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SuHlTTF0 T0
SuHlTTF0 Y
Saud Ahmad Uttam Golder
Lecturer, Help 99
Department of Finance Un bebalf of Croup
)agannatb University, Dbaka
st
Year,
st
Semester

B.B.A {Finance]
)agannatb University,
Dbaka



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#0uP t0 -10
Mome of The 0roup Members
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o Oiiun Godci io-2ii
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Letter of Transmittal
Finance Department
Jagannath University,Dhaka
29
th
December 2010
Saud Ahmad,
Jagannath University
Dhaka
Sub: Submission oI Assignment
Dear Sir,
Here is the report on 'New Product oI Anik Magic Battery(AMB) prepared based research. we have
tried our best eIIort to gather all necessary inIormation to the concentrated part oI the report
to enrich it. We believe that with our limited knowledge this report provides a core concept
about consumer perception on gym services.
We tried our level best to put meticulous eIIort Ior preparing the report. Any shortcomings or Ilaws may arise
as we are very novice in this aspect. We will wholeheartedly welcome any clariIication and suggestion about
any view and conception disseminated in our report.

Yours IaithIully
Md. Jahid Hassan
(On behalI oI group 10)
4
th
Batch
Department oI Finance









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Acknowledgement
First oI all we would like to be grateIul to Allah and my parents and pay my deepest respect to Mr.
Saud Ahmed, lecturer, Department oI Finance, Jagannath University , Dhaka due to her generous and
Iriendly guidance. The Iaculty oI Business Studies helps us to get the opportunity to understand some
minute issues as well as those issues which we have Iailed to understand. We also would like to
thanks those people Ior giving us enormous help that can`t be mentioned in this short extent.

. Executive summary

Anik Nagic Batteiy (ANB) which is the new piouuct of Anik Telecom is the hypothetical stait up. It
is a uevice by which mobile phone to be iechaigeu simply by talking into each othei. The technology
tuins sounu into electiicity allowing a mobile to be poweieu up while a conveisation is in piogiess
anu the gieatei the volume the gieatei the chaige. The technology coulu also be useu to powei up
peisonal music playeis, iaising the possibility of chaiging an Ipou by singing alone to youi favoiite
songs. The sounu that always exists in oui eveiyuay life anu enviionment has been oveilookeu as a
seivice which motivates us to iealize powei geneiation by tuining sounu eneigy foi speech, music,
oi noise into electiical powei. A sounu absoibing pau on top vibiates when sounu waves hit it,
causing the tiny zinc oxiue wiie to compiess anu ielease. This geneiates electiical cuiient that can
then be useu to chaige a batteiy. It will be helpful foi the tiibal anu costal aieas people wheie theie
is no electiicity. It will cieate the chance to giow up mobile useis. It coulu also help soluieis to caiiy
on batteiies. Bowevei it plans to entei the uomestic maiket with its piocuiement base, piouuction
piocess anu quality of piouucts anu some iateu enough financial iesouices.








Table of Contents

AME Page no
TIv SNNARY

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Cbapter-

Introduction
Rational of the stuuy
0bjectives of the iepoit
Scope of the stuuy
Nethouology of the stuuy
Limitations of the stuuy
Cbapter

ompany 0veiview

Piouuct anu seivices 8

Cbapter
Naiketing Plan
9

Sales Foiecast
Bieak ven Point
Cbapter SW0T Analysis
Naiketing Nix

Marketing Communication 14


Conclusion 15


Bibliogiaphy

15






Introduction
Now a day in the competitive world practical experience is must. It is possible to gather theoretical knowledge
by passing through book but it is insuIIicient to acquire practical experience.
In order to complete the BBA program we have to complete a course called principles oI Marketing. In
completing the course our course instructor gives us an assignment on New Product
By preparing the report we will be able to gather knowledge about the diIIerent types oI Product

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#ationale oI the Study
As oui couise teachei has given to piepaie this assignment, we have tiieu oui level best
to piepaie it.
To know about how to make a new plan foi a new piouuct.
To know the piefeience foi the goous of the customei.
To compaie the new piouuct with the existing piouuct.
To inciease oui piofessionalism in job sectoi.
Objective oI the #eport
Primary Objectives
W have uone this ieaches because oui couise teacheis gave this topic as oui assignment. The piimaiy
objective of this iepoit is that. As he ueciueu us to make this assignment, we have tiieu oui best to make
it ielevant. We have tiieu oui best to piepaie this assignment peifectly anu coiiectly. If oui couise
teachei satisfieu, oui piimaiy objective will be successful.
Secondary Objective
Analyzing how to stait new piouuct
At the same time gatheiing the piactical expeiiences.
Piesent situation about the maiket
To know the piouuct stiategies that the oiganization allows to apply
To analysis quality of the piouuct
athei piactical knowleuge about New Piouuct.
To achieve a steady increase in the market position by market penetration pricing. To win a
large market share.
The objectives of this assignment aie to know how to stait a new
piouuct anu how to captuie the maiket shaies.
The implication of
ps of maiketing.
We also leaineu about SWAT analysis of new
piouuct.
To maintain positive & strong growth.

