Professional Documents
Culture Documents
CHAPTER-01
INTRODUCTION
The Toilet soaps market is estimated at 530000 tpa including small imports.
Hindustan Lever is of course the market leader. The market is littered over with
several leading national and global brands and a large number of small brands
which have limited markets. The Popular and Premium brands include Lifebuoy,
Lux, Cinthol, Liril, Rexona, and Nirma. Toilet soaps, despite their divergent
brands, are not well differentiated by the consumers. It is therefore not clear if it is
the brand loyalty or experimentation lured by high volume media campaign which
sustains them. The consequence is that the market is fragmented. It is obvious that
this must lead to a highly competitive market. Toilet soap, once only an urban
phenomenon, has now penetrated practically all areas including remote rural areas.
The incremental demand flows from population increase and rise in usage norm
also expand from up gradation of quality or per unit value. As the market is
constituted now, it can be divided into four price segments: premium, popular,
discount, and economy soaps. Premium soaps are estimated to have a market
volume of about 80000 tones. This translates into a share of about 14 to 15%.
Manufacturer and distributor of turmeric herbal soap, Arya Neem Soaps, Radhas
Ayurvedic Soaps 75g, Krishna Thulasi Herbal Soap 75g and Rajah Papaya Herbal
soap 125g. The nature of their business is that they are manufacturer and exporter
1
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Radhas Ayurvedic soap is a popular brand in Kerala and in all Gulf countries.
Radhas Ayurvedic Soap is known for its Ayurvedic fragrance, foam and quality
awareness of Radhas soap in Kollam district, which means whether there is any
amount of product knowledge is their with the customers or not. The product
knowledge includes the name of the product, logo of the product, price of the
product, message in the advertisement of the product, colour of the product, its
packaging etc.
LITERATURE REVIEW
Brand Awareness Studies help boost and sales and sponsorship by illustrating the
Using a third party to collect this information adds credibility to the data.
Each Brand Awareness Study is designed with the individual client’s specific
needs in mind. Whether you need to survey readers, visitors, attendees, or all three,
Reader can put together a research plan that meets your objectives and helps you
succeed. Our custom research solutions are designed to meet the specialized
2
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
MEASUREMENT DRIVEN CONCEPTUALIZATION
awareness are employed all of which test the brands name’s association to a
product category cue, this came about because most market research in the 20th
based interviews became possible). This has led many textbooks to conceptualize
brand awareness simply as its measures, that is, knowledge that the brand is a
measures include:
1. Brand recognition – Either the brand name or both the brand name and category
2. Brand recall – The product category name is given to respondents who are asked
3
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Top of mind brand awareness – as above, but only the first brand recalled is to
some, branding might not feel like a tangible aspect of running a business. It can’t
be seen like a product on the shelf, or counted like a cash drawer at the end of the
night. But, branding is the reason people pay three times more for a product at one
Good branding is the product of a clear vision, and nobody knows more about
vision than small business owners. But, with limited resources, creating a brand
Define the vision. Before moving ahead with the web site, create a brand
positioning statement.”This isn’t just,’ What kind of web site do we want to be?’
This is Who are we ?” says Harley Manning , vice president at Forrester Research
in Cambridge, Mass a technology and market research firm that advises on the
typically include the company’s mission, vision and values. “It’s succinct. It’s
Build a brand worth believing in. “ Do you so believe in what you’re creating
that you would trademark it?” says Andrea Fitch , president and CEO of Red
Carpet Creations , Inc and national president of the society for Marketing
kind of brand could represent the business through the next decade. “Don’t have a
logo that in five years you’re going to be tired of and discard for another,” she
says.
4
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Remember, the web site is the brand. “A web site is not just a communication
medium, “Manning says. “It is actually a channel that must deliver on the
promise.” Essentially, a web site should embody the promise that it makes to
customers. If, for instance, a business claims to be innovative, the web site should
Create a cohesive experience between all mediums. Before she launched her
company’s new web site, Fitch made sure it would be an event that her potential
clients would never forget. Red Carpet Creational mailed4000 silver tubes
containing scrolls that looked like-up carpet. Inside the scrolls was an
announcement about the web site’s launch. Once online, the web site was an
imagery and references to visitors being treated like a VIP. Customers should
easily be able to recognize the company’s brand, whether it is print, online or some
Don’t sacrifice creativity. Once the brand’s guidelines are established, creative
choices must bring those attributes to life, Manning says. Don’t let the company’s
brand become so dominating that there is no room for new thoughts and ideas.
