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Threat of Entry

Absolute Cost Advantage - High


Economies of Scale - High
Brand Identity - High
Access to Distribution – High
Switching Costs - High
Government Policy - Mod

Bargaining Power
Bargaining Power
Of Suppliers –
Of Buyers
Supplier Degree of Rivalry Buyer
Concentration - High Number of Competitors – Low Concentration - High
# of Buyers - High Industry Growth – Moderate #of Buyers - High
Switching Costs – Mod. Asset Intensity – High Switching Costs - Low
Substitute Raw Product Differentiation – High Substitute Products -
Materials - High Exit Barriers - Low Low
Threat of Forward
Threat of Backward
Integration - Low
Integration – Mod.

Threat of Substitution
Functional Similarity - Low
Price/Performance Trend - Mod
Product Identity - High

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