ΛĹĹÛŔ€

The power to entice

VISION: “To Be The Premium Company of Providing
Natural
Herbal Products”

MISSION: “To encompass the Cosmetic Market by

Delivering
Quality Products”
About the company:
• Name: Allure Herbals
• Founded: 2011
• Founder: Mr. Udayakant Aggarwal
• Certification: ISO 9001:2000
• Turnover: Expeted 5 crores (Operation in
Rajasthan)
• Website: www.allure.com
Endorsement
 sunlight

fairness moisturizing
protection
wrinkle pimple Cause Of Using Fairness Cream
  1 1 1 1
1 1      
    1    
1 1 1 1  
1 1 1 1 1
1 1 1 1 1
  1      
1   1    
  1 1    
  1      
  1      
  1       80%
  1 1    
1 1      
  1       70%
1   1    
      1 1 60%
1        
  1      
  1 1     50%
1 1 1 1 1
1   1     40%
  1      
  1      
1 1       30%
1 1 1    
1 1     1 20%
  1 1    
  1 1    
    1     10%
1 1 1 1 1
%age 44% 75% 53% 22% 22%
0%
1 2 3 4 5
 Higher
category (Supreme)       Mild category (Nornal)        
OLAY VLCC LOREAL REVLON HUL GARNIER NIVEA HIMALAYA EMAMI FAIREVER
          1        
        1          
        1          
            1      
    1   1          
              1    
                  1
          1        
    1              
        1          
            1      
              1    
        1          
        1          
                1  
        1          
  1                
      1            
        1          
              1    
        1          
  1                
            1      
              1    
        1          
        1          
1                  
      1            
1                  
          1        
      1            
1                  
        1          
1                  
4 2 2 3   12 3 3 4 1 1
 PRODUCT CATEGORY
14

12

10

SUPREME NORMAL
0
1 2 3 4 5 6 7 8 9 10

CONCLUSION: Usage Frequency Of Normal Category Product Is Much Higher Than

Supreme Product
 RELATIONSHIP BETWEEN AGE GROUP & EXPENDITURE

 
AGE GROUP                  
MONTHLY 16-20 21-25 26-30 30 above TOTAL
EXPENDITURE          
 
<100 1   4   4   1   10
           
  <200 1   12   2   1   16
           
200
  above     4   2   3   9
           

  TOTAL 2   20   8   5   35

CONCLUSION: Women normally expense high amount in comparison to young

girls. But major consumer are belonging to young age group.
HIERARCHY OF NEED: (FAIRNESS CREAM)
SELF
ACTULIS
ATION :
CONFIDENCE

SELF-ESTEEM

COMPLEMENTS

SOCIAL
BEAUTY
&
COMPLEXI ON

SAFETY:
ANTI
AGI NG
PIM PLE &
WRI NKLE FREE

PHYSIOLOGICAL
CLEAN FACE
 Categorization

ΛĹĹÛŔ€

EVERGLOW

Moisturizing, Anti Fairness, Sunlight

Wrinkle, Oil Free Protection, Anti
Pimple

ELEGANCE
Segmentation
Basis of Segmentation

•Age
•Purchasing Power

•Location
Target
16-20 yrs 21-25 26-30 30 & above

Normal category Premium category

Rajasthan is our Market Place

Population about 6Cr.(2010)

Rural : Urban = 76 : 24

Sex ratio = 909 : 1000(Female-Male)

No. of Households – 95,00,000

Distribution
Manufacturer

Distributor

Shopping Mall Wholesaler

Customer Retailer
Distribution

PHASE I PRODUCER
●

PHASE II AGENT(PARLOUR)
●

PHASE III ●COSTUMER

 Pricing
OUR PRICING STRATEGY IS CLASSIFIED

Ever Glow

•Market skimming
•Market penetration
•Profit earning
•Awareness
•Money for value
•Value for money
75gm……..220/-
15gm………12/-
50gm….. 30/-
100gm…….63/-
Integrated Marketing Communication

PRINT MEDIA

RADIO

POINT OF PURCHASE

RECOMMENDATION

FREE SAMPLE
 BUDGET ALLOCATION: ( 5Cr.) Title

4%
4% 1%
LAND & BUILDING
9%
31% Machinery
Brand Endprsement
Material
Labour
9% R&D
Other Expenses
Promotion
1% Distributation
1% Packaging
9%

31%
 Let your skin do the
talking