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Lee Davis
cmr@haas.berkeley.edu
Lee Davis
(IP)
20 70 Orbital Corporation
Orbital
2005 6
DRUID Jens Frslev Christensen
Jerome D. DavisMerete L. Drewsen
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NTP Inc. IP
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Robert Kearns 20 60
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Lilly 35
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Genentech
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See <www.orbeng.com.au>, accessed on October 15, 2007; Andre Morkel and Kelvin Willoughby, Orbital
Engine Corporation, teaching case, 1992. The company changed its name to Orbital Corporation in October
2004.
In addition to RISC chips, ARMs product offering currently includes processors, physical IP, cache and SoC
designs, application-specific standard products (ASSPs), and related software and development tools. Its
technology is used in digital applications ranging from wireless, networking, and consumer entertainment
solutions to imaging, automotive, security, and storage devices. See <www.arm.com>, accessed on October
15, 2007; Eleanor OKeeffe, ARM Holdings Plc., teaching case, INSEAD-EAC, Singapore, 2002.
RIM agreed to pay even though the U.S. Patent and Trademark Office, in a preliminary ruling, had found all
five of NTPs patents invalid. Nor did NTP provide e-mail service or compete with RIM.
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See Keith E. Maskus, Reforming U.S. Patent Policy: Getting the Incentives Right, Council on Foreign
Relations Report, CSR No. 19, November 2006, p. 5.
David J. Teece. Capturing Value from Knowledge Assets: The New Economy, Markets for Know-How,
and Intangible Assets, California Management Review, 40/3 (Spring 1998): 55-79.
Andrew B. Hargadon, Firms as Knowledge Brokers: Lessons in Pursuing Continuous Innovation,
California Management Review, 40/3 (Spring 1998): 209-227.
See, for example, Ulrich Lichtenthaler, The Drivers of Technology Licensing: An Industry
Comparison, California Management Review, 49/4 (Summer 2007): 67-89; Ashish Arora and Andrea
Fosfuri, Licensing the Market for Technology, Journal of Economic Behavior & Organization, 52/2
(October 2003): 277-295; Bernard Guilhon, Raja Attia, and Roland Rizoulieres, Markets for Technology
and Firms Strategies: The Case of the Semiconductor Industry, International Journal of Technology
Management, 27/2-3 (2004): 123-142; Tamara Nanayakkara, Negotiating Technology Licensing
Agreements, International Trade Forum, 4 (2002): 13. A wide variety of license arrangements may be
negotiated. Some licenses are restricted to particular markets, for example. Some contain provisions that
obligate the licensee to share information regarding any improvements made in the licensed technology,
often free of charge.
Hargadon, op. cit.
Ashish Arora, Andrea Fosfuri, and Alfonso Gambardella, Markets for Technology and Their
Implications for Corporate Strategy, Industrial and Corporate Change, 10/2 (June 2001): 419-451.
Joshua S. Gans and Scott Stern, The Product Market and the Market for Ideas: Commercialization
Strategies for Technology Entrepreneurs, Research Policy, 32/2 (February 2003): 333-350. It might be
noted that the concept market for ideas is not new; it was used over thirty years ago by Ronald H.
Coase, in The Economics of the First Amendment: The Market for Goods and the Market for Ideas,
American Economic Review, 64/2 (1974): 384-391. However, Coase was analyzing the economics of the
First Amendment of the U.S. constitution, not the tradability of ideas among firms.
The term invention factories was coined by Hargadon, op. cit.
See for example Arora, Fosfuri, and Gambardella, op. cit.; Oliver Williamson, The Economic Institutions
of Capitalism (New York, NY: The Free Press, 1985); Oliver Williamson, Comparative Economic
Organization: The Analysis of Discrete Structural Alternatives, Administrative Science Quarterly, 36/2
(June 1991): 269-296; Kwaku Atuahene-Gima, Inward Technology Licensing as an Alternative to
Internal R&D in New Product Development: A Conceptual Framework, The Journal of Product
Innovation Management, 9/2 (June 1992): 156-167; Toru Yoshikawa, Technology Development and
Acquisition Strategy, International Journal of Technology, 25/6-7 (2003): 666-674.
Lichtenthaler, op. cit.
Alvin K. Klevorick, Richard C. Levin, Richard R. Nelson, and Sidney G. Winter, On the Sources and
Significance of Inter-Industry Differences in Technological Opportunities, Research Policy, 24/2 (March
1995): 185-205.
Dorothy Leonard-Barton, Core Capabilities and Core Rigidities: A Paradox in Managing New Product
Development, Strategic Management Journal, 13/5 (Summer 1992): 111-125.