Brand should be the jumping – off point for interesting ideas, not the place where
every new idea dead- ends. Fitch stresses that a sense of fun and whimsy will only
enhance the likelihood that people will take an interest in the web site.
Don’t communicate brand at the expense of delivering. While a web site can be a
significant tool for building brand awareness, clarity and functionality are
paramount. “Just be careful not to let the communication about your brand get in
the way of delivering your message,” Manning says. People should be able to
5
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
understand how to navigate the site without knowing a thing about the company’s
catch phrases. “You can’t frustrate and annoy people into liking your brand, “he
says.
Listen to the customers: They determine a brand’s true value. Pay attention to
customer feedback about the site because, ultimately, it’s the customer’s opinion
everything from signature colors to catch phrases, but at the end of the day, it’s the
customer who decides what a brand is really worth. “It’s not what you say about
services apart from the competition. By using a particular name, phrase, design,
symbol or a combination of these, you can create a unique identity. When choosing
Branding is not a sales and marketing gimmick. Instead it refines and defines
corporate culture and identity. A brand must have meaning to its consumers ,its
organization and its employees. Brand is an emotional link between you and your
customer. It is what people buy when they buy your product or your company. The
6
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
most important part of a brand’s identity is the promise it makes to customers. The
public relations and sales function that automatically means it is an excellent way
to enhance brand awareness. Everything your company stands for, no matter how
large or small, is being exhibited on the show floor. This means there needs to be
total consistency, congruity, clarity and focus in every aspect of your exhibiting
Here are three important points to consider as you plan to integrate brand
brands they know and they trust! A brand is a promise that companies make to
their customers. Strong branding requires all the levels of communication to agree
2. Ensure all your marketing and promotions are consistent and that they have your
logo, colors, typeface, slogans and characters. Everything you develop should have
factor in their choice of brand preferences and their buying behavior. All
7
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Sure search is an effective marketing channel- and it is particularly adopt at
capturing demand – but the one thing search can’t do is a mistake , especially if
you are launching something new . Instead, you need to first build awareness with
content and display campaigns, and then use search to capture the demand.
Why It Matters
Whether you are launching a new company, product, or service or entering a new
market, you need a marketing strategy that includes awareness building for your
new offering, or no one will know to search for it. Many marketers are seduced by
the concept of “If I build it, they will come.” Unfortunately that is just not the case,
The fact is, you can have the perfect product, or have found the perfect market, or
you may even have the perfect site, but if users don’t know to search for it., they
won’t. To successfully build brand awareness, you need a mix of initiatives, and
For example, when Panera Bread decided to open its bakeries in Northern
California in 2005, they had to been an East coast and Midwest favorite. And while
word of mouth from transplants to the area helped build awareness to some extent,
launching display and content campaigns would have gone a long way to help
Taking Action
Once you understand the value, it’s time to take action and use content and display
campaigns to help build awareness. Below are four steps to help you get started:
8
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
1. Strategy: Think about your target audience. Where are they? What age are they?
What they do on the web? How can you speak to them and get them interested in
2. Research: Find your target audience online, as you need to be where they are on
the web. Google, Yahoo!, and Microsoft all have content and display offerings
with vast inventories to choose from. Research their inventory to understand the
3. Tools: Leverage Google’s insight tool to help you find data and information on
search volume in different geographical regions and timeframes. They have data in
the form of heat maps to see where users have good awareness of sites and
keywords. This will help you understand where to put your efforts in order to build
awareness and generate demand. The tool also allows you to see the other sites that
user’s visit who also visit the sites and keywords you are researching.
4. Follow- up: Once you have the campaigns running, you not only have to test
various elements to get the most out of them, but you need to constantly monitor
and tweak for improvements. Have your search terms on broad match to make sure
you’re capturing everything you can from the display and content campaigns. Then
use the search query reports to expand the keyword lists and add negatives.
Phase Two
Once your content and display campaigns are implemented, realize that while these
initiatives will continue to serve a purpose for the overall online campaign, their
importance will change. As your display and content campaigns mature, you will
see your search campaign gain traction. When that happens, it’s time to start
scaling – up your search efforts, as users are starting to search for you, and you
9
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
need to think about capturing that new demand. (In addition, you may also have
new competitors in the product space or geographical region). Given that, the
breakdown of the budget can’t stay as it’s been up until now. In order to capture
the new demand, you will need to either add budget to search, or move budget
AS you migrate your search campaign to the forefront, be sure to leverage your
web analytics and engine data. Doing so will help you understand which keywords
are performing best for you. At first this might involve examining which keywords
have growing impressions, and then over time, it will be looking at the keywords
that are driving users to your site. Beyond that, you will need to expand and
optimize the keywords that are leading quality visitors to your site.
