BMA333 Project Evaluation and Planning

Semester 2, 2011

Teaching Team: Dr Colin Jones (AIRC)

CRICOS Provider Code: 00586B

Contact Details

Unit Coordinator: Campus: Room Number: Email: Phone: Fax: Consultation Time:

Dr Colin Jones (AIRC) Australian Innovation Research Centre, Level 4 Galleria Salamanca (Hobart) Colin.Jones@utas.edu.au 62 267362 62 267390 All times arrange appoints as required

Lecturer: Campus: Room Number: Email: Phone: Fax: Consultation Time:

Professor Morgan Mile Launceston Campus TBA Morgan.Miles@utas.edu.au TBA TBA By appointment

Contents
Contact Details Page 2

Unit Description

Page 4

Intended Learning Outcomes and Generic Graduate Attributes...

Page 5

Learning Expectations and Teaching Strategies Approach .

Page 6

Learning Resources

Page 6

Details of Teaching Arrangements .

Page 7

Assessment

Page 8

Submission of Coursework

Page 10

Academic Misconduct and Plagiarism

Page 12

Workshop Program ... Page 13

Study Schedule

Page 14

Unit Description
This is the capstone unit of the Entrepreneurship major in which you are expected to exercise your creativity, innovation and business insight. The purpose is to make practical use of everything you have learned about entrepreneurship by providing you with an opportunity to determine your progress towards becoming a reasonable adventurer. To succeed in this unit, you will need to be fully responsible for your own learning outcomes. This will require that you are prepared for all workshop activities and actively seek out your lecturer for advice and feedback.

Partnership
The University and the Tasmanian State Government entered into a Partnership Agreement in November 2000 that acknowledged the important role which higher education plays in the social and economic development of the Tasmanian community. The Entrepreneurship Major is a tangible result of this partnership, and the University acknowledges the support of the Tasmanian State Government, through the Department of Economic Development, in its introduction.

Pre-Requisite/Co-Requisite Unit(s)
None specified.

Enrolment in the Unit

Unless there are exceptional circumstances, students should not enrol in BMA units after the end of week two of semester, as the School of Management cannot guarantee that: any extra assistance will be provided by the teaching team in respect of work covered in the period prior to enrolment; and penalties will not be applied for late submission of any piece or pieces of assessment that were due during this period.

Unit Learning Outcome Mapping

Learning Outcomes In this unit students will learn: Assessment Criteria In assessing the learning outcome I will be looking at your ability to:
Analyse the processes related to evaluating investor / proponent decisions. Knowledge of and the ability to apply theory and concepts related to entrepreneurship including marketing, pricing, entry strategies, pitching and business plans.

Assessment Methods
Biz Plan Discussion

Graduate Attribute Outcomes

The assessments and teaching activities in this unit have been designed to develop the following graduate attributes in students: Knowledge (3) - The ability to transfer and apply knowledge to complex and uncertain business situations and transmit that knowledge to professional peers for critical discussion. Functioning knowledge in entrepreneurship and the ability to apply it to the business environment.

Discuss your views of the concepts you encounter with your fellow students.

Online Blog

Discuss (and report upon) your learning with an entrepreneur in your local community.

Concept Development

Apply the ideas and concepts from course readings to an entrepreneurial event.

r-Strategy Event r-Strategy Event Biz Plan Discussion r-Strategy Event Biz Plan Discussion Group sense making Workshop game Online Blog Concept Development Online Blog Functional lifelong learner for professional and personal career aspirations. Communication (3) - The ability to engage in persuasive, succinct oral discussions to communicate and defend a position held both individually and as part of a group, and to effectively respond to audience questions. Problem solving (2) - Effective problem-solving skills including the ability to apply entrepreneurship theories and concepts, and logical and creative thinking to a range of multi-dimensional business related problems. An awareness of when additional information is needed and the capacity to locate, analyse and use it. Global perspective (3) - Group and interpersonal skills to sensitively connect, collaborate and negotiate with people from diverse global cultures and backgrounds in a professional context. The ability to use entrepreneurship knowledge and theories to evaluate decision making in the global business environment and consider global influences in work practices and decisions.

Use team and planning skills and communication abilities. To use their developing entrepreneurial knowledge:

Cope with the inherent uncertainty to creating new value. Argue for and against the merits of business opportunities.

Reflect on the 4 Cs.

Express your views in a manner that demonstrates your understanding of the contextual factors that determine the nature of the concepts under discussion. To reflect on learning: Compare, contrast and evaluate personal feelings with those of the class. Interview an entrepreneur to gain independent and intimate insights into the nature of your learning. Report upon your learning in a reflective manner and state the gains made from such reflection.