See, for example, Adam B. Jaffe and Josh Lerner, Innovation and its Discontents (Princeton, NJ:
Princeton University Press, 2004); Carlos A. Primo Braga, Trade-Related Intellectual Property Issues:
The Uruguay Round Agreement and Its Economic Implications, in Will Martin and L. Alan Winters, ed.
The Uruguay Round and the Developing Economies, World Bank Discussion Papers, Washington,
D.C., 1995, pp. 381-411.
See, for example, Peter C. Grindley and David J. Teece, Managing Intellectual Capital: Licensing and
Cross-Licensing in Semiconductors and Electronics, California Management Review, 39/2 (Winter
1997): 8-41; Kevin G. Rivette and David Kline, Rembrandts in the Attic: Unlocking the Hidden Value of
Patents (Boston, MA: Harvard University Press, 2000).
Farok Contractor, International Technology Licensing: Compensation, Costs, and Negotiation (Lexington,
MA: Lexington Books, 1981); Richard Caves, H. Crookel, and J.P. Killing, The Imperfect Market for
Technology Licensing, Oxford Bulletin of Economics and Statistics, 45/3 (1983): 249-267.
David J. Teece, Profiting from Technological Innovation: Implications for Integration, Collaboration,
Licensing and Public Policy, Research Policy, 15/6 (1986): 285-305.
John Hagedoorn, Sharing Intellectual Property RightsAn Exploratory Study of Joint Patenting
Amongst Companies, Industrial and Corporate Change, 12/5 (October 2003): 1035-1050;
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Holger Kollmer and Michael Dowling, Licensing as a Commercialization Strategy for New
Technology-Based Firms, Research Policy, 33/8 (2004): 1141-1151; Klevorick et al., op. cit. Teece
himself, in his 1998 contribution [op. cit.], argues that when firms compete in markets for know-how,
there can be advantages to R&D collaborations (though he emphasizes that idea tradability is still
difficult).
20. See for example, Ashish Arora, Licensing Tacit Knowledge: Intellectual Property Rights and the Market
of Know-How, Economics of Innovation and New Technology, 4 (1995): 41-79; Jay Pil Choi,
Technology Transfer with Moral Hazard, International Journal of Industrial Organization, 19/1-2
(January 2000): 241-267; Bruce A. Larson and Margot Anderson, Technology Transfer, Licensing
Contracts, and Incentives for Further Innovation, American Journal of Agricultural Economics, 76/3
(August 1994): 547-556; Ines Macho-Stadler, Xavier Martinez-Giralt, and David Perez-Castrillo, The
Role of Information in Licensing Contract Design, Research Policy, 25 (1996): 43-57.
21. Arora, Fosfuri, and Gambardella, op. cit.
22. Ashish Arora and Robert P. Merges, Specialized Supply Firms, Property Rights and Firm Boundaries,
Industrial and Corporate Change, 13/3 (2004): 451-475.
23. Gary P. Pisano, The R&D Boundaries of the Firm: An Empirical Analysis, Administrative Science
Quarterly, 35/1 (March 1990): 153-176. This conundrum was first explored by Kenneth
A. Arrow, Economic Welfare and the Allocation of Resources for Invention, in Universities-National
Bureau of Economic Research, The Rate and Direction of Inventive Activity: Economic and Social
Factors, Conference No. 13 (Princeton, NJ: Princeton University Press 1962).
24. Gans and Stern, op. cit. While Kearns is often seen as the victim here, he in fact could have done much
more to position himself more favorably in relation to Ford and the other automakers, saving himself
(and everyone else) the stress of decades of lawsuits. See Jerome Davis and Lee Davis, The Mad Max
Puzzle: Positioning and the Lone Inventor, in Lars Fuglsang, ed., Innovation and the Creative Process
(London: Edward Elgar, 2007).
25. Teece (1998), op. cit.
26. Wesley M. Cohen and Daniel A. Levinthal, Innovation and Learning: The Two Faces of R&D,
Economic Journal, 99/397 (1989): 569-596. Information may also be sticky, to the degree that it is
costly to transfer from one place to another. See Eric Von Hippel, Sticky Information and the Locus of
Problem Solving: Implications for Innovation, Management Science, 40/4 (April 1994): 429-439.
27. Klaus Kultti and Thomas Takalo, T. Hold-Ups and Asymmetric Information in a Technology Transfer:
The Micronas Case, Journal of Technology Transfer, 27/3 (June 2002): 233-243.
28. Thursby has analyzed the risk that a licensee might shelve an invention by a university researcher, and
what contractual solutions exist. This logic can readily be extended to IP firms. See Marie Thursby,
Shirking, Sharing Risk, and Shelving: The Role of University License Contracts, Paper presented to the
Summer Conference of the Danish Research Unit for Industrial Dynamics, Copenhagen, June 27-29,
2005. Available via the DRUID homepage, <www.druid.dk>.
29. See Williamson (1985) and (1991), op. cit.
30. The automakers had to pay 30-40 Australian dollars per engine, as opposed to the industry rate of about 1
Australian dollar. See Morkel and Willoughby, op. cit. For recent developments, see
<www.orbeng.com.au>, accessed on October 15, 2007.