Overall, when it comes to capturing demand, search does the job like no other. But
the one thing it can’t do is generate demand. Given that, marketers need to first
build awareness with content and display campaigns-especially for any kind of
new launch – and then use search to capture the demand they created.
marketing practice today. Lit always will be ask consumers continue to seek out
10
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Your customers are navigating a bewildering range of channels and feverishly
product brands that we are barely conscious of them much of the time.
access to America’s future customers. They need to start building brand awareness
in the classroom before buying and brand loyalty patterns are set.
products that would enhance and add value to what is being taught in the
classroom.
they develops their own buying power. Your conversation rates will be much
3. Give free training on the use and benefits of the product. This is a perfect
opportunity to give students hands on training and teach them about your
product’s value.
a curriculum guide. This one tip has the potential to multiply your market base
nation-wide.
11
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
5. Offer a contest that empowers students to buy and use your product. Sponsor a
make one of the rewards a gift certificate. It’s a proven fact that most
classroom to help student to learn about branding and how companies use this
Students who are inclined to develop their own products or become business
Customers who are familiar with a certain brand are more likely to remain loyal
together with your business needs, you can easily distinguish your product from
other brands.
products in the classroom allows potential customers to interact with (and become
conditioned to) your goods and services. By educating customers in the classroom,
you will increase your brand awareness, build loyalty, influence spending patterns,
and engage in viral word of mouth marketing all at the same time.
Through her writing, speaking, training and development services, business growth
12
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
their full growth potential. To learn more on how you can simultaneously increase
your brand awareness , build customer loyalty, influence spending patterns and
To assess the views of the consumers on the brand Radhas Ayurvedic Soap.
To find out whether their exists any relationship between age group and awareness
This study is conducted to find the Brand Awareness of the product. The Brand
Awareness study will help the company in taking decisions regarding the
more brand awareness among the consumers to compete with big giants in toilet
soap industry. The task of this study is to deliver a central idea about the company
and the offering to the target market. The company discovers different needs and
groups in the market place and introduces s the product which satisfies these needs.
This study helps to find the targets of those needs and groups that it can satisfy in a
superior way or not. It is also helpful to find the position of offering, whether the
target recognizes the distinctive offering and image. The product should be
positioned well and the end result of it is the successful creation of a customer
13
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
describes the research procedure, which has been used in the research. Research
and design is an inevitable part of a good research. It means the way one researcher
selects his sample and sample size, methods of data collection , various tools used
for studying and analyzing the problem with certain objectives and goals in view.
• Research design
The study is a descriptive one, descriptive research studies are those studies, which
group. The main aim behind the study was to identify the Brand Awareness of
Radhas Ayurvedic soap. Through the study collect the opinion about the customers
of General public. The respondent is personally contacted and the data are
• Research approach
The approach used in the study is survey method. Research approach includes
• Research period
30/04/2010.
14
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
The data source refers to the sources from which the data are collected for
conducting the study. Data are of two types: Primary data and secondary data.
Primary Data
The primary data are those data which are being collected by the researcher for the
first time. They are the information received directly from the respondents. In this
study primary data was collected among the customers of general public with the
Secondary Data
The secondary data are those data which have been already collected by the
someone else. They include published, unpublished document and various other
data. Secondary data was collected from company files, annual reports, brochures
In this study the sample unit is considered as one user of Radhas Ayurvedic Soap
Sample size refers to the number of items to be selected from the universe to
constitute a sample. Here the sample size taken for the study taken for the study is
15
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
deliberate selection of particular units of the universe for constituting a sample
which represents the universe. Due to the lack of general public, convenience
sampling is chosen.
16
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
CHAPTER-2
INDUSTRY PROFILE
Toilet Soaps
The toilet soaps market is estimated at 530000 tpa including small imports.
Hindustan Lever is of course the market leader. The market is littered over with
several, leading national and global brands and a large number of small brands,
which have limited markets. The popular and premium brands include Lifebuoy,
Lux, Cinthol, Liril , Rexona, and Nirma.Toilet soaps , despite their divergent
brands , are not well differentiated by the consumers. It is, therefore, not clear if it
that this must lead to a highly competitive market. Toilet soap, once only an urban
phenomenon, has now penetrated practically all areas including remote rural areas.
