BRANDING, PACKAGING AND LABELLING

BRAND -INDIA AS INNOVATIVE INDIA

Branding
Any name, design, style, words or symbols, singly or in combination that distinguish one product from another in the eyes of the customer. Seen as a crucial part of marketing now The psychological wrapping around the product Brands are used by people to establish their status

MOST VALUABLE INDIAN COMPANIES

1. WIPRO 2. HINDUSTAN UNILEVER 3. INFOSYS TECHNOLOGIES 4. RELIANCE INDUSTRIES 5. RELIANCE PETROLEUM 6. ITC 7. HCL TECHNOLOGIES 8. ZEE TELEFILMS 9. SATYAM COMPUTERS 10. HFCL

Brand Development Strategies

 Line Extension
Existing brand names are extended to new forms, sizes, and flavors of an existing product category. Dove Soap, Dove Gentle Exfoliating Soap & Dove fresh moisture Bathing Bar
Fair & Lovely Fairness Cream-1978 Fair & Lovely Ayurvedic Fairness Cream-2001 Fair & Lovely Fairness Cream with extra brightness -2003 Fair & Lovely Menz Active-2006

 Brand Extension Existing brand names are extended to new or modified product categories.
Virgin Atlantic Virgin Mobile Virgin Cosmetics Virgin Trains Virgin Money * *

80 Virgin Brands

 Multibrands New brand names are introduced in the same product category. HUL: Lux, Lifebuoy, Liril, Hamam, Breeze, Dove, Pears, Rexona

 New Brands New brand names in new categories are introduced

CO-BRANDING
Kingfisher NDTV Good Times Pizza Hut & Pepsi

Packaging Packaging involves designing and producing the container or wrapper for a product. The package may include the product's primary container (the tube holding Dettol Shaving Cream); a secondary package that is thrown away when the product is about to be used (the cardboard box containing the tube of Dettol); and the shipping package necessary to store, identify, and ship the product (a corrugated box carrying six dozen tubes of Dettol Shaving Cream). Growing Use of packaging as marketing tool; 1. Self service 2. Consumer affluence: consumer are now willing to pay a little more for convenience, appearance and prestige of better packages. 3. Company & Brand Image: Instant Recognition 4. Innovation Opportunity Labeling, printed information appearing on or with the package, is also part of packaging.

Packaging Products
Labeling
Can help market the product Address issues of consumer safety
Contents Under Pressure Do Not Puncture Flammable Do Not Use Near Open Flame

Nonaerosol Bio-Degradable Recyclable Ozone Friendly Fat Free Salt Free Sugar Free 30% More Free!

Child Proof Cap

Product Adoption and Diffusion

Awareness Customer is made aware, but lacks sufficient information to purchase product. Interest Customer interested in learning more about the product. Evaluation Customer decides whether or not to try product. Trial Customer samples product. Adoption Customer integrates product into regular use.

The Diffusion Process

THANX AND BEST OF LUCK FOR MTE