A STUDY ON BUYING BEHAVIOUR OF URBAN CONSUMERS

IN MADURAI CITY(WITH SPECIAL REFERENCE TO FOOD ITEMS)

I.General Information:
Age:
S.N
o
1.
2.
3.
4.
5.
5.

Categor
ies
15-25
26-35
36-45
46-60
Above 60
Total

No of
Members

Categor
ies
Male
Female
Total

No of
Members

%
34
45
29
10
2
120

28.3
37.5
24.17
8.33
1.67
100

Sex:
S.N
o
1.
2.
3.

%
20
100
120

16.67
183.33
100

Education:
S.N
o
1.
2.
3.
4.

Categori
es
UG
PG
Profession
als
Total

No of
Members

%
53
48
19

44.17
40
15.83

120

100

Occupation:
S.N
o
1.
2.
3.
5.

Categori
es
Student
House
Wife
Profession
als
Total

No of
Members

%
11
34

9.17
28.33

75

62.5

120

100

Monthly Income:
S.N
o
1.
2.
3.
4.
5.

Categorie
s
200010000
1100025000
2600050000
Above
50000
Total

No of
Members

%
56

46.67

45

37.5

17

14.17

1.67

120

100

Food Habits:
S.N
o
1.
2.
5.

Categories

No of
Members

Vegetarian
Non Vegetarian
Total

%
15
105

12.5
87.5

120

100

Type of Family
S.N
o
1.
2.
5.

Categor
ies
Joint
Nuclear
Total

No of
Members

%
22
98
120

18.33
81.67
100

No.Of Member:
S.N
o
1.
2.
3.
5.

Categories
Adult Male
Adult- Female
Children
Total

No of
Members

%
201
230
102
533

II. Specific Information:

12. What are the food items do you buy?

167.5
191.67
85
444.17

S.N
O
1.

Food items

Buyi
%
Not
%
ng
Buying
115
95.83
5

Vegetables

2.

Meat &
Product

3.

Chicken
Chicken
product

4.

Sea products

5.

4.17

Meat

94

78.33

26

21.67

&

101

84.17

19

15.83

93

775

27

22.5

Cereals

105

87.5

15

12.5

6.

Pulses

107

89.17

13

10.83

7.

Grocery

108

90

12

10

8.

Fruits

114

95

9.

Ready
Cook/Eat

93

77.5

27

22.5

10.

Chocolates

111

92.5

7.5

11.

Snacks

118

98.33

1.67

12.

Drinks
cream

106

88.33

14

11.67

to

Ice-

14. What are the factors to be considered before buying food products?
S.N
O
1.
2.
3.
4.
5.
6.
7.

Catagories
C
Taste
Quality
Quantity
Brand
Availability
Freshness
Durability

1
37
7
2
44
103
6

Vegetables
%
NC
0.83
119
30.83
83
5.83
113
1.6
118
36.6
76
85.3
17
5
114

%
99.2
69.2
94.2
98.33
63.33
14.2
95

S.N
O
1.
2.
3.
4.
5.
6.
7.

Catagories

Meat
C

Taste
Quality
Quantity
Brand
Availability
Freshness
Durability

%
0
27
8
3
29
84
1

0
22.5
6.6
2.5
24.16
70
0.83

NC
120
93
112
117
91
36
119

%
100
73.5
93.3
97.5
75.83
30
99.16

Meat -TNC
Veg

Non-Veg

16
S.N
O
1.
2.
3.
4.
5.
6.
7.

13.3
Catagories
C

Taste
Quality
Quantity
Brand
Availability
Freshness
Durability

Veg
16

S.N
O
1.
2.
3.
4.
5.
6.
7.