The incremental demand flows from population increase and rise in usage norm
As the market is constituted now, it can be divided into four price segments:
premium, popular, discount and economy soaps. Premium soaps are estimated to
have a market volume of about 80000 tones. This translates into a share of about
17
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
During the British rule in India, Lever Brothers England introduced modern soaps
by importing and marketing them in India .However North west Soap Company
created the first soap manufacturing plant in India, which was situated in the city of
Meerut, in the state of Uttar Pradesh. In 1897, they started marketing cold process
soaps .During World War I, the soap industry floundered, but after the war, the
Mr.Jamshedji Tata set up India’s first indigenous soap manufacturing unit when he
purchased OK coconut oil mills at Cochin Kerala around 1918. OK Mills crushed
and marketed coconut oil for cooking and manufactured crude cold process
laundry soaps that were sold locally. It was renamed The Tata Oil Mills Company
and its first branded soaps appeared on the market in the early 1930s. Soap became
18
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Overview
different brands, which fall under different segments, but all income levels use
soaps, making it the second largest category in India (detergents are number one).
growing with more and more soap brands being launched in the discount segment
Consumer End
19
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
• Using kids to push brand awareness
Future Trends
benefits.
• Packaging would also become more upscale with smoother and textured
• Thus affecting:
Advertising
New Products
CHAPTER-3
20
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
COMPANY PROFILE
which has been established in the year 1981. They are really concentrated on
cosmetic Business. They are having wide variety of cosmetic brands in their
basket. One of the most popular brands is Radhas Ayurvedic Soap. Aarkay is the
Manufacturer and distributor of turmeric herbal soap, Arya Neem soaps, Radhas
Ayurvedic soap 75g, Krishna Thulasi herbal soap 75g and Rajah papaya herbal
soap 125g.
Their annual turnover is up to US$ 025 million (or up to Rs. 1 crore approx). The
company’s Managing Directors are Dr. Rajah Krishnan and Mr. Madhu
Balakrishnan.
PRODUCTS
21
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
“To be the top rated cosmetic company in India by supplying quality products to
the consumers according to their taste and preferences via going beyond their
reasonable profit”.
22
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
CHAPTER-4
DATA ANALYSIS AND INTERPRETATIONS
The statistical data become organized, condensed and intelligible through
classification and tabulation. It enables the analysis is the process of planning the
data in an ordered from in such a way to combined them with the subjection of the
and rows in accordance with the some salient features for characteristics.
Percentage analysis
Bar diagram
Pie Chart
Percentage analysis
Percentage analysis is used to find out the percentage of respondents from the total
Bar diagram
Bar diagram is the most common type of diagrams used in practice. A bar is a thick
link line whose width is shown merely for attention. They are called one
dimensional because it is because it is only the length of the bar that matters and
not the width.
23
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Pie diagram
Pie diagrams are very popularly used in practice to show percentage break downs.
The pie chart is called because the entire graph look like a pie and the components
The survey is done as per the given objective, to find out the level of awareness
amongst people in Kollam district on the brand RADHAS Ayurvedic Soap. So the
outcome of survey and its interpretation is done through Excel tools as given
below.
1. Question.
3. Analysis of outcome.
24
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Inference
• The 28% o0f the respondents are saying that brand recognition is very
• Still there exist a great chance for new players to enter into the market and can
Inference:
• The majority of the respondents are saying that the price of the brand is
• The price is slightly important in influencing the customer for purchasing that
product , if there is some USP or any other features which is smartly attractive
they will only look for over all quality rather than price.
25
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Ayurvedic Soap
Inference
• Its personal view is more important in selecting the FMCG like toilet soap.
Ayurvedic Soap.
Inference
26
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
• The majority of the respondents saying that the interest in trying something
new is neutral.
• It’s difficult to change the customer which loyal to brand. If they want to
change it, the companies should come with an innovative product which will
Inference
moderately important.
• If there is a cut out inside the store, If the packaging is smart, if free sample is
given at the launching time; these promotional activities may tempt the
27
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
1. Importance of Perceived quality for choosing Radhas Ayurvedic Soap
Inference:
especially FMCG.
7. First soap that comes to mind when you think of “Toilet Soaps”
Inference:
• Pears and Lux is the most widely used toilet soap in Kollam according to the
respondents.
28
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Inference:
• Most of the customers use using Radhas Ayurvedic soap occasionally i.e; 62%
of the respondents.
