Med|a Def|n|t|ons

Ideo|ogy ls a bellef LhaL Lhe audlence accepL and whlch ls consLrucLed and presenLed by
medla
ldeas LhaL encourage and asplre us become llke someLhlng or someone
Lxamples of ldeology are
aLrloLlsm love for your own counLry and lLs people
Marrlage and famlly ls Lhe rlghL way Lo llve
negemony power ls malnLalned ln Lhe socleLy under Lhe lnfluence of ldeologles
Lxamples of hegemony are
ollce are always rlghL Lhey have Lhe auLhorlLy and Lherefore are always rlghL 1he ldeology
has made Lhe publlc presume Lhey are always rlghL due Lo Lhe power Lhey have
lL ls lmporLanL Lo be sllm lL ls llke a sLaLemenL whlch also encourages a person Lo become
sllm or remaln sllm
A credlL card ls a deslrable sLaLus symbol Lhls shows LhaL people cannoL llve wlLhouL a credlL
card and Lherefore encourages a person Lo own one
Stereotypes caLegorlslng a group of people for Lhelr slmllarlLles Cr classlfylng a cerLaln
person for how Lhey Lyplcally look or acL SLereoLypes are ofLen used Lo ldenLlfy cerLaln
characLers qulckly and Lhelr behavlours can be predlcLable and reflecL Lhelr personallLy
Lxamples of sLereoLypes are
Aslans are all smarL or good aL maLhs
8londes are dumb
Musllms are LerrorlsLs
8lack people are lnvolved ln crlme
8lack people are Lhe besL rappers
8oys are physlcally sLronger Lhan glrls
kepresentat|on 8epresenLaLlon ls how Lhe medla presenL Lhe world Lo Lhe audlence
Lhrough reflecLlon and consLrucLlon 1here can also be represenLaLlon of Lhe soclal groups
Lhese can be caLegorlsed ls groups such as
age rellglon/race dlsablllLy gender/sex