Scope oI the Study

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Theie was huge scope to woik in the aiena of the iepoit. onsiueiing the ueau line, the scope
anu exposuie of the papei has been wiue-ianging. The stuuy, "Naiketing a new piouuct" has
coveieu oveiall pioceuuies of launching a new piouuct. By piepaiing this iepoit it becomes
moie unueistanuable about the ieal conuition of the coipoiate situation of oui countiy.

Methodology
Methodology is the process or purpose oI collecting data and inIormation, which are required in
connecting with Iindings tools Ior best possible outcome.
There are various approaches to collect data Ior the report. But we should careIully select the way according
to nature oI the report. We have designed the study careIully planned to yield result that are objective as
possible. The main lookout the report is to discover consumer behavior toward Anik`s new product. In this
section, we would like to emphasis on survey process that we have conduct while we were preparing the
report. This process consists oI the Iollowing steps.
Limitations
We have tiieu oui best to piepaie this iepoit peifectly. But we aie not completely satisfieu. We
have faceu many pioblems. These pioblems have given us a lot of pain. 0ui time was veiy
much limiteu. If gave us some extia time, the iepoit might bettei.
Some pioblems limitations weie yet piesent theie:
Lack of xpeiience: The woik of collecting the infoimation iequiies much expeiience. But wehau
no auequate iuea, knowleuge, anu pievious expeiience about the iepoit. Theiefoie it is veiy
noimal that eiioi comes into existence in the iepoit.

Time limitation: The time limitation is one of the limitations of this iepoit. We have toomplete
this iepoit within veiy shoit time.

Lack of facilities pioviueu by the management: At the time of uata collection we have faceu
Seveial pioblems uue to lack of facilities by the management.

Lack of inteiest: At the time of uata collection it has been obseiveu that most of the paiticipants of
the inteiview uiu not pay attention in answeiing the question.

Lack of infoimation: The ompany is woilu ienowneu company. But oui iepoit was only in
Bhaka biaseu. So, the iepoit lacks inIormation.









,5ter two


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Company overview



Anik Telecom Supplys our products to the Government & Non Government Organization Like Bangladesh
Government Organization, Bangladesh Telegraph & Telephone Board, Police, Army, Navy, Cellular
Operators, nstallation Companies & NGO's.
Our Clients are very much Happy to work with us because we have Dedicated Office Staff who provide our
Customers a very good service.
ompany Piofile


Company ame: Anik Telecom
CountryJTerritory: Banglauesh
Business Type: 0theis
Registration Date: (YeaiNonthBate)
Buyer J Seller in EC: Both
Keyword
Nobile Phone Accessoiies, Telecommunication, neigy Savings Lamp,
Batteiyt, haigei



Our Head Office Situated in Maghbazar & Branch Office are in
Dhaka-Estern Plaza
Chittagong- Anik Telecom
Khulna Anik Telecom

of Our own People operate those Office & we have resellers our products all over the Country.
We have Work Shop/Service center of our Own.
The Main Workshop is in Maghbazar & Have Branches on our Branch Offices.
We have Factory where we manufacture the YAG Antenna & Have a Huge Capacity of warehouse in uin
Maghbazar.


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Products and services
Adapter
Battery
Charger
Cover
Antenna
Travel Charger
Travel TransIormer









Chapter three: New Product



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Marketing Plan oI Anik Magic Battery (AMB)
Introduction:

Anik Telecom is a new and starting up company which Iorms on 4 April in 2010 in Dhaka. Its objectives are to
provide world class telecommunications tools.This company is preparing to launchAnik magic battery (AMB)
which is quite new andgood product Ior all types oI mobile. Using this battery people will Ieel comIortable. People
spend thousands oI money Ior buying diIIerent brands battery to make their mobile saIe and maximum use oI it. As
thing get better with time, people will move on Irom the good Battery.


,rket Segment,tions:

2.1Geographic:

Anik Magic Battery has no speciIic geographic target area inBangladesh but we preIer both urban area and rural
area. Itwould be very suitable according to our weather condition andclimate. People can use this Magic Battery in
all area oI our country
.
2.2 Demographic:


People oI all classes oI people may use it. Meal, Iemale and young people can be able to use it People who are
educated are major concerning customer. People who are involved in earning and lead a prosperous liIe also our
concerning customer.

2.3Behavior Factor:

Young people will preIer our product most. This battery is also stylist. Old as well as matured people will also like
it because it is durable.
2.4 Psychographic:AIter all we divided the market into group based on customer knowledge,
attitude, use or response to a product.


