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S SAMAR AMARR RUS US

The uin Hub
A AGENDA GENDA
Promotion Campaigns
Execution
StaII Ior Promotion
Targeted market
!!ROMOTION ROMOTION C CAM!AIGNS AM!AIGNS
illboards at diIIerent main sites in Karachi
Advertising with brand ambassador on TV channels
Promotional Stalls (3 person Ior each stall including 2
boys and 1 girl)
Costumes oI product Logo and wearing model oI product
Posters and racks at diIIerent Main Outlet/Shops
Giveaways (pen or keychain) Ior Feedback Questionaries'
Activities at stalls Ior children with giIt hampers and
product samples.
Sampling and stalls in the upcoming events like summer
camps, Spring Iestival etc
EEXECUTION XECUTION
Free sampling at:
Malls
Departmental stores
Short-term markets
Amusement places
Institutes & schools
Communities and plazas
NGO`s
S STAFF TAFF FFOR OR !!ROMOTIONAL ROMOTIONAL
C CAM!AIGNS AM!AIGNS
Leading Managerial staII: 10 persons
For stalls: 2 boys and 2 girls/each stall.
For Iurther malls and amusement parks etc: 60
persons.
TTARGETED ARGETED MMARKET ARKET
Park tower (Target: Families)
Forum (Target: Familieswomen)
Millinium mall (Target: Familieswomen)
Schools & Universities: (Target: StudentsIaculty members)
Dolmen & madni Mall, Hydri (Target:
Familieswomenworking peoplekids)
Main tariq road (Target: Familieswomen)
Sadar Road, Zamzama Street etc (Target: working
peopleFamilies)
Ngo`s
Macro, Metro, Imtiaz, Chase, Naheed, CSD market, Agha`z,
weekly Sunday bazar. (Target: Familieswomen)