2
28
8
6
29
91
0

Chicken
%
NC
1.6
118
23.3
92
6.6
112
5
114
24.16
91
75.83
29
0
120

Chicken -TNC
Non-Veg
13.3

Catagories
C
Taste
Quality
Quantity
Brand
Availability
Freshness
Durability

%
4 3.3

3
25
6
4
35
88
1

%
98.3
76.6
93.3
95
75.83
24.16
100

%
1 0.83

Fish Prouct
%
NC
%
2.5
117 97.5
21
95 79.16
5
114 95
3.33
116 96.6
29.2
85 70.83
73.3
32 26.6
1
119 99.1

Fish PRoduct -TNC

%
Non-Veg
13.3
5

Veg
16

S.N
O
1.
2.
3.
4.
5.
6.
7.
S.N
O
1.
2.
3.
4.
5.
6.
7.
S.N
O
1.
2.
3.
4.
5.
6.
7.
S.N
O
1.
2.
3.
4.
5.
6.
7.

Catagories
C
Taste
Quality
Quantity
Brand
Availability
Freshness
Durability

1
51
19
83
47
22
19

Cereals
%
NC
0.83
119
42.5
69
15.83
101
69.2
37
39.2
73
18.33
98
15.83
101

Catagories
C
Taste
Quality
Quantity
Brand
Availability
Freshness
Durability
Catagories
C
Taste
Quality
Quantity
Brand
Availability
Freshness
Durability

3
50
22
91
43
15
19

%
98.33
52.5
81.67
24.17
63.33
85.83
85

Grocery
%
NC
2.5
117
41.67
70
18.33
98
75.83
29
35.83
77
12.5
105
15.83
101

%
97.5
58.33
81.67
24.16
64.17
87.5
84.17

Catagories
C
Taste
Quality
Quantity
Brand
Availability
Freshness
Durability

22
40
14
18
43
92
6

%
99.2
57.5
84.2
30.83
60.83
8.2
8.42

Pulses
NC
118
66
98
29
76
103
102

%
1.67
45
18.33
75.83
35.83
12.5
7.5

2
54
22
91
44
17
18

%
4.17

%
18.33
33.33
11.67
15
35.83
76.67
5

Fruits
NC
98
80
106
102
77
28
104

%
81.67
66.67
88.33
85
64.17
23.33
86.67

S.N
O
1.
2.
3.
4.
5.
6.
7.

Catagories

Ready c/E
%
NC
30.83
83
27.5
87
5
114
42.5
69
29.17
85
23.33
92
8.33
110

C
Taste
Quality
Quantity
Brand
Availability
Freshness
Durability

37
33
6
51
35
28
10

%
69.17
72.5
95
57.5
70.83
76.67
91.67

Ready c/E - TNB

C
%
7
5.83
S.N
O
1.
2.
3.
4.
5.
6.
7.

Catagories
C
Taste
Quality
Quantity
Brand
Availability
Freshness
Durability

88
88
6
66
22
19
11

Chocolate
%
NC
73.33
32
73.33
32
5
114
55
54
18.33
98
15.83
101
9.17
109

%
26.67
26.67
95
45
81.67
84.17
90.83

Chocolate - TNB
C
%
3
2.5
S.N
O
1.
2.
3.
4.
5.
6.
7.

Catagories
C
Taste
Quality
Quantity
Brand
Availability
Freshness
Durability

84
36
13
54
29
15
9

Snacks - TNB
C
2

%
1.67

Snacks
%
NC
70
36
30
84
10.83
107
45
66
24.17
91
12.5
105
7.5
111

%
30
70
89.17
55
75.83
87.5
92.5

S.N
O
1.
2.
3.
4.
5.
6.
7.

Catagories
C
Taste
Quality
Quantity
Brand
Availability
Freshness
Durability

80
38
13
65
29
33
10

Drinks/
%
66.67
31.67
10.83
54.17
24.17
27.5
8.33

Ice-cream
NC
40
82
107
55
91
87
110

%
33.33
68.33
89.17
45.83
75.83
72.5
91.67

D/I - TNB
C
5

%
4.2

15.How frequently do you buy the food items?

