
WorldNow
New York, NY
On-line Ad Traffic Internship
Sep.09~ Dec.09
* Used DART For Publishers ad serving system
* Applied DART in WorldNow affiliations' online ads setting and training
TAI Group
New York, NY
On-line Research Assistant
Jan.09~May 09
* Researched the latest topics about economics, politics and culture online
* Organized online information and present new ideas
cnYES.com Inc. Tai
pei, Taiwan On
-line Newswire Financial Journalist
 Dec.07~Feb.08
* Reported daily news of Taiwan stock market and general industry trends
* Maintained ongoing relationship with leading corporations in Taiwan
* Translated industry reports from legal representatives
Pan German Motors Ltd. (BMW Importer for Taiwan) Taip
ei, Taiwan
Marketing Specialist and Chief Editor
Sep.05~May 07
* Proofread product catalogues of BMW
* Monitored and supervised the progress, quality, and budget of BMW advertising
* Cooperated and communicated with media companies on BMW advertising plans in T
aiwan
* Planned and edited BMW Magazine and planned the process on market
RELEVANT SKILLS
Language: Fluent in Mandarin. Familiar with French
Computer: MS Office (Excel, Power Point, Word, Access). Mac OS, light proficienc
y with DAR