MARKETING RESEARCH The information gathered in this survey is confidential, used only for the purposes of our business

plan research, and it will not be disclosed or sold to any additional entity. The participants can opt not to respond any of the listed questions or to stop their participation whenever thought convenient. We thank you for taking the time in filling out this questionnaire, encouraging you to proceed until the end.
(OPTIONAL) NAME: ____________________________ School/Company: ___________________________ Course: ___________________________ e-mail add: _________________________

1. Please select your gender. Male 2. How old are you? 15 20 years old 31 45 years old 3. How often do you visit coffee shops? Daily Weekly 4. What is your favourite coffee shop? _______________________________________________________________ Where is it located? Manila Quezon City Province: _______________ Monthly Less than once per month 20 30 years old 45 years old and above Female

5. What do you typically order to drink? Blended 6. shops? yes no Hot Do you prefer large or small, privately owned coffee

7. On a scale of 1 - 5 (5 being the highest) how important are the following qualities to you when choosing a coffee shop? _________ Atmosphere _________ Selection _________ Price _________ Quality of Coffee

_________ Wi-Fi accessibility 8. Would a coffee shop that (in addition to coffee) serves cakes, sandwiches and fresh salads appeal to you? Yes No

9. If so, what would be the maximum price you would be willing to pay for a quality cake, sandwich or salad? P40 P70 P120 P160

10. A coffee shop who offered discounts to costumer would encourage me to go. Yes No