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

B
Daily
Weekly
Twice in a week
Monthly
Twice in a month
Total

68
39
13
0
0

B
Daily
Weekly
Twice in a week
Monthly
Twice in a month
Total

6
49
27
18
5

Vegetables
%
NB
56.67
52
32.5
81
10.83
107
0
0
0
0

Meat
%
5
40.83
22.5
15
4.17

NB
114
71
93
102
115

Meat -TNC
Veg

%
16

Non-Veg
13.3

%
4 3.3

%
43.33
67.5
89.17
0
0

%
95
59.17
77.5
85
95.83

S.N
O
1.
2.
3.
4.
5.
6.

Catagories
C
Daily
Weekly
Twice in a week
Monthly
Twice in a month
Total

Veg
16
S.N
O
1.
2.
3.
4.
5.
6.

S.N
O
1.
2.
3.

Chicken -TNC
%
Non-Veg
13.3
Catagories
C

Daily
Weekly
Twice in a week
Monthly
Twice in a month
Total

Veg
16

S.N
O
1.
2.
3.
4.
5.
6.

4
52
29
16
7

Chicken
%
NC
3.33
116
43.33
68
24.17
91
13.33
104
5.833
113

3
39
18
36
8

3
13
11
90
3

4
9
13

Pulses
%
NC
%
3.33
116 96.67
7.5
111 92.5
10.83
107 89.17

Catagories
C
Daily
Weekly
Twice in a week

%
4.17

Cereals
%
NC
2.5
117
10.83
107
9.17
109
75
30
2.5
117

C
Daily
Weekly
Twice in a week
Monthly
Twice in a month
Total

%
1 0.83

Fish Prouct
%
NC
%
2.5
117 97.5
32.5
81 67.5
15
102 85
30
84 70
6.67
112 93.33

Fish PRoduct TNC

%
Non-Veg
13.3
5

Catagories

%
96.67
56.67
75.83
86.67
94.17

%
97.5
89.17
90.83
25
97.5

4.
5.
6.
S.N
O
1.
2.
3.
4.
5.
6.
S.N
O
1.
2.
3.
4.
5.
6.
S.N
O
1.
2.
3.
4.
5.
6.

Monthly
Twice in a month
Total

89
5

74.17
4.17

2
8
15
89
5

Grocery
%
NC
1.67
118
6.67
112
12.5
105
74.17
31
4.17
115

%
98.33
93.33
87.5
25.83
95.83

33
45
23
10
9

Fruits
%
NC
27.5
87
37.5
75
19.17
97
8.33
110
7.5
111

%
72.5
62.5
80.83
91.67
92.5

18
26
27
28
9

Ready C/E
%
NC
%
15
102 85
21.67
94 78.33
22.5
93 77.5
23.33
92 76.67
7.5
111 92.5

47
31
13
17
5

Chocolate
%
NC
39.17
73
25.83
89
10.83
107
14.17
103
4.17
115

Catagories
C
Daily
Weekly
Twice in a week
Monthly
Twice in a month
Total
Catagories
C
Daily
Weekly
Twice in a week
Monthly
Twice in a month
Total
Catagories
C
Daily
Weekly
Twice in a week
Monthly
Twice in a month
Total

31 25.83
115 95.83

Ready c/E - TNB

C
%
7
5.83
S.N
O
1.
2.
3.
4.
5.
6.

Catagories
C
Daily
Weekly
Twice in a week
Monthly
Twice in a month
Total

%
60.83
74.17
89.17
85.83
95.83

Chocolate - TNB
C
%
3
2.5

S.N
O
1.
2.
3.
4.
5.
6.

Catagories
62
30
11
12
3

Snacks
%
NC
51.67
58
25
90
9.17
109
10
108
2.5
117

%
48.33
75
90.83
90
97.5

22
33
17
27
13

Drinks/Ice-cream
%
NC
18.33
98
27.5
87
14.17
103
22.5
93
10.33
107

%
81.67
72.5
85.83
77.5
89.17

C
Daily
Weekly
Twice in a week
Monthly
Twice in a month
Total
Snacks - TNB
C
2

S.N
O
1.
2.
3.
4.
5.
6.

