Matthew J.

Arts, Marketing Manager

Portfolio Example
The Marketing & Membership Conference

ASAE & The Center’s Marketing & Membership Conference

(MMC) is a mid-size education event specific to marketing
and membership association professionals. The two-day
event of peer-created content consistently sells-out each
year, and the level of the marketing materials is always high.

For 2007, the theme of collaboration was chosen to reflect

the increase of idea-sharing that has occurred over the past
few years. Many of our members utilize the marketing
listserv and idea swaps to share best practices and
experiences, and the 2007 conference was the highlight
event.

Using a blend of brand art and illustration, the MMC design

premiered the use of white space as a design element.
Puzzle pieces were used to illustrate the components of
collaboration, and by incorporating our brand art a bold and
exciting campaign design was created.

The following are examples of the marketing postcard,

internal spread of the brochure, and full page ad. Response
to the design and marketing materials resulted in a 27%
increase in attendance from 2006.