NME Target Audience Taken from NME website. Price: 2.

20 Frequency: Weekly Circulation: 56, 284 Readership: 411, 000 Launch Date: 1952 Average Age: 25 Male/Female: Male 73% Female 27% Target Audience: Men, aged 17 30 ABC1: 73% NME Readers are entertainment enthusiasts! 80% of NME readers feel that music is an important part of their lives 79% of NME readers like to listen to new bands 63% specially choose to listen to indie/guitar bands 49% specially choose to listen to live bands in studio 52% are interested in taking a musical course/qualification 36% are thinking of buying a musical instrument in the next year More about the reader: 34% are working full time, 18% are working part time and 26% are full time students 62% read at least 3 out of 4 issues Almost half (49%) have been reading NME for at least 3 years 84% think the magazine gives them what they want spending an average of 46 minutes reading each issue NME readers love festivals/concerts: 77% of NME readers have been to at least one pop/rock concert in 2007 80% of NME readers feel that music is an important part of their lives 79% of NME readers like to listen to new bands