Anik Nagic Batteiy is a new anu uncommon piouuct anu its segmentation isuiffeient to othei oiuinaiy
mobile batteiy. Its segmentation bases on-
enuei (men & women)
Social class (ppei, miuule anu lowei)
Bensity (uiban aiea anu city aiea)
Attituue towaiu piouuct (positive, auaptable with new things.) anu geneiation
(young)
0ui maiket segment is quite measuiable because oui main taiget customei is - ageu people anu its
appioximate size is .% of total population. In oiuei to actionable oui maiketing piogiam oui maiket
segment will help us. We can intiouuce uiffeient maiketing stiategy anu piomotional
stiategy accoiuing to men anu women choice, piefeience anu neeus.
So oui maiket segment is measuiable, accessible, actionable, anu uiffeientiable.
,rket Aeeds:


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People usually need mobile battery. Almost all people in our country use mobile phon. People are very much
habituated to use it. So mobile battery is must.

Market opportun|t|es and |ssues
Assumlng [usL abouL 40 mllllon of moblle users whlch ls 23 of LoLal populaLlon of 8angladesh Lhe
markeL poLenLlal comes Lo abouL 1 mllllon per year More over Lhe Lle up wlLh large auLhorlzed
dealer and exploraLlon of 3 lack sLrong armed forces Lrlbal and cosLal areas offers Lremendous
opporLunlLy for growLh 1he key success facLor ln Lhe lnsLlLuLlonal markeL ls Lhe provlslon of quallLy
producLs ln deslre quanLlLles and aL reasonable prlces Access Lo quallLy raw maLerlal aL low cosL
whlch ls remuneraLlve Lo Lhe producer ls anoLher requlremenL for success ln Lhls markeL


Cb[ect|ves lL ls also an lmporLanL maLLer Lo seL up ob[ecLlves of a new producL Lo susLaln ln Lhe
markeL ln a long run

A Achleve sales of 300 730 and 1000 ln Lhe flrsL second and Lhlrd year respecLlvely (8efer 1able
A1)
Sa|es forecast
1able A1
?ear Sales (unlL) 1aka (mllllon)
2011 300 130
2012 730 223
2013 1000 300

Assumpt|on

1he planL wlll run LhroughouL Lhe year aL 70 of Lhe capaclLy for Lhe flrsL year and 80
capaclLy for Lhe second year and 100 capaclLy for Lhe Lhlrd year

1he reallzed prlces wlll be Laka 10 00000 unlL for Lhe flrsL Lwo years and Laka 13 00000
unlL for Lhe Lhlrd year

Achleves breakeven sales 1333 unlLs ln Lhe flrsL four monLhs of operaLlon (8efer 1able 82)


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reakeven ana|ys|s

1able 82
SL arLlcular 1aka
1 8evenue/unlL 1000000
2 varlable cosL/unlL 400000
3 ConLrlbuLlon ( 12 ) 600000
4 llxed cosL 8000000
3 8reak even volume (4/3 ) 1333 unlL
8reak even sales would be aL abouL 1333 of Lhe capaclLy

Achleve on lnLernal raLe of reLurn ls abouL 20

Achleve on average raLe of growLh ln sales of abouL 23 per year

Achleve Lhe lmage of Lhe mosL preferred suppller ln Lhe mlnds of Lhe lnsLlLuLlonal buyer by
dellverlng superlor value Lhrough quallLy prlde and rellablllLy

MarkeL sLraLegy
CusLomer focus wlLh operaLlonal efflclency and cusLomer lnLlmacy
1argeL markeL
AM8's LargeL cusLomers are ordlnary moblle users Lrlbal and cosLal areas users 8emoLe areas
people and armed forces
8 oslLlonlng
AM8 wlll poslLlon lLself as a value for money brand one LhaL ls easy for charge reduclng Lenslon Lo
charge no need Lo elecLrlclLy eLc lLs appeal wlll be #@ALk UNLIMI@ WI@CU@ AkGING
@NSICN"

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CHAPTER 4


SWO1 ,n,sis

SWC1 sLands for sLrengLh weakness opporLunlLy and LhreaLs
. Strengtb
ombination of uiffeient featuies
asy to use
Pioviue comfoit.
Suitable Ior almost all types oI mobile phone
We ensure product diIIerentiation.
1.2 Weakness
Piouuction cost anu piice woulu be highei.
No bianu awaieness of the new piouuct as a set up company.

