A Diagnosis of the Declining Teletalk Users of Bangladesh from 2009 to 2010

Prepared For: Mr. Md. Tarikul Islam Lecturer and Course Teacher, Introduction to Statistics (FNB 204)

Prepared By: Nazia Ahmed (ID: 1254) Nawsheen Huq (ID: 1256) Abu Naim Mohammad Solaiman (ID: 1270) Md. Abdul Ali (ID: 1279) Md. Sajadul Islam (ID: 1799) 1st Batch, BBA Program

Department of Finance & Banking Jahangirnagar University, Savar, Dhaka -1342

December 09, 2010

Methodology
The research is normative and descriptive in nature. It seeks to identify the underlying reason(s) behind the recent plunge of Teletalk users in the Bangladesh telecommunication market and provides plausible solutions for the company to recover from this situation. For the research purpose both primary and secondary data have been used. Collection of primary data helped to get a picture of the consumers demand and expectation of the types and quality of services from the mobile operators. Primary data comes from four sources: Buyers of new mobile connection: Buyers of new mobile connection of major cities of the six districts were interviewed through questionnaire (attached in the appendix section) and personal communication with a combination of area sampling and nonprobability convenience sampling. Callers to the Teletalk helpline: People communicating with Teletalk via phone were interviewed. Visitors to the Teletalk customer care outlet: People visiting the Teletalk customer care outlets were also personally interviewed. Participants of Teletalks internet survey: Participants of Teletalks year round market survey in its official site and facebook were also an important source of primary data. In total, primary data was collected from 5000 respondents. Secondary data regarding quarterly sales condition of Teletalks services, concentration of Teletalk users in Bangladesh etc. have been collected from financial and analytical reports of various departments of Teletalk. All the gathered data has been analyzed using statistical technique with a view to understand the demand of the consumers, position of Teletalk in the telecommunication market, image of Teletalk to the consumers, performance of Teletalk compared to the other mobile operators etc. All the analysis of data and findings from it were systematically presented through tables, graphs, charts etc.

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