CUSTOMER PROFILING QUESTIONNAIRE FOR VIVEKS

(FOR CUSTOMERS WHO CAME INTO THE STORE AND DIDNT SHOP)
S.No: Dear Sir/Madam, Thank you very much for coming to Viveks . I notice that you have come into the store and not bought anything. Would you be able to answer a few questions for us. This will help us improve on our products and services Date: Branch:

1.Is this the first time that you have come to our store Y/N ( please circle the correct option) a.If yes, where did you hear about us Newspaper ads Friends You just happened to see the store Others ( pl specify)___________________________________________________ b.If no, how often do you visit our store Once a month Once a quarter ( 3 months) Once in a year 2.What product / brand did you intend to buy today at Viveks? ____________________________________________ 3.You have not shopped with us. Is this because You did not find what you were looking for? ( please list what was not available) The Service was poor The products did not match your expectation Others (pl specify) _____________________________ Name: ______________________________________ Sex : M/F Age : < 20 YRS 21-30 YRS 31-40 YRS 41-50 YRS > 50 YRS

Address: ________________________________________________________________________ __________________________________________________________________________________ Pincode: __________________________ Phone No: ( Mobile )_____________________ ( Landline )_____________________ Email____________________________________________ ( person conducting the interview to note whether the person has come in alone or with someone- this is observation and not a question for the customer) __________________________________________

End the questionnaire with a warm Thank you and seek permission if the person would be ok if we could call him/her at a later date to get more information.