%
1.67

Catagories
C
Daily
Weekly
Twice in a week
Monthly
Twice in a month
Total
D/I - TNB
C
5

%
4.2

16. Mention the place of purchase of the food items?

S.N
O
1.

Catagories
C
Organized Retail
outlets

27

Vegetables
%
NC
%
22.5
93 77.5

2.
3.
4.
5.

Nearby retail outlets

Petty shop
Hawkers & Peddlers
Total

S.N
O
1.
2.
3.
4.
5.

61
27
0

Catagories
C
Organized Retail
outlets
Nearby retail outlets
Petty shop
Hawkers & Peddlers
Total

15
83
10
0

50.83
22.5
0

59 49.17
93 77.5
120 100

Meat
%
NC
%
12.5
105 12.5
69.17
8.33
0

37 30.83
110 91.67
120 100

Meat -TNC
Veg

Non-Veg

16

S.N
O
1.
2.
3.
4.
5.

18

Chicken
NC
%
15
102 85

84
6
0

70
5
0

C
Organized Retail
outlets
Nearby retail outlets
Petty shop
Hawkers & Peddlers
Total

%
16

2.
3.
4.
5.

4 3.3

Catagories

Veg

S.N
O
1.

13.3

Chicken TNC
Non-Veg
13.3

Catagories
C
Organized Retail
outlets
Nearby retail outlets
Petty shop
Hawkers & Peddlers
Total

21
73
8
1

Fish PRoduct TNC

36 30
114 95
120 100

%
1 0.83

Sea Product
%
NC
%
17.5
99 82.5
60.83
6.67
0.83

47 39.17
112 93.33
119 99.17

Veg
16
S.N
O
1.
2.
3.
4.
5.
S.N
O
1.
2.
3.
4.
5.

S.N
O
1.
2.
3.
4.
5.
S.N
O
1.
2.
3.
4.
5.
S.N
O
1.

%
13.3

Non-Veg
5

Catagories
C
Organized Retail
outlets
Nearby retail outlets
Petty shop
Hawkers & Peddlers
Total

49
60
10
1

Catagories
C
Organized Retail
outlets
Nearby retail outlets
Petty shop
Hawkers & Peddlers
Total

45
61
12
1

%
4.17

Cereals
%
NC
%
40.83
71 59.17
50
8.3
0.3

Pulses
%
NC
%
37.5
75 62.5
50.83
10
0.83

Catagories
C
Organized Retail
outlets
Nearby retail outlets
Petty shop
Hawkers & Peddlers
Total

%
54

Gorcery
NC
%
45
66 55

46.67
7.5
0.83

32

Fruits
%
NC
%
26.67
88 73.33

56
13
10

46.67
10.83
8.33

34

Ready C/E
%
NC
%
28.33
86 71.67

Catagories
C
Organized Retail

59 49.17
108 90
119 99.17

56
9
1

Catagories
Organized Retail
outlets
Nearby retail outlets
Petty shop
Hawkers & Peddlers
Total

60 50
110 91.67
119 99.17

64 53.33
111 92.5
119 99.17

64 53.33
107 89.17
110 91.67

2.
3.
4.
5.

outlets
Nearby retail outlets
Petty shop
Hawkers & Peddlers
Total

60
10
3

50
8.3
2.5

60 50
110 91.67
117 97.5

Ready c/E - TNB

C
%
7
5.83
S.N
O
1.
2.
3.
4.
5.

Catagories
34

Chocolate
%
NC
%
28.33
86 71.67

50
27
3

41.67
22.5
2.5

34

Snacks
%
NC
%
28.33
86 71.67

58
22
4

48.33
18.33
3.33

C
Organized Retail
outlets
Nearby retail outlets
Petty shop
Hawkers & Peddlers
Total

70 58.83
93 77.5
117 97.5

Chocolate - TNB
C
%
3
2.5

S.N
O
1.
2.
3.
4.
5.

Catagories
C
Organized Retail
outlets
Nearby retail outlets
Petty shop
Hawkers & Peddlers
Total

62 51.67
98 81.67
116 96.67

Snacks - TNB
C
2

S.N
O
1.

