Agribusiness Landscape in India

For CAM, Utkal University Freshers (05.08.2009)

By P K Sahoo

Unique Features
Economic, Social & Environmental Prosperity Inclusive Growth Competing Goals Political Intervention Broad spectrum Dependence on nature Market Structure Technology Employment Potential

Changing Imperatives
Market Centricity Value Addition Innovation

Scope of Agribusiness
Production & Productivity Procurement Storage, handling and processing Branding Infrastructure Demand driven Production, processing and Marketing system.

Value Creation and Addition

Innovation at Consumer end Delivering variety, quality,food safety,shopping convenience, better shelflife, ready to eat etc Demand growth, Price premiums Product and purchase experience Efficiency along the whole value chain Lower cost structure Pricing flexibility and tracebility Contract Farming Post Harvest

Indian Agribusiness Unlocking Values.. Input sector Production Sector Processing/Manufacturing sector Transport and logistics Marketing Exports

Broad classification of Agri based Industries

Extractive Industries Fishing, Primary Processing, Forestation Genetic Industries: Breeding farm, Fish Hatcheries, Poultry farms Manufacturing industries: Emerging Industries ( Meat & Meat Products, Marine exports, Egg Powder, Vineries, seed Production, BioTech, F&V processing, Food Grain Processing, Natural Dye, Bio Fuel, Ethanol etc

Thank U