Professional Documents
Culture Documents
Marketing Strategy
y Marketing strategy is a process that can allow an
organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. y A Marketing Strategy outlines the manner in which the marketing mix is used to attract and satisfy the target markets and accomplish an organization s objectives.
Business Mission
y Enduring statement of purpose that distinguishes a
business from others of its type. y What business are we in? y What business do we want to be in?
Marketing Analysis
y Marketing Environment-Micro & Macro y Micro-Customers, Competitors,Suppliers,Distributors y Macro-Political, Economical, Ecological, Social,