Ecological Environment

Definition All the forces and factors related to the ecosystem and the natural environment which can influence any aspects of business is called ecological environment. Environmental stance adopted by organizations: 1) Non-compliance: In this system, organization becomes unable to satisfy or not to adopt themselves with environmental requirements. 2) Compliance: Clearly reactive strategy. It represents a minimum response to comply with legal requirements. 3) Compliance plus: It is a pro-active strategy in which organization might integrate environmental management system into the context of its overall business strategy. 4) Commercial & environmental excellence: Its core corporate and managerial values always stake account of environmental management system. 5) Leading edge: Set the standard for a particular industry through the adoption of the art of environmental management system that is led by the govt. of a country.

Context of a organizations environment 1) Stable context: In this context, slow change or no change occur in environment for the lack of legislation. There is also lack of public perception of environmental issues. In this context, organizations play non-compliance strategy.

2) Reactive context: Environmental problem are known to small groups. Consumer are known to small groups. Consumer interest is limited and legislation evolves slowly. In this context, compliance system responding only slowly when the pressures build up. 3) Anticipative context: Here, public are more aware and have the ability to move issues onto the political agendas. It is more difficult for the firms to influence the political process, legislation and organizational need to develop a compliance plus strategy. 4) Proactive context: Legislation is not the heart of business environment. Commercial and environment excellence is vital to compete in this environment. This context evolves of green consumerism. 5) Creative context: Public opinion is an extreme issue for environmental problems and there is lack of accepted technological solution to the problem. Here, a leading edge will be at the core front of the technological techniques for the optimal solution.