Professional Documents
Culture Documents
Submitted to:-
Mr. V.S. Solanki sir
(Faculty of IPM)
1
ACKNOWLEDGEMENT
I would like to thanks and want to express my feeling
to everyone who helped me in the completing on this
project report.
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DECLARATION
This winter project is a part of our curriculum so that we get exposed to the
practical side of our theoretical know-how. This is basically designed to the
real life situation. In this training programmed, the students use their
academic knowledge practically which polishes the decision making
abilities of MBA graduates. For developing healthy, managerial and
administrative skills of potential managers it is necessary that theoretical
knowledge must be supplemented with exposure to real life business
environment. It is a practical training that the measuring itself is realized.
This project has not only imparted attitudes and skills but it has shown me
the path to do the summer training project.
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CONTENTS
1. INTRODUCTION…………………………………………………… 5-13
COMPANY PROFILE OF HONDA…………………………… 5-9
COMPANY PROFILE OF TVS…………………………………. 10-13
2. OBJECTIVES………………………………………………………… 12
3. RESEARCH AND METHODOLOGY……………………….. 15-16
4. LOCATION……………………………………………………………. 16
5. DATA ANALYSIS………………………………………………….. 17-31
6. KEY FINDINGS…………………………………………………….. 32
7. LIMITATION…………………………………………………………. 33
8. CONCLUSION……………………………………………………….. 34
9. RECOMMENDATION……………………………………………… 35
10. BIBLIOGRAPHY……………………………………………………. 36
11. QUESTIONNAIRE…………………………………………………. 37-39
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INTRODUCTION
HERO HONDA INDUSTRY INTRODUCTION
Hero Honda Motors Ltd. started out in 1984 as a joint venture between the
Hero Group of India and the Honda Motor Company of Japan, to
manufacture 1000 cc motorcycles. During the 80s, Hero Honda became
the first company in India to prove that it was possible to drive a vehicle
without polluting the roads. The Hero Group is a thriving example of three
generations of a family working and striving together to ensure quality,
satisfaction and extensive growth.
In December 2010, the Board of Directors of the Hero Honda Group have
decided to terminate the joint venture between Hero Group of India and
Honda of Japan in a phased manner. The Hero Group of India would buy
out the 26% stake of the Honda in JV Hero Honda.
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COMPANY PERFORMANCE
During the fiscal year 2008-09, the company sold 3.7 million bikes, a
growth of 12% over last year. In the same year, the company had a market
share of 57% in the Indian market. Hero Honda sells more two wheelers
than the second, third and fourth placed two-wheeler companies put
together.
Achiever
Ambition 133, Ambition 135
CBZ, CBZ Star, CBZ Xtreme
CD 100, CD 100 SS, CD Dawn, CD Deluxe, CD Deluxe (Self Start)
Glamour, Glamour F.I
Hunk
Karizma, Karizma R, Karizma ZMR FI
Passion, Passion+, Passion Pro
Pleasure
Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor,
Splendor NXG,Splendor PRO
Honda Company came to the Indian shores in 2004 with the launch of the
sleek Honda Unicorn. Honda followed up its success with motorbikes by
groundbreaking scooters like the Honda Activa, which has owners all over
the country beaming with pride and pleasure.
The Indian scooty market over the years has managed to get quite a
number of women users. Designed mostly to suit to the trendy Indian
woman scooty's introduced by the top automobile companies in India have
carved a niche for themselves in the world of two wheelers. Mostly
metrosexual in their appearance these scooty's are powerful yet sleek and
light weight.
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HONDA SCOOTERS
Hero Honda undoubtedly among the Top Scooty Brands in India has
recently created waves with its HondaEterno. The scooty a hot favorite
among the college kids is known for its fuel efficient four stroke engine and
highest ground clearance levels.
HONDA MOTORCYCLES
Honda Activa
Honda Dio
Honda Eterno
Honda Shine
Honda Unicorn
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H Honda activa
Honda esterno
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TVS INDUSTRY INTRODUCTION
TVS and Suzuki shared a 19 year long relationship that was aimed at
technology transfer to enable design and manufacture of two-wheelers
specifically for the Indian market. Rechristened TVS-Suzuki, the company
brought out several models such as the Suzuki Samurai, Suzuki Shogun
and Suzuki Fiero. Differences in opinion on how to run the join venture
eventually led to the partners going their separate ways in 2001 with the
company being renamed TVS Motor, relinquishing rights to use the Suzuki
name.
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It also introduced the TVS Scooty, which is India's second largest brand in
the scooterette segment. The TVS Jive launched in November 2009
became India's first clutch-free motorbike aimed at a stress-free rider
experience while the unisex scooter Wego is targeted at urban couples,
featuring body-balance technology for easier handling.
TVS Motor has won several management awards, notable among them
being the Emerging Corporate Giant in the Private Sector awarded by The
Economic Times and the Harvard Business School Association of India.
Business Today magazine awarded TVS Motor the Best Managed
Company and the Most Investor Friendly Company awards. Its advertising
practices won it the Good Advertising award by Auto India Best Brand
Awards 2009.
TVS Scooty has come up with all the salient features which are really
essential for good scooterettes. It is available with several features which
are truly required to make the riding safer and secured.
TVS Scooty ES
TVS Scooty Pep
TVS Scooty Pep +
TVS Scooty ES
It comes equipped with variomatic gear box. It has a fuel tank with the
capacity 3.5 litres.