%
1.67

Catagories
C
Organized Retail

39

Drinks/Ice-cream
%
NC
%
32.5
81 67.5

2.
3.
4.
5.

outlets
Nearby retail outlets
Petty shop
Hawkers & Peddlers
Total

56
14
4

46.67
11.67
3.33

64 53.33
106 88.33
116 96.67

D/I - TNB
C
5

%
4.2

18.Who is the initiator for buying food items?

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

Vegetables
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
28
19
75
4
3

23.33
15.83
6235
3.332
2.5

92
101
45
116
117

76.67
84.17
37.5
96.67
97.5

94
80
85
110
118

78.33
66.67
70.83
91.67
98.33

Meat
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
26
40
35
10
2

21.67
33.33
29.17
8.33
1.67

Meat TNC
Veg

%
16

S.N
O
1.
2.

Non-Veg
13.3

4 3.3

Categories

Chicken
B

Whole Family
Father

NB
29
39

24.17
32.5

91
89

75.83
74.17

3.
4.
5.
6.

Mother
Kids
Grand Parents
Total

Veg

%
16

S.N
O
1.
2.
3.
4.
5.
6.

28
19
1

Chicken TNC
Non-Veg
13.3

Categories
B
Whole Family
Father
Mother
Kids
Grand Parents
Total

Veg
16
S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N

Categories

31
34
35
8
3

Fish PRoduct TNC

%
Non-Veg
13.3
5

23.33
15.83
0.83

92
101
119

76.67
84.17
99.17

Sea Product
NB
25.83
89
28.33
86
29.17
85
6.67
112
2.5
117

74.17
71.67
70.83
93.33
97.5

%
1 0.83

%
4.17
Cereals

B
Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
18
23
80
2
4

15
19.17
66.67
1.67
3.33

85
8.83
33.33
98.33
96.67

102
93
42
119
116

85
77.5
35
99.17
96.67

Pulses
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

102
97
40
118
116

NB
18
27
78
1
4

15
22.5
65
0.83
3.33

Grocery

O
1.
2.
3.
4.
5.
6.

B
Whole Family
Father
Mother
Kids
Grand Parents
Total

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

NB
18
29
74
2
4

15
24.17
61.67
1.67
3.33

102
91
46
118
116

85
75.83
38.33
98.33
96.67

84
88
74
105
117

70
73.33
61.67
87.5
97.5

87
103
80
91
119

72.5
85.83
66.67
75.83
99.17

Fruits
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
36
32
46
15
3

30
26.67
38.33
12.5
2.5

Ready C/E
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
33
17
40
29
1

27.5
14.17
33.33
24.17
0.83

Ready c/E - TNB

C
%
7
5.83
S.N
O
1.
2.
3.
4.
5.
6.

Categories

Chocolate
B

Whole Family
Father
Mother
Kids
Grand Parents
Total
Chocolate - TNB

NB
11
10
15
85
0

9.17
8.3
12.5
70.83
0

109
110
105
35
120

90.83
91.67
87.5
29.17
100

C
3

S.N
O
1.
2.
3.
4.
5.
6.

%
2.5

Categories

Snacks
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
21
18
20
71
1

17.5
15
16.67
59.17
0.83

99
102
100
49
119

82.5
85
83.33
40.83
99.17

102
105
98
49
120

85
87.5
81.67
40.83
100

Snacks - TNB
C
2

S.N
O
1.
2.
3.
4.
5.
6.

