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STAGE-OF-RELATIONSHIP ECOMMERCE ANALYSIS

Phase of eCommerce Feature All customers Over 60’s Eco travellers Large Group Professional
relationship
Pre booking Holiday Information (inc price etc)

Executive Trip Planning

FAQ’s
    
Search
    
Suggest to Group

Live Chat
    
Online Login
    
Online Forums
    
Group Holiday Locations/ Activities

Group Discussion Area

Location Accessibility Information/ Rating

Carbon Footprint Implication

Sustainability Rating of Holiday

Concierge Booking Service

Immediate Contact Button

Technological Rating (WIFI etc.)

Currency Convertor
    
Read Customer Reviews
    
Point of sale Secure Payment
    
Group Payment Process

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FAQ’s
    
Live Chat
    
Email Confirmation
    
Paper Free Holiday Details

Post-booking Email Confirmation
    
FAQ’s
    
Live Chat
    
Online Forums
    
Group Discussion Area

Link to Specialist Travel Insurance/ Car
Hire Companies

Advice on Packing and What to Pack
    
Visa Information
    
Activity Details/ Booking
    
Special Medical Arrangements Service
 
Group Activates

Carbon Footprint Calculator

How to Offset Flight so it is Carbon
Neutral

Holiday Arrangement Email Reminder
    
In-holiday support FAQs
    
Emergency Contact Numbers
    
Medical Tips
    
Travel Safely/ Security
    
Currency Convertor
    
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Online Login
    
Submit Holiday Reviews
    
RSS Feed
   
Returning
Customer/ Repeat
Recommendations Based on Previous
Purchase History
    
Business Remember my Details (flight class,
airports etc.)
    
Offers Matching Customer Previous
Requirements
    

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ON-PREMISES SUPPORT ANALYSIS
A kiosk will be fitted within Travellery; this will be for all customers to access. The kiosk will
be a wall mounted touch screen device. The kiosk will allow users to perform a number of
tasks and gives users an insight to what is available, before any interaction with travel
agents.

REQUIRED:
Detailed destination search

Interactive Map – allows user to select destinations that Travellary travel to on a 3D globe

Look at reviews

Look at activates available

Latest Offers

Manage Booking

NOT REQUIRED:
Flight details

Booking service

Layout of kiosk

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Logo Manage
Booking

Search Box

Latest Offers Select Destination on a Map

Recent Reviews

Activities

FIGURE 1 - DIAGRAM ILLUSTRATING SAMPLE KIOSK LAYOUT

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