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Redington
4/19/12

Presented by :Shakti Rana Sec-A Roll No 45

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Company Profile:

Company Started its operations to provide IT solutions to Indian companies on 1983 under the Flagship of Singaporean based company Kewalram Chanrai The Company provided its IT Solutions to customers such as HCL And Wipro during License Raj It is the Second largest distributor of IT solutions in India Total Investment Of 1268.3 Cores Company started its Indian operations on 1993 along with the vendor base of 60 Manufactures ( exclusive and non-exclusive )
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Objectives :

To Enter and Strengthen its existing Paper Business , i.e. to increase the overall needs of its existing graphics industry To Strengthen its Product Portfolio To Strengthen its Channel Network To Strengthen its Credit Recovery To Increase the overall Relationship with its Global Vendors To Installed more Automated Distribution Channels across Indian Regions And Globally

To increase its micro-distribution in Tier -2 and Tier 3 4/19/12 Redington Cities 33

SWOT Analysis:Strength :

Its has the largest distribution channels in India It is Financially sound It has a wide Reach to its customers It has Sound Infrastructure and IT Systems It is Proficient in Handling Large and Complex Multi-Location Distribution channels
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Weakness:

Its is Perceived as a Conservative and Risk-averse dealings in Southern Regions It follows Stringent financial Polices Inflexible company operations Weak relations with the OEM (original equipment manufactures It follows A Box in and A box out approach which results in less technical knowledge

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Opportunities:

Acquired the first distribution of Xbox in the Indian market. Launched Apple Corps grounding breaking products in the Indian market such as IPOD and MAC The company became the first IT Vendor of Helwet Packard in 1993 and is till date. Acquired the distribution of RIM unlocked Version of Blackberrys in the Indian market. The company added Oracle and Adobe to its 4/19/12 66

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Threats :

Ingram Micro the world Largest IT Distributor has better strong relationship with it Global Vendors Ingram Micro represents more than 1500 vendors IM provides better ready to funds at competitive rates IM provides Wide Product Portfolio IM provides Strong Credit Recovery The company has less market share in its Non-IT Products.
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Recommendations:

The company needs to tap more of Tier -2 and tier 3 cities in order to cater the smaller dealers The company needs to improve its working methods The company needs to increase its overall Non-IT market shares The company need to acquires various marketing strategies in order to outpost its current market competitor

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