%
1.67

Categories

I/D
B

Whole Family
Father
Mother
Kids
Grand Parents
Total
D/I - TNB
C
5

NB
18
15
22
71
0

%
4.2

15
12.5
18.33
59.17
0

19. Who is the influencer to buying the food items ?

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

Vegetables
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
17
51
56
4
2

14.17
42.5
46.67
3.33
1.67

103
69
64
116
118

85.83
57.5
53.33
96.67
98.33

101
57
95
114
119

84.17
47.5
79.17
95
99.17

99
58
98
110
118

NB
82.5
48.33
81.67
91.67
98.33

Meat
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
19
63
25
6
1

15.83
52.5
20.83
5
0.83

Chicken
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

21
62
22
10
2

17.5
51.67
18.33
8.33
1.67

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O

Categories

B
Whole Family
Father
Mother
Kids
Grand Parents
Total

18
56
26
10
3

Sea Product
NB
15
102
46.67
64
21.67
94
8.3
110
2.5
117

85
53.33
78.33
91.67
97.5

cereals
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
11
59
55
3
3

9.17
49.17
45.83
2.5
2.5

109
61
65
117
117

90.83
50.83
54.17
97.5
97.5

109
65
60
118
119

90.83
54.17
50
98.33
99.17

Pulses
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
11
55
60
2
1

9.17
45.83
50
1.67
0.83

Grocery
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
13
52
57
2
2

10.83
43.33
47.5
1.67
1.67

107
68
63
118
118

Fruits
B

NB

89.17
56.67
52.5
98.33
98.33

1.
2.
3.
4.
5.
6.

Whole Family
Father
Mother
Kids
Grand Parents
Total

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.

Categories

28
49
35
12
3

23.33
40.83
29.17
10
2.5

76.67
59.17
70.83
90
97.5

101
80
87
93
120

84.17
66.67
72.5
77.5
100

Ready C/E
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
19
40
33
27
0

15.83
33.33
27.5
22.5
0

Chocolate
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
12
27
9
76
1

10
22.5
7.5
63.33
0.83

108
93
111
44
119

90
77.5
92.5
36.67
99.17

104
86
108
56
119

86.67
71.67
90
46.67
99.17

106

88.33

Snacks
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
16
34
12
64
1

13.33
28.33
10
53.33
0.83

I/D
B

Whole Family

92
71
85
108
117

NB
14

11.67

2.
3.
4.
5.
6.

Father
Mother
Kids
Grand Parents
Total

35
12
65
1

29.17
12.10
54.17
0.86

85
108
55
119

70.83
90
45.83
99.17

20. Who is the decider to buying the food items ?

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

Vegetables
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
13
25
88
1
2

10.83
20.83
73.33
0.83
1.67

89.17
79.17
26.67
99.17
98.33

102
78
65
118
118

85
65
54.17
98.33
98.33

97
77
73
117
116

80.83
64.17
60.83
97.5
96.67

103
76
69
117
120

85.83
63.33
57.5
97.5
100

Meat
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
18
42
55
2
2

15
35
45.83
1.67
1.67

Chicken
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
23
43
47
3
4

19.17
35.83
39.17
2.5
3.33

SEA.P
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

107
95
32
119
118

NB
17
44
51
3
0

14.17
36.67
42.5
2.5
0

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.

Categories

CEREALS
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

10
23
36
2
4

8.33
19.17
30
1.67
3.33

NB
110
97
84
118
116

91.67
80.83
70
98.33
96.67

NB
110
88
29
119
118

91.67
73.33
24.17
99.17
98.33

PULSES
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

10
32
91
1
2

8.33
26.67
75.83
0.83
1.67

GROCERY
B

Whole Family
Father
Mother

NB
8
35

6.67
29.17
22.5

112
85
93

93.33
70.83
77.5

1
1

0.83
0.83

119
119

99.17
99.17

91
78
70
111
119

75.83
65
58.33
92.5
99.17

27
4.
5.
6.

Kids
Grand Parents
Total

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O

Categories

FRUITS
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
29
42
50
9
1

24.17
35
41.67
7.5
0.83

READY TO C/E
NB

1.
2.
3.
4.
5.
6.

Whole Family
Father
Mother
Kids
Grand Parents
Total

S.N
O
1.
2.
3.

Categories

4.
5.
6.

