Airtel

Express yourself

Presented to
Husna Ara

Submitted by
Md. Nurul Amin(2011-2-10-095)

Letter of transmittal

July 06, 2011 Husna Ara Lecturer, Department Of Business Administration, East West University Hna@ewubd.edu Dear Miss HNA, We are submitting to you the report of Airtel mobile company that you requested. The report is entitled with all the information of Airtel. The purpose of the report is to inform you of the basic format of this company how it conducts with its customer and how it collects its employee and all the services it provides to its customer. It also inform you about it latest services. Itll also inform you about this companys limitations and problems. We therefore pray and hope you would be kind enough to accept our letter of transmittal.

Sincerely yours A group of Business Studies

Acknowladgement
ACKNOWLEDGEMENT

There are many people who have been of enormously help in the preparation of this Project on Housing Finance In India, we are specially thankful to Lec. Husna Ara , faculty of Business Administration who have given us this opportunity to undertake this project. We are thankful to all our friends giving their remarkable contribution and special thanks to our faculty in charge, Dr A. Nag who not only explained the topics very well but all have thrown a good insight at the practical aspect too.

Executive summary
This report on Airtel is done to findout certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtels marketing strategies are analyses using various models like SWOT analysis, BCG Matrix, Ansoffs matrix, porters five forces etc. The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This report on Airtel not just give description about the company but it also talks about the various marketing strategy adopted by the company. SWOT analysis of Airtel helps to find out the weak points of the company and to find out the way to overcome this problem. Similarly with the help of Ansoff matrix it can be finding that what are the different strategic options available to the company under the different market condition. and to find the answer that why company is looking for overseas market like Nigeria and Seychelles