Concept Development

Online Blog Concept Development

Learning Expectations and Teaching Strategies/Approach

Expectations
The University is committed to a high standard of professional conduct in all activities, and holds its commitment and responsibilities to its students as being of paramount importance. Likewise, it holds expectations about the responsibilities students have as they pursue their studies within the special environment the University offers. The Universitys Code of Conduct for Teaching and Learning states: Students are expected to participate actively and positively in the teaching/learning environment. They must attend classes when and as required, strive to maintain steady progress within the subject or unit framework, comply with workload expectations, and submit required work on time.

Occupational Health and Safety (OH&S)

The University is committed to providing a safe and secure teaching and learning environment. In addition to specific requirements of this unit you should refer to the Universitys policy at: http://www.admin.utas.edu.au/hr/ohs/pol_proc/ohs.pdf.

Learning Resources
http://www.teaching-entrepreneurship.com/bma-333.html

Prescribed Text
Nil

Recommended Texts
Nil

Journals and Periodicals

Specific journal articles will be provided in advance of each workshop.

Useful Websites
http://www.teaching-entrepreneurship.com http://www.entrepreneurship.org/ http://www.gemconsortium.org/

My Learning Online (MyLO)

MyLO software has been incorporated into the delivery of this unit to enhance the learning experience by providing access to up to date course materials and by allowing for online discussion through this web based environment. To access MyLO from your own computer you will need the appropriate software, and hardware to run that software. See Learning Online at http://uconnect.utas.edu.au/ for computer software you will need. Note: Older computers may not have the hardware to run some of the required software applications. Contact your local IT support person or the Service Desk on 6226 1818 if you experience difficulties. The School of Management has prepared a MyLO Information Sheet which includes access guidelines and contact information. It is available to download as a word document from the School of Management website: http://www.utas.edu.au/mgmt/student.htm. Privacy Policy and Notice The School of Management takes the utmost care to protect the privacy and security of your personal information and to ensure its accuracy. If you have any concerns about your privacy in MyLO please contact the unit coordinator of this unit or view the University of Tasmania MyLO Privacy Policy Statement available from the university website on http://www.utas.edu.au/coursesonline/privacy.htm.

Details of Teaching Arrangements

Workshops
This unit employs fortnightly workshops. A process of student-centred learning is used whereby you are required to take full responsibility for your learning (for a full explanation of this approach, see http://www.teaching-entrepreneurship.com/bma-333.html. Your attendance is vital to ensure you meet the assessment requirements of the unit. If you are unable to attend workshops, you should discuss with your lecturer what steps you can implement to avoid a loss of opportunity to be assessed. It is not possible to catch up next workshop due to time constraints. If you manage any absence from workshops correctly, there is no reason for you to be penalised. You will only penalise yourself by failing to make alternative arrangements to overcome your absence. The introductory workshop will cover what strategies are acceptable to overcome absence from workshops.

Communication, Consultation and Appointments

Your lecturers office is off campus at the Australian Innovation Research Centre. Please contact via phone/email to arrange a suitable time to meet.

Study Week This unit is NOT scheduled to include a study week.

Assessment
Assessment Schedule
In order to pass this unit you must achieve an overall mark of at least 50 per cent of the total available marks. Details of each assessment item are outlined below. Assessment Item Online Blog Biz Plan Discussion Concept Development r-Strategy Event Value 20 25 25 30 Due Date Ongoing across Sem. Week 10 Week 12 Ongoing 15 min presentation Length Minimum of 10 entries As required

* Word Limit: The word count includes such items as headings, in-text references, quotes and executive summaries. It does not include the reference list at the end of the assignment.

Assessment Item 1 Online Blog

Task Description: You are required to use your MyLO Blog to discuss differing perspectives of the topics introduced in the workshops throughout the semester. Students expected to express their views and to discuss the views of other persons. See the assessment process at: http://www.teaching-entrepreneurship.com/bma-333.html Minimum of 10 entries with at least one per topic Ongoing 20 marks

Assessment Criteria:

Task Length: Due Dates: Value:

Assessment Item 2 Biz Plan Discussion

Task Description: During the semester, students will be divided into small groups required to pitch and make investment decisions for two plans (i.e. each group has an opportunity to act as the proponent of a plan and as the potential investor of a plan). This activity builds on all topics introduced before week 10. See the assessment process at: http://www.teaching-entrepreneurship.com/bma-333.html

Assessment Criteria:

Task Length:

Students are expected to be able to argue / pitch their groups viewpoint (for or against) the plans under discussion. It is envisaged that each discussion will cover a time period of no less than 40 minutes, or 80 minutes in total. Week 10 25 marks

