How to solve a case study!!

Business Club

What is a case?

Description of an Enterprise

History Environment Internal Operations

Cases do not have full information, but enough information

Reasonable assumptions

Is all the case information Imp!

No As a manager you will be bombarded with information Managers job

Separate Wheat from chaff Deal with uncertainty

How to begin solving the case

Read the Case Prepare a List of the major opportunities before the company, and the problems faced by the company Multiple solutions might be possible, so analyze them and choose the best one Tell how will you implement the solution

Tools to help you

Note the Important Points

Environment

Competitors Economic Conditions

Internal Problems SWOT

Strength Weakness Opportunity Threat

PEST Analysis

Strategic Management involves identifying

SWOT Analysis

Strength

Sources of strength for the company Cost, Skill, patents, Consumer Loyalty, etc.

Weakness

Areas of Vulnerability for the Company

Opportunity Threats

Segmentation

Dividing the market into distinct meaningful groups of buyers who can be served differently. Bases for segmentation

Geographic Demographic etc.

Targeting

Porters Generic Strategies