Prepared by: Organiser

Anil Rawat (Billoo) Anil Rawat (Billoo)

9873-550046/650046
(A PIONEER IN THE WORLD OF EDUCATION)

MARKETING

I- VERY SHORT ANSWER TYPE QUESTION ( 1 – 5 ) carry 2 marks each

1. Explain the three level channel under physical distribution.

2. Give any two importance of Personal- Selling to customers?

3. Write any two demerits of Sales- Promotion?

4. What is Price?

5. How Rebate is different from Discount as a technique of Sales

Promotion?

II- SHORT ANSWER TYPE QUESTION ( 7 & 8) carry 3 marks each

6. Distinguish between the concepts of ‘ Product’ and ‘ Production’
in marketing on the basis of:
a. Focus
b. Means
c. Ends

7. You have been appointed as a Brand manager of General

Motors India. The company is to introduce a compact small
car in the Indian market. The name of the car is yet to be
decided. Write any 6 points would you keep in your mind
before giving a proper name to the car?

III- LONG ANSWER TYPE QUESTION ( 9 & 10 ) carry 4 marks each

8. Various tools of marketing a used by the marketers to
promote their brands. With this view answer the following
questions:
a. Why do companies use all the tools at the same time?
b. Name and explain the most commonly used non-
personal tool of promotion which is paid for by the
marketer?
c. The type of tool of promotion used by the marketer to
get good Corporate Image without being paid for.
d. To introduce a new product in the market for a
particular class of people.

9. Write any 2 advantages and disadvantages of using Publicity

as a means of Promotion?

10. Micro- max a new Mobile Company is soon going to launch a

new mobile in Indian market. What factors do you think they
should keep in mind while deciding the price of their mobile?

IV- VERY LONG ANSWER TYPE QUESTION (11 & 12) carry 6 marks each

11. What is ‘ Product Mix’? Explain briefly its components.

12. Briefly explain the various types of ‘ Product related factors’ ,

which may affect the decision of choice of channel to be used
by the companies.

“When you’re in second place, attack the “Leader, when you’re in first place attack “Yourself”