Kids
Grand Parents
Total

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

27
20
40
28
1

B
Whole Family
Father
Mother

9
4

22.5
16.7
33.33
23.33
0.83

93
100
80
92
119

77.5
83.33
66.67
76.67
99.17

CHOCOLATES
NB
7.5
111
3.33
116
9.17
109

92.5
96.67
90.83

11
97
1

80.83
0.83

23
119

19.17
99.17

105
107
102
43
120

87.5
89.17
85
35.83
100

DRINKS/ICE
NB
11.67
106
10.83
107
15.83
101
65
42
0
120

88.33
89.17
84.17
35
100

SNACKS
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
15
13
18
77
0

B
Whole Family
Father
Mother
Kids
Grand Parents
Total

14
13
19
78
0

12.5
10.83
15
64.17
0

21. Who is the buyer to buying the food items ?

S.N
O
1.
2.

Categories

Vegetables
B

Whole Family
Father

NB
13
36

10.83
30

107
84

89.17
70

3.
4.
5.
6.

Mother
Kids
Grand Parents
Total

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.

Categories

77
0
3

64.17
0
2.5

35.83
100
97.5

110
58
83
119
118

91.67
48.33
69.17
99.17
98.33

107
62
84
118
117

89.17
51.67
70
98.33
97.5

Meat
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
10
62
37
1
2

8.33
51.67
30.83
0.83
1.67

Chicken
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
13
58
36
2
3

10.83
48.33
30
1.67
2.5

Seaproduct
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
13
61
40
0
2

10.83
50.83
33.33
0
1.67

107
59
80
120
118

89.17
49.17
66.67
100
98.33

108
68
55
120
118

90
56.67
45.83
100
98.33

Cereals
B

Whole Family
Father
Mother
Kids
Grand Parents

43
120
117

NB
12
52
65
0
2

10
43.33
54.17
0
1.67

6.

Total

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O

Categories

1.
2.
3.
4.
5.
6.

Whole Family
Father
Mother
Kids
Grand Parents
Total

S.N
O
1.
2.
3.
4.

Categories

Pulses
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
12
49
67
0
2

10
40.83
55.83
0
1.67

90
59.17
44.17
100
98.33

Grocery
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
12
49
70
1
1

10
40.83
58.33
0.83
0.83

108
71
50
119
119

90
59.16
41.67
99.17
99.17

104
70
70
116
117

86.67
58.33
58.33
96.67
97.5

107
90
65
99

89.17
75
54.17
82.5

Fruits
B

NB
16
50
50
4
3

13.33
41.67
41.67
3.33
2.5

Ready C/E
B

Whole Family
Father
Mother
Kids

108
71
53
120
118

NB
13
30
55
21

10.83
25
45.83
17.5

5.
6.

Grand Parents
Total

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

S.N
O
1.
2.
3.
4.
5.
6.

Categories

120

100

Chocolate
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
9
17
16
77
0

7.5
14.17
13.33
64.17
0

111
103
104
43
120

92.5
85.83
86.67
35.83
100

110
89
92
60
119

91.67
74.17
76.67
50
99.17

110
95
95
58
120

91.67
79.17
79.17
48.33
100

VEGETABLES
Nonusage
97.5
3
0.83
119
2.5
117

2.5
99.17
97.5

Snacks
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
10
31
28
60
1

8.33
25.83
23.33
50
0.53

I/D
B

Whole Family
Father
Mother
Kids
Grand Parents
Total

NB
10
25
25
62
0

8.33
20.83
20.83
51.67
0

22.Who is the ultimate users for the food items?

S.N
O

Categories

1.
2.
3.

Whole Family
Father
Mother

4.
5.

Kids
Grand Parents

Usage
117
1
3
0
1

0
0.83

120
119

100
99.17

6.

Total

S.N
O

Categories

1.
2.
3.
4.
5.
6.

Whole Family
Father
Mother
Kids
Grand Parents
Total

S.N
O

Categories

1.
2.
3.
4.
5.
6.

Whole Family
Father
Mother
Kids
Grand Parents
Total

S.N
O

Categories

1.
2.
3.
4.
5.

Whole Family
Father
Mother
Kids
Grand Parents

S.N
O

Categories

1.
2.
3.
4.
5.
6.

