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MEANING OF AGILE COMPANY

AGILITY IN CONTEXT OF BUSINESS IS THE ABILITY TO ADAPT TO THE RAPIDLY CHANGING BUSINESS ENVIRONMENT
TO COMPETE IN THE GLOBAL MARKETS, HIGH QUALITY PRODUCTS/SERVICES ARE ESSENTIAL

THE FOUR FUNDAMENTAL STRAGTEGIES OF AGILE COMPETITION ARE:


TO PRODUCE PRODUCTS AND SERVICES THAT SERVE CUSTOMER REQUIREMENTS. IN THIS CONTEXT, PRODUCT PRICING IS IMPORTANT. PRICING SHOULD BE BASED ON VALUE TO CUSTOMERS RATHER THAN ON COST OF PRODUCTION. MAINTAIN CORDIAL RELATIONSHIP BOTH WITHIN THE ORGANISATION AND WITH COMPETITORS. THIS WILL BE USEFUL IN ROLLING OUT NEW PRODUCTS AT REGULAR INTERVALS.
MAINTAIN FLEXIBLE ORGANISATIONAL STRUCTURE SO THAT CHANGES CAN BE ADAPTED QUICKLY. FOSTER ENTERPRENEURIAL SKILLS AND EMPOWER EMPLOYEES BY REWARDING THEM FOR GOOD PERFORMANCE. THIS IMPROVE EMPLOYEE PRODUCTIVITY AND CREATIVITY.

THE ATTRIBUTES THAT BEST DESCRIBE AN AGILE COMPANY ARE:


PRODUCT CHANGE CUSTOMIZE PRODUCTS SHORT MODEL LIFE CYCLE PROCESS ORDERS IN LARGE NUMBERS

IT HELPS COMPANY BE AN AGILE COMPETITOR WITH HELP OF CUSTOMERS AND BUSINESS PARTNERS
TYPE OF AGILITY DESCRIPTION
ABILITY TO COOPT CUSTOMERS IN THE EXPLOITATION OF INNOVATION OPPURTUNITIES

ROLE OF IT
TECHNOLOGIES FOR BUILDING AND ENHANCING VIRTUAL CUSTOMER COMMUNITIES FOR PRODUCT DESIGN, FEEDBACK AND TESTING

EXAMPLE

CUSTOMER

eBay customers are its de facto development team because they post an average of 10,000 messages each week to share tips, point out glitches and lobby for changes.

PARTNERING ABILITY TO
LEVERAGE ASSETS, KNOWLEDGE AND COMPETENCIES OF SUPPLIERS, DISTRIBUTORS, CONTRACT MANUFACTURERS IN EXPLORATION AND EXPLOITATION OF INNOVATION OPPURTUNITIES

TECHNOLOGI ES FACILITATING INTER-FIRM COLLABORATI ONS, SUCH AS COLLABORATI VE PLATFORMS, SUPPLY CHAIN SYSTEM ETC.

YAHOO! HAS ACCOMPLISHE DA SIGNIFICANT TRANSFORMAT ION OF ITS SERVIDE FROM A SEARCH ENGINE INTO A PORTAL BY INITIATING MUMEROUS PARTNERSHIPS TO PROVIDE CONTENT AND OTHER MEDIARELATED SERVICES FROM ITS WEBSITE.

PRODUCT CHANGE

CUSTOMIZE PRODUCT

SHORT MODEL LIFE CYCLE

PROCESS ORDERS IN LARGE NUMBERS