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    7 views7 pages

    Me

    Uploaded by

    Anupam Mohanty

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7
    y ie? | He Hana Mtr THE TWO-WHEELER cas INDUSTRY IN INDIA Hero Honda Motors (India) Ltd.: eran aeons Is It Honda that Made It a Hero? Kannan Ramaswarry Rahul Sankhe ‘Thunderbird—The American Graduate Thunderbird—The American Graduate School of International Management School of International Management fogs ed Wing ek rors on par vite counters, i The Indian Consumer mada ‘et oot tn resto psa. fo Pat2 | Cassin Craigs Excouing Sey (ise7 | Hr Hands Motor lai LA Hod ‘exhibit 1 Comparative Financial and Operating Statistics for the Major ‘Two-Wheeler Manufacturers in India intienengsindantouchslatwasomaly edo THE LEGEND anspor bth peopl and goo, stating For a at LEGEND OF HERO ‘hat was probibitively expense. While a two-wbecker ~=EONDA. Gahanna wesrentwmndts nine The Hero Group bleh fg roa es nd were foe foc even 1S years, passed down fom one generation PSM ad de sodea genie ons of superior valu areaonabl pices the consimet Ths Honda Motor Company Een shor the porto of Haw Grup ase a the finda prncpe of proving products of wi sexes. Tehad worked qute well The Fach of wholly evn Forging a Par%tnership with Honda Motor Company Given he pending ivereation of Indias mares FHMC ha come looking frst Inia plans called faery both note trol marke andthe ele it 2. Portfolio of Hero Group Businesses _Atoya company tha raced ts reputation wo the stort ‘history of Piaggio of Kay and the chicye-calitaan |i" seldom vocals dese that he ha bred ‘The Deal Is Done ‘The ncpsaions beeen HMC ad the He gr fd ty al scours gone gute saxty. duh tre generator markt. IMC identified a shor ist of n= ‘ian companies that fet would make good partner, “Taping te fist in the two- wheeler category wa Bas brand of tarsporation fered trough is series of ‘espa Wan that fir choice didnot wok out fo HMC, moved on oH second chic, the Fired, ‘goop an aomotve prods conglomerate based in {he prosperous western Indian ate of Mabarshr, K+ ee Engining Lid. (KEL) te eoup ashi com pur, manufcured the ft mopeds i India. Hugely paar ine le 7 an eat "80s, KEL nd 40% he of the ndlan moped mare and about 15% ofthe ay Honda amp-sum fee of and 44% yay onthe nt ex factory sale imanutictoring backround gave ws insights “Bamba Sick acne ef ho et

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