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Lack of uepth inuustiy expeiience anu insight.
1.3 Opportunity
lL wlll en[oy less compeLlLlve because Lhls klnd of producL ls noL yeL come ln Lhe markeL 1haL's why
lL wlll be avallable Lo earn more money Lhan oLher exlsLlng producL of Lhls company
1.4 ThreatslL wlll en[oy less compeLlLlve because Lhls klnd of producL ls noL yeL come ln Lhe
markeL 1haL's why lL wlll be avallable Lo earn more money Lhan oLher exlsLlng producL of Lhls
company


Market|ng M|x

roducL
1he baLLery Lurns sound lnLo elecLrlclLy allowlng moblle Lo be powered up whlle a
conversaLlon ls ln process and Lhe greaLer Lhe volume Lhe greaLer Lhe charge 1hls moLlvaLed Lhe
cusLomer Lo reallze power generaLlon by Lurnlng sound energy from speech nolse or muslc lnLo
elecLrlcal power

rlce
lL wlll offer value for money beglnnlng wlLh an average reallzaLlon of Laka 300 u A
dlscounL of 10 wlll be offered on Lhe lnvolce prlce for volumes exceedlng 1000 unlL monLh 1he
dlsLrlbuLor or reLaller wlll declde Lhe maxlmum reLall prlce Lo be prlnLed on Lhe unlL

lace
lnlLlally AM8 wlll supply Lo lnsLlLuLlonal markeLs dlrecLly ln Lhe second year of operaLlon Lhe
producL wlll be launched under Anlk" brand ln few ma[or Lown of SylheL ChlLLogong 8a[shahl
khulna 8arlshal and 8angpur aL selecL ouLleLs Lhrough auLhorlzed dealer


romoLlon
1he baslc promoLlonal rouLe wlll be polnL of purchase maLerlal alLercaLlve danglers laced
near check ouL counLer and sample Lrall 1hls wlll be done only for Lhe branded producLs lor Lhe
lnsLlLuLlonal markeLs Lhe ma[or LrusL wlll be efflclenL supply dealer managemenL weekly vlslL Lo
headquarLer and ma[or ouLleLs by senlor personnel ConLlnues feedback and mulLlple conLacLs wlLh
dlsLrlbuLor

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Add is given on:
#TV
NTV
ATN
BTV
Desh TV
BanglaVision
#adio
Newspaper, Magazine
Promotes through banners, placards and Iestoons.
Naiketing communication: By integiating all messages in all meuia,
we will ieinfoice the bianu name, anu the main points of piouuct,
especially oui exclusive featuie.
Murketlng communlcutlon
We will take some piomotional activities- fiist of all we will give aus on Tv channels; it is the most
inteiesting iecieational meuia of oui countiy. We will holu uiamatic auveitisement on vaiious satellite
channels like
NTv, RTv, Tv, BTv, ATN, etc. make attiaction to the people. We will sponsoi populai uiama, cinema to
make awaieness of the consumei. Seconuly we will auu the vaiious populai uaily newspapeis like
"PR0TB0N AL0""}ANTAR" "TB BAILY STAR" etc.Because most of euucateu anu uiban people ieau this
news papeis. Thiiuly we woulu like to choice FN iauio, which is giowing populai iecieational meuia in oui
countiy.In the small peiiou of time theie comes some iauio channel like "RABI0 T0BAY" "AB RABI0"
RABI0 F00RTI" etc. We will holu jingle types of auveitisement in the iauio channels. Young geneiation is the
most vital customei of oui piouuct anu the heai FN iauio in theii leisuie time. We will also auu in peiiouical
like uiffeient types of magazines. We willsponsoi uiffeient events anu give wall anu bill boaiu auveitisement
inthe impoitant places to uiaw attention of the people. As a opinion leauei we will use some ieputeu playei
anu a iefeience gioup we can use oui Banglauesh ciicket team. Finally we will holu customei uiiven
campaign in most of towns. Such as
Bistiibution of samples
Biscount of coupons to customeis in the ietail stoies
Piize thiough iaffle uiaws
Fiee tiials of new customeis
Biscount coupon will seive as maiketing stiategy to uevelop similai loyalty scheme in oiuei to inuentify anu
stimulate bianu awaieness.In the Banglauesh maiket.

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8evlew and ConLrol

AM8 wlll have slmple declslon frlendly weekly monLhly quarLerly half yearly and yearly reporL
focuslng on

8evenue and unlL sales
xpenses
CusLomer feedback
MarkeL log (self and compeLlLlve ma[or acLlvlLles)

Conclusion
As Anik Magic Battery is a new product in our country, so it has some lacking such as no popular
brand name, people are not accustomed with such kind oI product etc. but we hope we can easily
overcome these lacking in our nearest Iuture by providing better quality and creating strong brand
loyalty among the customer. We believe that our people will preIer the Anik Magic Battery then
traditional Mobile Battery aIter comparing the product beneIits. HopeIully in near
Iuture our people will get rid oI that old Mobile Battery and get yourselI Anki Magic Battery.


Bibliograpby
Biffeient web auuiess...
Piinciples of maiketing - Philip kotlei & aiy Aimstiong..

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