A POWERPOINT PRESENTATION ON BY : BIPLAB GUPTA

AVON

INDUSTRY PROFILE
Cosmetics are products that are created for application on the body for the purpose of cleansing, beautifying or altering appearance and enhancing attractive features. But cosmetics are not the same thing as medicines and cosmetics cannot be used to alter a bodys functions or performance. With growing ecological and health awareness, modern cosmetics are available in the form of organic cosmetics, mineral cosmetics and even environmentally friendly cosmetics to cater to an overwhelming demand for such products. The Indian cosmetic industry includes a long list of cosmetic product buyers, importers, wholesalers, distributors and manufacturers.

HISTORY OF COSMETICS
In other cultures like that of China, fingernail painting was popular in ancient times. Ancient Chinese people used a mixture of gum arabic, egg whites, gelatin and beeswax to make the first forms of nail varnish and royalty preferred to use metallic or bright colors of nail varnish at that time. People from lower ranks were restricted to the use of paler nail varnish colors, and this trend of discrimination using nail varnish was also visible in ancient Egypt.

Although cosmetic products have undergone many changes in modern times, the basic concept of using cosmetics to enhance the features of good health has not changed. For instance, blush-on is used to conceal pale present a picture of rosy cheeks as opposed to pale skin and nail polish can be used to conceal brittle or dry nails. The history of makeup cosmetics however is tarnished by the ill-effects that were often experienced after applying many ancient make-up products.

The history of cosmetics in the 1930s and 1940s shows how the fashion or trend with respect to lipstick colors was changed annually, getting darker and closer to red every passing year. It was around this time that eyebrow shaping also became popular. The history of the cosmetics industry includes very dark chapters in European and Western countries from about six centuries back. Mixtures and pastes were then used to whiten the face, a practice which remained popular till over four hundred years later. Up to the late nineteenth century, women in Western countries may have secretly worn make-up made from mixtures of household products, as make-up was then deemed the domain of film stars. Cosmetics were only openly put up for sale in the early part of the twentieth century for the first time. Tanned or darker skin tones became popular only as late as the early twentieth century. It was in this era that tanning the skin became a popular fad.

COMPANY PROFILE
Avon Founder David H. McConnell offered women a rarity in 19th century America: a chance at financial independence. In 1886, it was practically unheard of for a woman to run her own business. Only about 5 million women in the United States were working outside the home, let alone climbing the ranks of any corporate ladder. That number accounted for just 20% of all women.

David H. McConnell

For many women, McConnell would radically alter that scenario. The man behind the company for women was the son of Irish immigrants and grew up on a farm. Yet, it was this young man from rural New York, a visionary leader decades ahead of his time, who would become a pioneer in empowering women. McConnell, a bookseller-turned-perfume entrepreneur, would offer women the opportunity to create and manage their own businesses through what later became known as direct selling.

POWER OF THE PRODUCT & PEOPLE

To McConnell, the product and the people were everything to the company, and he dedicated himself to ensuring that both would be successful. In addition to inspiring the Representatives, McConnell also wanted to encourage the company's employees with the same positive spirit. A century before it would become de rigueur for companies to institute employee incentive programs and hire hordes of consultants to make sure employees were happy, motivated and productive, McConnell knew just how to rally the troops. The motivational leader created a set of guiding principles that are still the heart and spirit of Avon today. They include:
Providing an earnings opportunity so individuals can achieve financial independence and enjoy all that comes with such an accomplishment. Recognizing everyone's unique contributions. Giving back to the communities Avon serves. Offering the highest-quality products with a guarantee of satisfaction. Maintaining and cherishing the "friendly spirit of Avon."

McConnell believed strongly in the potential of people, and that in that potential lay the power of possibility and, eventually, success: If we stop and look over the past and then into the future, we can see that the possibilities are growing greater and greater every day; that we have scarcely begun to reach the proper results from the field we have before us. - David H. McConnell, Avon's Founder

PRODUCT PROFILE
MAKE-UP SKIN CARE BATH & BODY HAIR CARE HAIR COLOURS FRAGRANCE JEWELLRY & FASHIONS

LINGERIE
HOME & FITNESS THE HOLIDAY SHOP KIDS STORE

MAKE UP
By Category LIPS Lipsticks Lip gloss Lip care EYES Mascara Eye shadow Eyeliner Brows FACE Foundation Concealer Powder Blush Highlighters NAILS Nail colour Nail care By Brand AVON MAKE UP

ANEW BEAUTY
ARABIAN GLOW COLOR TREND NAIL EXPERTS EXTRA LASTINGS

SKIN CARE
By Category By Brand

CLEANSERS & TONERS

MOISTURISERS & CREAMS ANTI AGEING PROBLEM SOLVERS ANEW TRIAL SIZES DAY CREAMS NIGHT CREAMS A NEW STARTER KITS

ANEW
SOLUTIONS CLEARSKIN AVON CARE

BATH & BODY

By Category BATH SHOWER BODY MOISTURISER ROLL ONS KIDS BODY GROOMING TOOLS By Brand SKIN SO SOFT

SENSES
FOOTWORKS SIMPLY DELICATE AVON ACTIVE PLANET SPA NATURALS

HAND CREAM
PLANET SPA LIQUID SOAP FEMININE CARE FOOT CARE HAIR REMOVAL

HAIR CARE
By Category FRIZZ CONTROL SHAMPOO CONDITIONER DAILY RESULTS STRAIGHT & SLEEK STYLING KEEP CLEAR LONG & BAUTIFUL By Brand NATURAL HAIRCARE ADVANCED TECHNIQUES AVON KIDS

