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25 November - 02 December 2011

ADVERTORIAL

SA JEWISH REPORT

19

Existing business category winners : Amanda Rabinowitz (Jelly Bean Events), Donald Mghonyama, Jake Willis, Jarred Myers and Errol Freeman(Luluway Job Centre)

Dr Avron Urison (ORT JET senior consultant) and Robert Brozin (Founder Nandos)

Winning Jewish entrepreneurs shine in the limelight


The definition of a business plan is a formal statement of a set of business goals, the reasons why they are believed to be attainable, and the plan for reaching those goals.
NICCI RAZ THE BUSINESS plan is a vital first step in making your great idea a reality. Stimulating new business development is such an important aspect of the financial stability and growth of not only our community, but for the broader South African community, says ORT JET CEO, Paul Bacher It is with this thought in mind that ORT JET and Project Natan conceptualised and launched the first Jewish business plan competition two years ago. The idea behind the competition is to help those who have great business ideas put their plans into action with prizes that offer a solid springboard to make their idea a reality. The first competition launched in 2010, saw over 25 successful applications, all viable business ideas that lacked the necessary resources to get going. A year later the four winners have grown leaps and bounds with the support of their allocated mentors and the use of their prizes. When the time came to launch the 2011 campaign, it was decided that a second category should be added in order to accommodate existing businesses still considered new (less than 18 months in operation). The response was amazing and the 10 finalists were chosen in October by a panel of judges that saw each business presentation and spent time discussing the merits of each business case . With Nandos being the headline sponsor, the marketing material was cleverly structured around the theme of passion. As most entrepreneurs concur, without the passion to make your idea a reality, it is very difficult to get through the hurdles along the way. This message was reinforced in the interview with Robbie Brozin, founder of Nandos, on the eve of the prize-giving. The winners were announced at a special prize-giving event hosted by the JSE and sponsored by Nandos on November 1. The evening was a huge success with over 200 business people arriving to a delicious spread of Kosher Nandos food and an interesting interview with Brozin. The winner of the start-up category was The Ice Coffee company. Owners Michael Wingrin and Ryan Hollander plan to bring the concept of ice coffee on tap to South Africa. Runner-up was Anita Kramer Geoffreys company called Handy Man Assist, bringing well-priced, convenient handyman services to the market . Existing business winner Errol Freeman of Luluway Job Centres, will be expanding his internet cafes to include an onsite recruitment service and job portal. The runner-up in this category, is a school teacher from Cape Town , Amanda Rabinowitz, who has created her company, Jelly Bean Even, around a combination of education and entertainment that will delight and stimulate children of all ages . Those who attended had the opportunity to mingle and network after the prize-giving. ORT JET and Project Natan plan to run this competition annually as a way of stoking the flames of the entrepreneurial spirit that exists within our community.

ORT JET TEAM: Cindy Silberg(Operations manager),Robyn Smookler(Womens Empowerment),Paul Bacher (CEO),Dina Cramer (Mentors),Nicci Raz(Marketing and Fundraising),Tracy Rosin (client liaison manager) 2011 JUDGING PANEL Top Row: Rowan Swartz (ORT JET trustee), Joel Kesler (Director Anooraq Resources), Daniel Roy (Chairman Project Natan). Front Row: Paul Bacher (CEO), Eldon Beinart (CEO Main Street Holdings), Daphna Horowitz (Director Peac Solutions).

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