Due Dates: Value:

Assessment Item 3 Concept Development

Task Description: Throughout the semester, each student is required to question the logic and wisdom of the topics discussed in class, specifically the context under which the theories / concepts hold. At the end of the semester, each student must submit their overall evaluation / understanding of theories / concepts that they have discussed with an entrepreneur of their choice. See the assessment process at: http://www.teaching-entrepreneurship.com/bma-333.html There is not set length to this task. You are free to report your findings in a format of your choice. Week 12 25 marks

Assessment Criteria:

Task Length:

Due Dates: Value:

Assessment Item 4 r-Strategy Event

Task Description: The class as one or two group/s (depending upon enrolments) are required to conceive an event that best uses the diverse talents of the class to create some form of new value. We will workshop your idea and its planning in workshops 3 and 4, and the event can be run in the last part of the semester. The aim is to use the resources of others as much as possible, hence the title of an r-strategy event. See the assessment process at: http://www.teaching-entrepreneurship.com/bma-333.html There is not set length to this task. You are free to report your findings in a format of your choice. To be reported on in Week 12 30 marks

Assessment Criteria:

Task Length:

Due Dates: Value:

Special Consideration and Student Difficulties

If a student is experiencing difficulties with their studies or assignments, have personal or life planning issues, disability or illness which may affect their course of study, they are advised to raise these with their lecturer in the first instance. Students may also contact the Student Adviser, who will be able to help in identifying the issues that need to be addressed, give general advice, assist by liaising with academic staff, as well as referring students to any relevant University-wide support services. The Student Adviser is located in room 318a in the Commerce Building in Hobart and is contactable by phone on 6226 1916. In Launceston the Student Adviser is located in room A168 in Building A and is contactable by phone on 6324 3312. There is also a range of University-wide support services available including Student Services, International Services and Learning Development. Please refer to the Current Students homepage at: http://www.utas.edu.au/students/index.html Should a student require assistance in accessing the Library, visit their website for more information at http://www.utas.edu.au/library/ Students who have completed their examinations and who feel that they have been disadvantaged due to illness or other circumstances affecting their study, may fill out a form to request that their lecturer takes this into consideration when marking the examination. Forms should be submitted directly to the relevant school, accompanied by appropriate supporting documentation, as soon as possible after the completion of the examination. Granting of special consideration is at the discretion of the lecturer and school. The relevant form can be found at the following website: http://www.studentcentre.utas.edu.au/examinations_and_results/forms_files/index.htm#eits Students with a non-English speaking background may be permitted to take a bilingual dictionary into an exam. This dictionary must not be annotated, that is, it must have no notes written in it. In order to use a bilingual dictionary students must request permission from the Student Centre.

Submission of Coursework

Lodging Coursework
All Coursework must have the School of Management Assignment Cover Sheet and Title Page attached, both of which are available as a blank template from the School of Management website: http://www.utas.edu.au/mgmt/student.htm. All assignments must include the tutors name on the assignment Cover Sheets when they are submitted. If this is not done the assignment will not be accepted and therefore marked. Please remember that you are responsible for lodging your Coursework on or before the due date. We suggest you keep a copy. Even in the most perfect of systems, items sometimes go astray. Assignments must be submitted electronically through the relevant assignment drop box in MyLO. All coursework must be handed in at 2.00 pm on the due date.

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Requests for Extensions

Written Coursework: Extensions will only be granted on medical or compassionate grounds and will not be granted because of work or other commitments. Requests for extensions should be made in writing to the unit coordinator prior to the due date. Medical certificates or other evidence must be attached and must contain information which justifies the extension sought. Late assignments which have not been granted an extension will, at the lecturers discretion, be penalised by deducting ten per cent of total marks for each full day overdue. Assignments submitted more than five days late will normally not be accepted by the unit coordinator. In-class Tests: Students who are unable to sit a test on medical or compassionate grounds (work or other commitments are not considered 'compassionate grounds') may request that they be permitted to submit alternative Coursework. Please do not expect a special test to be held for you if you choose to go on holidays or undertake other activities on the scheduled date. If you do need to request alternative Coursework, you should do so in writing to the unit coordinator prior to the due date. Medical certificates or other evidence must be attached and must contain information which justifies the request. The telephone number of the doctor should also be included.

Faculty of Business Late Assessment Policy

A full copy of the Faculty of Business late assessment policy is available from the Faculty homepage http://fcms.its.utas.edu.au/business/business/policies.asp.