• Only thing is that they had to convert their customers to loyal customers.
Inferences:
29
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
• The respondents are responding that popularity (28%), affordability of the
soap (26%) and fragrance (26%) are the core attributes comes to the mind
• They had to concentrate on other elements like Foam, colour, etc to add more
Inference:
• The respondents had seen the advertisements of Radhas Ayurvedic Soap are
really effective and can bring the attention of customers if the advertisement
Inference:
30
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
• The most of the respondents are responding that the quality of Radhas soap
is average. It includes over all aspects of the product from its packing to its
original product.
Inferences:
• Even the logo of Radhas Ayurvedic Soap is known to the majority of the
respondents.
31
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
7. Awareness about the message in the advertisement of Radhas
Ayurvedic soap
Inferences:
Ayurvedic Soap
new strategies to make aware the message to rest of the population also.
Inferences:
• 72% of the respondents can identify the packet of Radhas Ayurvedic Soap at a
32
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
33
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Inference:
Ayurvedic soap
Inference:
Ayurvedic soap.
34
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
• The Ayurvedic ingredients used in this soap is being communicated in all
Interference:
products.
• They had to convert the customers to loyal customers of their brand Radhas
Ayurvedic Soap.
Inference:
35
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
• The most of the respondents are saying that they will give third priority to
• They had to concentrate on building brand image to complete with the giants
Inference:
• 30% of the respondents are between the ages 30-34, 26% is between 20-24,
7. Gender
36
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Inference:
7. Annual Income
Inference:
37
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
Chi Square test to find that age group and awareness of message of
advertisement are independent or not.
11-19 12 6 6 24
20-24 10 6 10 26
25-29 8 5 7 20
30-37 16 5 9 30
TOTAL 46 22 32 100
H0 Age group and awareness of message of Radhas Ayurvedic Soap are
independent.
H1: Age group and awareness of message of Radhas Ayurvedic soap are
dependent.
O E (O-E)2 (O-E)2/E
12 11.04 .92 .08
6 5028 .52 .1
6 7.68 2.82 .37
10 11.96 3.84 .32
6 5.72 .08 .01
10 8.32 2.82 .34
8 9.2 1.44 .16
5 4.4 .36 .08
7 6.4 .36 .06
16 13.8 4.84 .35
5 6.6 2.56 .38
9 9.6 .36 .04
38
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
TOTAL 2.29
= (3-1) (4-1)
= 2 ×3 = 6
Level of significance is 5%
2.29<12.592
H0 is accepted
It has been proved that there is no relationship between age group and awareness
39
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
CHAPTER-5
FINDINGS
• Still there exist a great chance for new players to enter into the market and can
• The price is only slightly important in influencing the customer for purchasing
that Radhas Ayurvedic Soap, if there is some USP or any other features which
is smartly attractive they will only look for over all quality rather than price.
• We can understand that the customer can be influenced only up to certain limit
by using word of mouth. Its personal view is more important in selecting the
• If there is a cut out of Radhas Ayurvedic soap inside the store, if the
• Popularity is the main factor that tempts the consumers to purchase Radhas
Ayurvedic soap.
and Magazines.
• Even the logo of Radhas Ayurvedic soap is known to the majority of the
respondents.
new strategies to make aware the message to rest of the population also.
40
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
• Popularity of Radhas Ayurvedic soap is really smart in Kollam district.
CHAPTER-6
SUGGESTIONS
41
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
• They had to give more advertisements at prime time in TV channels to get
potential market.
it is not excellent level, they had to revise the existing promotional strategy,
then they had to create new strategies that can bring drastic change in sales.
seeing it in the rack of supermarkets. This will also tempts the consumers to
• The advertisement should cover the basic knowledge about the product and
CHAPTER-7
CONCLUSION
42
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
A project work on the market was conducted to find the brand awareness of
For the particular study a simple survey was conducted at an initial stage to
determine the actual sample size and for making the questionnaire more effective.
respondents to study their views and opinions. The questionnaire was mainly
aimed to assess the market position of Kera-coconut oil. Then to analyse the
questionnaire after the analysis then to make the findings and give findings and
Ayurvedic Soap.
BIBLIOGRAPHY
43
A Study on Brand awareness of Radhas Ayurvedic Soap for
Radhas Ayurvedic Soap works
• L.R Potti.”Operation Research” Yemuna Publications, Sreekanteswaram,
Thiruvanathapuram.
New Delhi.
44