31. OKeeffe, op. cit.; Maija Palmer, Arm Bolstered by Royalty Revenues, Financial Times, April 20,
2006, p. 21; <www.arm.com>, accessed on October 15, 2007.
32. J. Stanley Metcalfe and Michael Gibbons, Technology, Variety, and Organization: A Systematic
Perspective on the Competitive Process, in R.S. Rosenbloom and R.A. Burgelman, Research on
Technological Innovation, Management, and Policy (London: 1989), pp. 153-173; Nathan Rosenberg,
Why Technology Forecasts often Fail, The Futurist, 29/4 (July/August 1995): 16-21.
33. Grindley and Teece, op. cit.; James E. Bessen, Holdup and Licensing of Cumulative Innovations with
Private Information, Economics Letters, 82/3 (March 2004): 321-326.
34. Kirk Monteverde and David J. Teece, Appropriable Rents and Quasi-Vertical Integration, Journal of
Law and Economics, 25/2 (October 1982): 321-328. This was demonstrated empirically by Klein et al. in
their analysis of General Motors decision to buy out Fisher Body in the 1920s. Benjamin Klein, Robert
G. Crawford, and Armen A. Alchian, Vertical Integration, Appropriable Rents, and the Competitive
Contracting Process, Journal of Law and Economics, 21/2 (October 1978): 297-326.
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36.
37.
38.
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40.
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54. MAV also made an agreement with Scaled Composites, which had been central to the development of the craft,
to utilize the technology to build new spaceships to carry passengers into space. One small step for space
tourism . . . , The Economist, December 18, 2004, pp. 141-142, <www.scaled.com>, accessed on October 15,
2007.
55. See <ultra-scan.com>, accessed on October 15, 2007.
56. These details are based on press releases from the companies concerned. For further information, see
<www.neurosearch.com>, accessed on October 15, 2007.
57. Arora, Fosfuri, and Gambardella, op. cit.; <www.cdtltd.co.uk>, accessed on October 15, 2007.
58. CombiMatrix and Benitec Enter Cross-Licensing and Collaboration Agreement, Nanotechwire, February 22,
2005, available at <http://nanotechwire.com/news.asp?nid=1655>, accessed on October 8, 2007. See also
<www.benitec.com.au/> and <www.combimatrix.com/>.
59. Arora, Fosfuri and Gambardella, op. cit.; <www.qualcomm.com>, accessed on October 17, 2007.
60. See Nancy Gohring, Qualcomm Files Patent Infringement Suit Against Nokia, IDG News Service,
November 7, 2005, available at <www.infoworld.com/article/05/11/07>, accessed on October 17, 2007; Mark
Halper, Nokia vs. Qualcomm, Fortune, December 25, 2006, pp. 23-24; Nokia Hits Back at Qualcomm in
Patent Row, Computer Business Review, May 25, 2007, available at <www.cbronline.com/article_news>,
accessed on October 17, 1007; Telecoms: Industry Update, Datamonitor, 6/10 (October 2007): 217-218.
61. Arik Hesseldahl, NTP: A Taste of Its Own Medicine, Business Week Online, November 8, 2006, p. 29.
Subsequently, the U.S. Patent and Trademark Office has rejected all five patents that formed the basis of
NTPs case against RIM. NTP is appealing the ruling.
62. See Clayton M. Christensen, The Innovators Dilemma (Cambridge, MA: Harvard Business School Press,
1997).
63. Alternately, they may make their own acquisitions. In November 2006, for example, Qualcomm bought
nPhase LLC, which provides machine-to-machine solutions, helping to reinforce Qualcomms position in this
market. <www.qualcomm.com/press/index.html>, accessed on October 15, 2007.
64. There are also indications that patent trolls are facing a more precarious existence. While RIM felt compelled
to settle, another would-be troll, MercExchange, was less successful in its suit against eBay. In 2006, the U.S.
Supreme Court reversed a lower courts ruling supporting MercExchange and tightened the standards for
granting injunctions made at the behest of patent trolls. William R. Overend, Patent Injunctions after eBay:
The Bidding is Open on Who Really Benefits, The Corporate Counselor 21/3 (August 2006): 1-2, 7-8.
65. Merck & Co., Inc. and Crucell Sign Cross-Licensing Agreement on Vaccine Production and Technology,
Marketwire, December 27, 2006. Available at <www.genengnews.com/news/bnitem.aspx?name=10841302>,
accessed October 8, 2007.
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