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Being sleek, trendy in structure its dry weight is only 79.5 kg which is
really very controllable.
Due to its wider wheelbase of 1220 mm, its road grip is better ensuring
safety of the passenger.
Its 74.6 cc 4 stroke single cylinder air-cooled engine produces maximum power of
3.0 kw @ 6500 rpm .
TVS Scooty Pep is spreading its success wings all over the market due to its sleek
dual tone body with complementary colored mirrors, appealing body lining and 5
different types of metallic colors.
Its better mileage is the result of auto-choke for instant start, auto reserve fuel tap
and power/economy mode.
Comfort of the passenger is determined by the excellent arrangement for wider and
relaxing seats. Presence of hydraulic shock absorber is the key factor for smoother
riding.
It is also equipped with various features for the safety and security of the
passenger like side reflectors, multi reflector headlamp, puncture resistant tyre,
side stand alarm etc.
Black
Blue
Red
Green
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TVS Scooty Pep +
TVS Scooty Pep+ for its stylish design and better performance is the
choice of many trendy youngsters. Its 900 cc engine is now available
with Roller Follower Mechanism.
Its easy mobile charging socket has the option for charging the
mobile by avoiding the inconvenience caused while mobile gets
switched off.
Its easy center stand makes the parking facility more comfortable. Its
key ring with glow surrounding makes it more eye-catching even at
night.
Orange trap
Electric Red
Purple Mischief
Night Black
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Objective of Research
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RESEARCH METHODOLOGY
DESCRIPTIVE RESEARCH
SAMPLING TECHNIQUE
Random sampling method was used to collect data from the
respondents because it was not possible to collect data from each
and every respondent.
2. SECONDARY DATA
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1. SCHEDULE
2. QUESTIONNAIRE
3. INTERVIEW
1. www.herohonda.com/media_archives.htm
en.wikipedia.org/wiki/Hero_Honda
en.wikipedia.org/wiki/TVS_Motor
2. NEWSPAPERS
SAMPLE SIZE
PERIOD OF STUDY
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FIELD AREA
RESEARCH INSTRUMENT
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Q. Which scooty do you have?
HONDA 58%
TVS 26%
OTHERS 16%
other,11,16%
TVS,18,26% Honda,41,58%
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Q. what do you consider most while purchasing a
scooty? Rank the following
Mileage, 12,
17%
Looks
Price
Mileage
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Q.Are you satisfied with after sales services?
YES 48,69%
NO 22, 31%
YES NO
22,31%
NO
48,69%
YES
,Not,12, 17%
Fully,18, 26%
FULLY
MODERATE
NOT
Moderate,40,
57%
20
Q. Your main reason behind purchasing scooty?
OTHER, 0, 0%
FAMILY, 14,
EDUCATION
20%
JOB
FAMILY
OTHER
EDUCATION,
41, 59%
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Q. Have you heard the name of these models?
TVS scooty ES 3%
Honda pleasure 6%
All 70%
TVS scooty ES TVS scooty pep honda activa Honda pleasure ALL
TVS ES,1,3%
TVS pep,5,7%
Honda
activa,10,14%
Honda
pleasure,4,6%
All,50,70%
22
Q. How did you come to know about scooty?
OTHER, 2, 3%
TV
NEWSPAPER
AUTO MAGAZINE
FRIEND
AUTO
MAGAZINE OTHER
, 4, 6%
NEWSPAPER, 10,
14%
23
Q. Would you like to change your scooty?
Yes 26%
No 74%
YES NO
24
Q. Which bike you will suggest to others?
Honda 54%
TVS 32%
Other 14%
OTHER
14%
HONDA
54%
TVS
32%
25
Q.What attribute of this model you liked most?
Mileage,18,35%
look,32,40%
service,8,10% speed,12,15%
26
Q.Reason to buy scooty in place of Motorbike
Easy to ride foe female member only For all family member
For female
member
only,24,34%
27
AGE GROUP
45 & above, 3, 4%
16-24
25-35
35-45
45 & above
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OCCUPATION
OTHER, 7, 10%
STUDENT BUSINESS
SERVICE, 19, 27%
SERVICE OTHER
29
FAMILY INCOME (IN LAKHS)
ABOVE 4, 4, 6%
BELOW 2, 16,
23%
3 TO 4, 26, 37%
BELOW 2
2 TO 3
3 TO 4
ABOVE 4
2 TO 3, 24, 34%
30
NUMBER OF FAMILY MEMBERS
4 to 8,32,46%
31
KEY FINDINGS
32
LIMITATIONS
Although every effort is made to make the result accurate but
almost all report suffers from certain limitations. The result which
I obtained from this study, also suffers from certain limitations.
The limitations of this study are as follows.
33
CONCLUSION
I have conducted my study to find out the demographic profile,
awareness level and factors responsible for purchasing between
TVS and Honda scooty. As over my findings I came to know
following factors…
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RECOMMENDATIONS AND SUGGESTIONS
1. Company should minimize the cost of scooty so that they can also
attract middle lower level class of customer.
2. Enhance the technology to increase the mileage & pickup of the scooty.
3. Since more people are buying the scooty for education and job
purposes so if both companies provide some offers then they can
increase their market shares.
5. Both the companies should provide spare parts with certain discount
after the warranty period.
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BIBLIOGRAPHY
BOOK AUTHOR
WEBSITES
www.google.com
www.wikipedia.com
www.scribd.com
www.herohonda.com
NEWS PAPERS
Business Standard
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