Vimal kumar.

Mission statement
To provide the functions of both wet

grinder and dough maker with the best quality at an economically acceptable price.

Planning process
This product is an DERIVATIVE of

existing product platforms. Opportunities can be targeted towards restaurants and hotels where they use both dough maker and grinders. By providing both the functions at economically acceptable price, it can be of greater success.

Customer needs- Raw data

Customer statements- I need both the

functions at reasonable cost. I like it more if the product size is small when compared to individual product. I dont like if the sound made is much high. It would be nice if it is more attractive.

Customer needsinterpreted
The size of the product is smaller. Both the functions in a single product. Noise is much less. Design is attractive.

Product specifications
Metric
Weight of the motor used Belt elasticity Protective covers Cost of motor

Importance
4 3 4 5

Type of stones used in grinder

Shape of the product Material used (iron, steel, composite)

3
4 3

Concept generation
Concept 1 using switchable tools for

grinder and dough maker. Concept 2 motor attached with the container making it to rotate. Concept 3 both being used in different sections.

Concept selection
Selection Concept criteria A
Size of the product Attractive ness cost Ease of use safety Sound produced + 0 0 + + +

Concept B
0 0 + + + _

Concept C
0 + + 0

Concept selection
Selectio Concept Concept Concept n A B C criteria Sum + Sum 0 Sum Total 4 2 0 4 3 2 1 2 2 2 2 0

Concept testing
Survey population Restaurants, hotels,

areas of mass production of foods. Survey format face to face conversation. Communication verbal description. Results 80% of them are willing to switch to this integrated product.

Cost analysis
Normal cost of an wet grinder is around

5000 and of dough maker is around 6000 rupees. which comprises of 1000 as the cost of motor in each case. By reducing it as integrated , we could save about 1000 rupees(since we use only 1 motor). Also the container n other components like belts, piston etc are single , we can save the costs of those say 1000 rupees. Total cost there by reduces by 2000 rupees.

Conclusion
User driven product. Can reduce the cost upto 25%. Occupies less space and ease of use. Can be made much attractive.