TREATMENT
VOLUMISING COLOR PROTECTION HAIR TOOLS

HAIR COLOURS
By Category
HAIR COLOUR Blondes Brunettes Reds & Blacks

FRAGRANCE
By Category PERFUMES BODY SPRAYS PURSE SIZE SPRAYS TALC

BODY CREAMS
ROLL-ONS PREMIUM FRAGRANCE

JEWELLERY & FASHIONS

By Category

NECKLACES EARRINGS BRACELETS RINGS WATCHES JEWELLERY SETS BAGS & PURSES

FASHION & ACCESSORIES

LINGERIE
By Category
BRAS BRIEFS & SHORTS SLEEPWEAR PREMIUM COLLECTION ESSENTIALS COLLECTION

HOME & FITNESS

By Category
FITNESS & ACCESSORIES PAMPER

HOLIDAY SHOP
By Category HOLIDAY FASHIONS BEACH BEAUTY BEACH BODY SUMMER SCENTS HOLIDAY HAIR SUNCARE

KIDS STORE
By Category
BOYS GIRLS KIDS TOILETRIES

MENS STORE
By Category
MENS SKINCARE GROOMING TOILETRIES MENS FRAGRANCE BODY CARE By Brand FOR MEN

COMPETITORS PROFILE
INDUSTRIES WHERE A V O N PRODUCTS .Inc COMPETES

PERSONAL CARE PRODUCTS

CONSUMER PRODUCTS MANUFACTURERS APPAREL JEWELLERY & WATCH MANUFACTURING COSMETICS & SKINCARE FRAGRANCE

COMPANIES
ALTICOR Inc. BATH & BODY WORKS , LLC BEAUTY CONTROL Inc. LOREAL MARY CAY Inc. REVLON Inc. PROCTOR & GAMBLE COLGATE PALMOTIVE ESTEE LAUDER ECOLAB Inc. CHURCH & DWILIGHT ELIZABETH ARDEN Inc. STEPAN COMPANY INTER PARFUMS Inc.

UNITED GUARDIAN Inc.

PARLUX FRAGRANCES PHYSICIANS FORMULA CCA INDUSTRIES Inc.

Competitor : Package Goods/Cosmetics The following table is sorted by Market Capitalization in descending order. Click on the column header links to resort ascending () or descending ().
Company Name Symbol : Market Avon Products, Inc. AVP : NYSE Last Sale Net Change % Change Share Volume Today's High/Low 52 Week High/Low P/E Ratio Market Value (mil.)

$ 26.23

0.42

1.58%

3,621,288

$ 26.68 $ 26

$ 36.20 $ 26.12

15.34

11,283.83

Procter & Gamble Company (The) PG : NYSE ColgatePalmolive Company CL : NYSE Estee Lauder Companies, Inc. (The) EL : NYSE

$ 61.49

0.43

0.69%

10,380,271

$ 62.18 $ 61.49

$ 67.72 $ 59.17

16.18

246,439.62

$ 84.38

0.50

0.59%

2,152,364

$ 85.30 $ 84.34

$ 89.43 $ 73.12

17.33

41,252.88

$ 104.91

0.52

0.49%

960,608

$ 105.95 $ 103.51

$ 108.77 $ 54.61

30.86

12,625.18

Continue

Ecolab Inc. ECL : NYSE

$ 50

0.07

0.14%

3,705,939

$ 50.67 $ 49.49

$ 57.19 $ 46.07

22.42

11,599.70

Church & Dwight Company, Inc. CHD : NYSE

$ 40.34

0.27

0.66%

614,366

$ 40.61 $ 39.81

$ 42.84 $ 29.72

21.29

5,764.46

Elizabeth Arden, Inc. RDEN : NASDAQ-GS

$ 32.22

0.16

0.49%

122,786

$ 32.69 $ 31.75

$ 34.62 $ 14.31

24.41

935.35

Revlon, Inc. REV : NYSE

$ 16.84

0.42

2.43%

233,250

$ 17.28 $ 16.60

$ 19.33 $ 9.22

2.71

826.02

Stepan Company SCL : NYSE

$ 79.30

0.59

0.74%

26,017

$ 79.91 $ 77.87

$ 82.15 $ 53.55

13.13

806.32

Continue

Inter Parfums, Inc. IPAR : NASDAQ-GS UnitedGuardian, Inc. UG : NASDAQGM Parlux Fragrances, Inc. PARL : NASDAQ-GS Physicians Formula Holdings, Inc. FACE : NASDAQ-GS Stepan Company SCL^ : NYSE CCA Industries, Inc. CAW : AMEX

$ 20.04

0.25

1.26%

184,269

$ 20.15 $ 19.29

$ 24.80 $ 16.01

18.73

610.86

$ 14.65

0.05

0.34%

1,173

$ 14.65 $ 14.35

$ 15.65 $ 11.13

17.65

67.33

$ 3.02

0.05

1.68%

48,976

$ 3.07 $ 2.82

$ 3.79 $ 1.80

50.33

62.69

$ 3.80

0.09

2.31%

9,696

$ 3.96 $ 3.80

$ 6.79 $ 2.93

190

51.64

$ 89.80

0.92

1.01%

200

$ 91.01 $ 89.80

$ 90.72 $ 63.83

N/A

49.39

$ 5.63

0.20

3.43%

26,125

$6 $ 5.48

$ 6.57 $ 4.35

NE

34.27