FONTERRA BRANDS (PHILIPPINES) INC

19th Floor Cyber One Tower Sales

11 Eastwood Ave., Eastwood Phone (632) 688-1696
City
Cyber Park, Quezon City Fax (632) 688-1690
Philippines 1110

2 October 2006

To Our Valued Trade Partner:

Greetings from the Expert in Bone Nutrition – ANLENE!

ANLENE has recently launched the all-new ANLENE with Phyto-K line that is a result of a
breakthrough formula that locks in essential bone nutrients deep in the bone, making it
stronger. To highlight this exciting news, we are more than happy to announce the
implementation of a Merchandising Drive beginning October 2 – December 31, 2006.

Avail of a 2% incentive for all ANLENE purchases during the Merchandising Drive period (Oct.
2 – Dec. 31, 2006) through the following merchandising mechanics:

• Total ANLENE facings to be at least 60% of Total Skimmed Milk (total Anlene,
total Nesvita, Anchor Shape-Up, and Athena) facings
• ANLENE Regular to be displayed right next to ANLENE Gold
• ANLENE secondary display to be provided by the account
• Facings will be measured by a third party agency that will be contracted by
Fonterra Brands (facings to be measured in terms of meters)
• Adherence to the mechanics will be checked through unannounced audits of
your store

This program is sure to create incremental sales revenues for both your store and Fonterra
Brands. So, please do sign on to participate in this program.

Should you have any question, please feel free to contact our Fonterra Brands representative.
They will be more than happy to help you out.

Thank you again for your continued support for the Expert in Bone Nutrition – ANLENE!

Yours truly, Conforme:

Ray Gatmaitan _______________________

National Sales Manager _______________________