Whole Family
Father
Mother
Kids
Grand Parents
Total

S.N
O

Categories

MEAT
Usage
96
8
2
2
1

80
6.67
1.67
1.67
0.83

NonUsage
24
112
118
118
119

20
93.33
98.33
98.33
99.17

CHICKEN
Usage
98
2
3
4
0

Usage
92
6
6
2
1

81.67
1.67
2.5
3.33
0

Nonusage
22
118
117
116
120

Sea Product
Nonusage
76.67
5
5
1.67
0.83

28
114
114
118
119

18.33
98.33
97.5
96.67
100

23.33
95
95
98.33
99.17

Cereals
Usage
113
5
3
0
0

NonUsage
94.17
4.17
2.5
0
0

7
115
117
120
120

Pulses
Usage

Nonusage

5.83
95.83
97.5
100
100

1.
2.
3.
4.
5.
6.

Whole Family
Father
Mother
Kids
Grand Parents
Total

S.N
O

Categories

1.
2.
3.

Whole Family
Father
Mother

4.
5.
6.

Kids
Grand Parents
Total

S.N
O

Categories

1.
2.
3.
4.
5.
6.

Whole Family
Father
Mother
Kids
Grand Parents
Total

S.N
O

Categories

1.
2.
3.
4.
5.
6.

Whole Family
Father
Mother
Kids
Grand Parents
Total

S.N
O

Categories

1.
2.
3.

Whole Family
Father
Mother

115
3
3
0
0

Usage
115
3
3
0
0

95.83
2.5
2.5
0
0

5
117
117
120
120

4.17
97.5
97.5
100
100

Grocery
Nonusage
95.83
5
2.5
117
2.5
117

4.17
97.5
97.5

0
0

120
120

100
100

NonUsage
12
114
118
113
117

10
95
98.33
94.17
97.5

Ready C/E
Nonusage
69.17
37
2.5
117
8.33
110
20.83
95
0
120

30.83
97.5
91.67
79.17
100

Chocolate
Nonusage
32.5
81
1.67
118
3.33
116

67.5
98.33
96.67

Fruits
Usage
108
6
2
7
3

Usage
83
3
10
25
0

Usage
39
2
4

90
5
1.67
5.83
2.5

4.
5.
6.

Kids
Grand Parents
Total

S.N
O

Categories

1.
2.
3.
4.
5.
6.

Whole Family
Father
Mother
Kids
Grand Parents
Total

79
0

41
120

34.17
100

NonUsage
55
117
117
64
120

45.83
97.5
97.5
53.33
100

Nonusage
62
116
117
60
120

51.67
96.67
97.5
50
100

Snacks
Usage
65
3
3
56
0

S.N Categories
O
1.
2.
3.
4.
5.
6.

65.83
0

54.17
2.5
2.5
46.67
0

I/D
Usage

Whole Family
Father
Mother
Kids
Grand Parents
Total

58
4
3
60
0

48.33
3.33
2.5
50
0

23. Do you prefer branded food items ?

S.N
o
1.

Branded

Not Branded
120

Total
120

24. Do you prefer branded food items ?

S.N
o
1.
2.
3.

Categories
Branded
Nonbranded
Total

Meat

Chicken
26
94

21.67
78.33

35
85

29.17
70.83

Sea
Product
18
102

120

100

120

1000

120

15
85
100

S.N
o
1.
2.
3.

Categories
Branded
Nonbranded
Total

S.N
o
1.

Branded

2.

Non-branded

3.

Total

S.N
o
1.
2.
3.

Categories

Categories
Branded
Non-branded
Total

Cereal
s
91
29

Pulses
75.83
24.17

94
26

120

100

120

78.33
21.67

Groce
ry
95
25

79.17
20.83

100

120

100

Frui
ts
38

Ready C/R
31.67

85

70.83

Chocol
ate
89

82

68.33

35

29.17

31

120

100

120

100

120

Snacks
77
43
120

79.1
7
25.8
3
100

Ice cream/Drinks
64.17
35.83
100

89
31
120

74.17
25.83
100