SouLh lndla eople prefer LradlLlonal [ewellery le 22k gold So

1anlshq came up wlLh producL range llke ClamCold wlLh kundan and
olkl deslgns
lor segmenLs where people llke more of a Lrendy [ewellery havlng a
nlce mlx of dlamond plaLlnum eLc ranges llke Aleya Arla were
lnLroduced
8anges llke ConversaLlon Cne 8lush CelesLe are almed aL young
women Lhese offers llghL [ewellery ranglng from ear rlng Lo sollLalres
1argeLlng
Jeddlng collecLlon and weddlng
dlamond ranges were lnLroduced Lo
capLure Lhe occaslon such as marrlages
when gold ls boughL
CollecLlons llke Zoya 1a[ and Moham
were broughL ouL Lo aLLracL Lhe
premlum segmenL buyers who can pay
more for a premlum luxury producL
1argeLlng (ConLlnued)