AnuI pays fainois

15-2O noio lhan

any olhoi
fodoialion
Yol piicos aio 15-2O
Ioss lhan lhoso of any
olhoi conpolilois
ocauso anuI is nol an MNC conpany,and honco lhoy donl havo lo lo
incuio oxlia cosl on liand ioyaIly,dividonds,ol aI
IntrnducIng hIghcr va!uc prnducts
oginning vilh Iiquid niIk, AMUL onhancod lho pioducl nix lhiough
lho piogiossivo addilion of highoi vaIuo pioducls vhiIo nainlaining lho
dosiiod giovlh in oxisling pioducls
UHT: Ultra high temperature
ulloi,
8O
Chooso,
65
MiIk
ovoiagos,
7O
Ico-
cioans,
35
UHT*
MiIk, 6O
Category wise market share oI Amul
The distribution network
retail outlets across India
3 distributors
47 depots with dry and cold warehouses
&2-rc!!a -rand
Cn22nn -rand fnr 2nst prnduct catcgnrIcs:
Iiquid niIk, niIk povdois, lulloi, ghoo, chooso, cocoa
pioducls, svools, ico-cioan and condonsod niIk
Sul-liands:
AnuIspiay, AnuIspioo, AnuIya and NulianuI
Tho odilIo oiI
pioducls
MinoiaI valoi
Iiuil diinks
-Dhaia
-Lokdhaia
-soId undoi lho
}aI Dhaia liand
-soId undoi
SafaI liand
AmuI`s SaIes Turnover
O
2OOO
4OOO
6OOO
8OOO
1OOOO
1 3 5 7 9
$
a
!
c
s

I
n

c
r
n
r
c
Ycar
A2u!'s $a!cs Turnnvcr
2OOO-O1 2OO1-
O2 2OO2-O3
2OO3-O4 2OO4-
O5 2OO5-O6
2OO6-O7 2OO7-
O8 2OO8-O9
2OO9-2O1O
!rIcIng Strategy
DeveIopIng Demand (Iow prIce strategy)
Linilod consunoi puichasing
povoi and nodosl consunplion
IovoIs of niIk & olhoi daiiy
pioducls
Thus AnuI adoplod a Iov-cosl
piico slialogy lo nako ils
pioducls affoidalIo and
alliaclivo lo consunois ly
guaianlooing lhon vaIuo foi
nonoy
!#ICING AND MA#TING SHA#
ompetItors
W 8utter
8rlLannla
nesLle
W eese
8rlLannla
W 8aby Iood
nesLle
Pelnz
W a|ry W|tener Segment
nesLle
8rlLannla
W ne nreams
PLL
ono|ates onfent|onar|es
W adbury
W nesLle
9|zza
W 9lzza PuL
W uomlnos
W nlrulas lrozen plzza
urd
W nesLle
W MoLher ualry
D|tra n|g 1reated M||k
W nesLle
W 8rlLannla
ompetItors
$cct Cnndcnscd 2I!k
W NoslIo
Cnttagc Chccsc(Panccr)
W iilannia
I!k AddItIvcs
W Cadluiy
W SnilhkIino oochan
!avnrcd I!k
W iilannia
W NoslIo
ompetItors