Scribd Logo
Upload

Welcome to Scribd!

  • Fair & Handsome

    Uploaded by

    Manish Verma
    17 views5 pages
    FAIR AND HANDSOME Case by Chandragupt Institute of Management Patna. Self-esteem and confidence concepts resolving two conflicting attitude ego-defensive function Heider's balance theory of attitude Altering components of the multiattribute model Attitude-Toward-The-ad-model.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    FAIR AND HANDSOME Case by Chandragupt Institute of Management Patna. Self-esteem and confidence concepts resolving two conflicting attitude ego-defensive function Heider's balance theory of attitude Altering components of the multiattribute model Attitude-Toward-The-ad-model.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views5 pages

    Fair & Handsome

    Uploaded by

    Manish Verma
    FAIR AND HANDSOME Case by Chandragupt Institute of Management Patna. Self-esteem and confidence concepts resolving two conflicting attitude ego-defensive function Heider's balance theory of attitude Altering components of the multiattribute model Attitude-Toward-The-ad-model.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    FAIR AND HANDSOME Case

    by

    July 09, 2011 Chandragupt Institute of Management Patna

    Drivers
    Pride And Confidence Self Esteem Confidence

    Concepts

    Attitude-Toward-Behavior-Model

    Resolving two conflicting attitude


    Ego-Defensive function Heiders balance theory of attitude Altering components of the multiattribute model Attitude-Toward-The-Ad-Model

    Thank You

    You might also like