Professional Documents
Culture Documents
tw
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1983
1984
FIU
?
?
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9898
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001
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Feasibility Study
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Front Ofce
Housekeeping
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Menu Scoring
Cost-Volume-Prot; CVP
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Trend Analysis
Ratio Analysis
Renovations
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Intangibility
Heterogeneity
Perishability
Inseparability
Ease of Duplicating
Hotel Product
Early History
Middle Ages
1618The Sixteenth To Eighteenth Centuries
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1. Lodging
2. Food and Beverage
3. Transportation
4. Recreation and Entertainment Service
5. Health Care
6. Educatinal Support Service
SpaceService
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Intangibility
Memory
()
()
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()
()
()
Heterogeneity
()
Standard
Recipe
()
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Perishability
()
1.
2.
(1)
(2)
3.
4. Shuttle Bus:
Room Service
5. Frequent User Program
()
1.
2. Early Bird
Special , Tea Time Special
3.
Express Check in & Out
4. T o l l F r e e
Reservation
5.
Package Tour
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Inseparability
()
()
()
People Business
()
Ease of
Duplicating Hotel Product
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() Rapid-Skimming Strategy-High
Price/High Promotion
() Rapid-Penetration Strategy-Low Price/
High Promotion
() Constantly New Concept
Testing
() More Variety and
types of Sales Channels
Early History
OdysseyIliad
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Khans
10,00040
Middle Ages
742-814 A.D.
1282
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129086
German
(1)
(2)
(3)
(4)
18
1788Nantes17,500
60
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16-18
1. 1853
2. 1875The Palace
5008001906
3. 1896Waldorf Astoria
1929
1931Park Avenue
19
Elsworth M. Statler
1907Buffalo Statler
hotel-chain
HiltonSheraton
19305
85%
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20
1878
New York City Association
19201930
1920
East Lansing
American Hotel
and Lodge Association (AH&LA)
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1618
HYATT
HYATT
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()
()
50100
1-1
1. Conard HiltonHILTON
1919
HILTON
HILTONMOBLEY
1930
1930
1947
1949
1964
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Association, P. 433.
Gee, Chuck Y. (1994) International Hotels: Development and Management, Michigan: Educational Institute of the American Hotel & Motel
Motel 6
Sleep Inn
Microtel Inn
Regal 8
Sixpence Inn
Scottish Inn
All Star Inn
E-Z 8 Motels
Thrift Lodge
Formute 1
1-1
017
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2. HYATTPritzker
1957JAY Pritzker
HYATT1967
concierge
1989
CAMP HYATT
HYATT
HYATT
3. Trusthouse ForteTHF1903
1990THF810
5. Accor1967
Accor1979
Accor
Sofitel Pullman
Novotel MercureIbis
UrbisFormule 1Motel 6
Accor
Accor
Accor
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6. Meridien1972
Meridien
1972
Meridien
7. New Otani1964
1,0001976
Otani
1992
Nikko
9. P en in s u la
Peninsula1928
peninsula
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Mandarin
International Hotel1988Mandarin Oriental
62Hilton
71Starwood
Sheraton
73Nikko
80Hyatt
8398
Shangri-la
7283Leading Hotels of the World
88Starswood
Westin9095
Prince961
Exclusive Island Hotels & RosortsEIHR
98AccorNovotel
1-2
1-2
62
Hilton
71
StarwoodSheraton
72
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, 2011.09
ISBN 978-957-11-6345-1 ()
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