Academic Referencing and Style Guide

Before starting their assignments, students are advised to familiarise themselves with the following electronic resources. The first is the School of Management Guide to Writing Assignment, which can be accessed from the following site - : http://www.utas.edu.au/mgmt/student.htm. The guide provides students with useful information about the structure and style of assignments in the School of Management. The second is the Harvard Referencing System Style Guide, which can be accessed from the UTAS library (http://utas.libguides.com/content.php?pid=27520&sid=199808). The Harvard Referencing System will be used in all School of Management units, and students are expected to use this system in their assignments.

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Academic Misconduct and Plagiarism

Academic misconduct includes cheating, plagiarism, allowing another student to copy work for an assignment or an examination and any other conduct by which a student: (a) seeks to gain, for themselves or for any other person, any academic advantage or advancement to which they or that other person are not entitled; or (b) improperly disadvantages any other student. Students engaging in any form of academic misconduct may be dealt with under the Ordinance of Student Discipline, and this can include imposition of penalties that range from a deduction/cancellation of marks to exclusion from a unit or the University. Details of penalties that can be imposed are available in the Ordinance of Student Discipline Part 3 Academic Misconduct, see http://www.utas.edu.au/universitycouncil/legislation/. Plagiarism is a form of cheating. It is taking and using someone elses thoughts, writings or inventions and representing them as your own, for example: using an authors words without putting them in quotation marks and citing the source; using an authors ideas without proper acknowledgment and citation; or copying another students work.

If you have any doubts about how to refer to the work of others in your assignments, please consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity resources on the web at http://www.utas.edu.au/tl/supporting/academicintegrity/index.html. The intentional copying of someone elses work as ones own is a serious offence punishable by penalties that may range from a fine or deduction/cancellation of marks and, in the most serious of cases, to exclusion from a unit, a course or the University. The University and any persons authorised by the University may submit your assessable works to a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable works may also be included in a reference database. It is a condition of this arrangement that the original authors permission is required before a work within the database can be viewed. For further information on this statement and general referencing guidelines, see http://www.utas.edu.au/plagiarism/ or follow the link under Policy, Procedures and Feedback on the Current Students homepage.

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Workshop Program
Week One: Self Directed Learning There is no workshop during the first week, please watch the video introduction emailed to you and contemplate your capacity to cope with the ambiguity in this unit. Week Two: Introduction to the unit. We will discuss the first two topics; Entrepreneurial Marketing and Pricing. We will meet our first guest entrepreneur. Week Three: Self Directed Learning You should have start blogging about the first two topics and meeting with other class members to discuss the r-Strategy event. You should also be starting the GSM1. Week Four: We will discuss the next topic; Entry Strategies, and begin the workshop your r-Strategy event/s. Week Five: Self Directed Learning You should be start blogging about the first three topics and meeting with other class members to discuss the r-Strategy event. You should also be finalising GSM1. Week Six: We will discuss the next topic; Entry Strategies, and continue workshopping your rStrategy event/s. Week Seven: Self Directed Learning You should be blogging about the first four topics and meeting with other class members to discuss the r-Strategy event. Week Eight: (video conference on the 29th of August) We will discuss the next topic; Business Plans and the process of evaluating them, and continue workshopping your r-Strategy event/s. Week Nine: Self Directed Learning You should be blogging about the first five topics and meeting with other class members to discuss the r-Strategy event. You also need to be working in your small groups to prepare for the Biz Plan Discussion process in the following workshop. Week Ten: Your groups will play the role of investors and proponents of two plans; ensure you arrive ready to participate. This will be followed by a panel discussion with 3 guest entrepreneurs. Week Eleven: Self Directed Learning You should be blogging about all six topics and working with your other class members to deliver your r-Strategy event. Week Twelve: You and your classmates will present the outcome of your r-Strategy event. We will meet with our fifth guest entrepreneur. Week Thirteen: There is no workshop in week 13.

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Study Schedule
Week 1 Start of Week July 11 No Workshop Reading Topic Due Dates

July 18 Workshop

Lodish (2001) & Unit Intro Marketing & Holden (1995) Pricing

July 25 No Workshop

August 1 - Workshop

Dollinger (2001)

Entry Strategies

August 8 No Workshop

August 15 - Workshop

Pitching

GSM1

August 22 No Workshop

August 29 Workshop (Video Conference)

Business Plans

September 5 No Workshop

September 12 No Workshop

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September 19 Workshop

Biz Plan Discussion

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September 26 No Workshop

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October 3 Workshop October 10 No Workshop Examination Period 4 June 21 June 2011

A Calendar/Study Planner showing dates is available from School of Management website at http://www.utas.edu.au/mgmt/student.htm.

GSM2

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