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RUNDOWN
T-BILLS CARD
1. RICE – FLASH
THE MINISTRY ALSO SAYS THAT THIS WILL HELP STABILIZE THE
PRICES OF RICE IN THE MARKET.
READ ON
SRI LANKA HAS DECIDED TO BAN THE IMPORTS OF DAY OLD PARENT
CHICKEN FROM INDIA.
ROLL VTR
3. EMPLOYMENT
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BREAK
6. CIM – VTR
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7. CORPORATE -UNION BANK – VTR
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8. MATRIX -VTR
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BREAK
STOX
LANKA CEMENT TOPPED BOTH VOLUME AND TURN OVER FOR THE DAY.
FOREIGN BUYING FOR THE DAY WAS TAGGED AT 65.1 MILLION AND
FOREIGN SALES AT 40.5 MILLION RECORDING A NET INFLOW OF
24.6 MILLION.
THE ALL SHARE CLIMBED 64.46 POINTS TO 2,452.39 WHILE THE
MILANKA ADVANCED 80.42 POINTS TO CLOSE THE DAY AT 3,150.68.
FLASH
THE MINISTRY ALSO SAYS THAT THIS WILL HELP STABILIZE THE
PRICES OF RICE IN THE MARKET.
READ ON
SEGMENT: MAIN
DATE: 23RD JAN 08
REPORTER: ANOUK
SLUG: CIM – VTR
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SUPER
TAG
‘SUCCESSFUL MARKETING’
VOICE OVER/ 23RD JAN 08/ ANOUK/ CIM
VOICE CUT
(03:14)
IF YOU TAKE ACROSS THE BOARD ALL THE SUCCESSFUL COMPANIES
OR EVEN THE TOP 50 COMPANIES IN SRI LANKA ALL OF THEM ARE
HEAVILY MARKETING-ORIENTED, AND MOST OF THEM WILL HAVE
MARKETERS IN THEIR BOARDROOMS
(3:30)
VOICE CUT
(06:10)
YOU PROMOTE YOUR INVESTMENT IN ADVERTISING AND ALL OTHER
PROMOTIONAL ACTIVITIES IN RELATION TO THE RETURNS. NOW IF
YOU’RE INVESTING SO MUCH OF DOLLARS OR RUPEES INTO CREATING
MARKET SHARE, ETC., WHAT IS THE RETURN YOU GET, SO THERE
SHOULD BE A MATRIX TO IDENTIFY THE DELIVERABLES YOU GET
FROM THE INVESTMENT (6:33)
VOICE CUT
(9:10)
WE’RE TRYING TO INTRODUCE AN INTRODUCTORY CERTIFICATE IN
MARKETING WHICH WILL BE TARGETED AT THE STUDENTS WHO HAVE
JUST COMPLETED THEIR O/L’S, THEY MIGHT NOT NEED A GOOD
UNDERSTANDING OF ENGLISH, A FAIR KNOWLEDGE OF ENGLISH IS
FINE, BUT AT THE SAME TIME WE WILL GIVE OUR TUITION CENTERS
TO SUPPORT THEM BY GIVING GOOD COACHING IN ENGLISH AND
THERE WILL BE A SIX MONTHS COURSE WHERE THEY WILL BE ABLE
TO GET SOME KIND OF AN APPRECIATION IN THE MARKETING
DISCIPLINE (9:42)
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SUPER
INFO TAG
‘UNION BANK’
VOICE OVER / UNION BANK / SHASHIKA / 23/01/08
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TAG
‘MATRIX PARTNERSHIP’
Super
Shanil Jayasekara
Country Manager
ICFAI Education Lanka
47.05 ICFAI
THE BENEFIT THE SRI LANKAN STUDENT WILL GET FOLLOWING THE
DEGREE AT ICFAI IS THE COST BENEFIT WHERE THEY WILL GET THE
OPPORTUNITY TO FOLLOW THE PROGRAMME AT A FRACTION OF THE
COST WHICH OTHERWISE THEY HAVE TO GIVE DOING A FOREIGN
DEGREE. 47.29
+++++
49.?? MATRIX
ENDS/
SEGMENT: MAIN
DATE: 23.01.2008
REPORTER: SHASHIKA
SLUG: CHICKEN BAN – VTR
SRI LANKA HAS DECIDED TO BAN THE IMPORTS OF DAY OLD PARENT
CHICKEN FROM INDIA.
ROLL VTR
TAG
END/
SEGMENT:MAIN
AIRED:
SHOT:
REPORTER:NISHANI
SLUG:EMPLOYMENT
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ENDS/
STOX
LANKA CEMENT TOPPED BOTH VOLUME AND TURN OVER FOR THE DAY.
FOREIGN BUYING FOR THE DAY WAS TAGGED AT 65.1 MILLION AND
FOREIGN SALES AT 40.5 MILLION RECORDING A NET INFLOW OF
24.6 MILLION.
CARD 1
THE ALL SHARE CLIMBED 64.46 POINTS TO 2,452.39 WHILE THE
MILANKA ADVANCED 80.42 POINTS TO CLOSE THE DAY AT 3,150.68.
CARD 2
HEADING THE DAY’S GAINERS WERE LANKA CEMENT, HOTELS
CORPORATION, ALUFAB, REEFCOMBER AND ASSOCIATED PROPERTIES.
CARD 3
SERENDIB HOTELS, SEYLAN MERCHANT, MORISONS, CONNAISANCE AND
ASHA CENTRAL WERE THE DAY’S MAIN LOSERS.
CARD 4
JOHN KEELS PLC AND UNION CHEMICALS LANKA LIMITED MADE
DIVIDEND ANNOUNCEMENTS FOR THE DAY.
CARD 5
A RIGHTS ISSUE CAME FROM LANKEM CEYLON LIMITED.