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  • Questionnaire

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    Arunima Das
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    Do you think companies investing huge money, for using celebrities help them in increasing their total revenue? Yes No Can't say 6. Does the celebrity helps in increasing the market share of the company's brand? Usually true Usually not can't say 7. On a personal note what kind of celebrity does you like the most? Cricketer Politician Film star Famous personalities 10. How do you rate the following celebrities as a brand endorser? Excellent Average Poor Can't ratec). Priyanka Chopra for spice mobile. Excellent Average

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    Do you think companies investing huge money, for using celebrities help them in increasing their total revenue? Yes No Can't say 6. Does the celebrity helps in increasing the market share of the company's brand? Usually true Usually not can't say 7. On a personal note what kind of celebrity does you like the most? Cricketer Politician Film star Famous personalities 10. How do you rate the following celebrities as a brand endorser? Excellent Average Poor Can't ratec). Priyanka Chopra for spice mobile. Excellent Average

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    3 views8 pages

    Questionnaire

    Uploaded by

    Arunima Das
    Do you think companies investing huge money, for using celebrities help them in increasing their total revenue? Yes No Can't say 6. Does the celebrity helps in increasing the market share of the company's brand? Usually true Usually not can't say 7. On a personal note what kind of celebrity does you like the most? Cricketer Politician Film star Famous personalities 10. How do you rate the following celebrities as a brand endorser? Excellent Average Poor Can't ratec). Priyanka Chopra for spice mobile. Excellent Average

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Questionnaire 1. Do you own a cell phone?YesNo 2. How do you purchase a cell phone?On your own- With others3.

    If you wish to change your cell phone then what will be the motivating factor for that? Fewer prices Various discounts and offers Latest trends Celebrity endorsing the product. 4. What is the purpose behind buying the following product a) Motor vehicle? Luxury Self Esteem Brand Name Celebrity b) Clothing Status Cost Brand Name Celebrity c) Food Products Quality Brand Name Celebrity Food Products Quality Brand Name

    Celebrity Attractive Package 5. Do you think companies investing huge money, for using celebrities help them in increasing their total revenue? Yes No Cant say 6. Does the celebrity helps in increasing the market share of the companys brand? Usually true Usually not Cant say
    7. Do you think, a presence of celebrity like Shahrukh Khan and Hrithik Roshan in anadvertisement encourages you to buy a cell phone?

    Yes No Cant say


    8.What do you think, do the celebrity themselves uses the product they themselves

    endorse? Yes No Cant say 9. On a personal note what kind of celebrity does you like the most? Cricketer Politician Film star Famous personalities.

    10. How do you rate the following celebrities as a brand endorser:a). Shahrukh Khan for Nokia. Excellent Average Poor Cant rate b). Hrithik Roshan for Sony Ericsson. Excellent Average Poor Cant ratec). Priyanka Chopra for spice mobile. Excellent Average Poor Cant rate 11. What is the most important for you? Price of the cell phone. Quality of the cell phone. Value for money Celebrity endorsement

    12. Do you think celebrity endorsement is an important thing in brand promotion?

    Yes No Cant say 13. Do you think celebrity endorsement is really effective in reaching its goal? Yes No Cant say 14. According to you, what can be the reason for the companies to choose celebrities for promoting their products? No new ideas Easy recognition of product To increase sales and profit 4.To follow competition SECTION B 1. Name: _________________(optional) 2. Incom: 3. Gender: Male Female 4. Age: 13-19 20-30 30-40 40-50 50and Above 5. Occupation: Service Business Housewife Student Others (Please Specify) _________

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