This play is known as a shuffle pass option.

The quarterback will receive the snap and attack the end man on the line of scrimmage. The quarterbacks aiming point is roughly two yards outside the original alignment of the play side end. If the end works up the field to attack the quarterback the quarterback will throw the shuffle pass to the back. The running back will run towards the inside hip of the play side tackle. The backside guard will pull and lead for the halfback. If the end crashes inside following the down block of the play side tackle, the quarterback will keep the ball and work up field. The play side slot receiver will step off the line and work to keep pitch relationship with the quarterback. He should be alert to receive the pitch. We really dont get caught up on how the receiver steps off the line to get into pitch relationship with the quarterback, but its the receivers responsibility to get into pitch relationship with the quarterback.

This play works exactly the same except that its run from an empty gun formation. The inside receiver on the trips side replaces the halfback as the player wholl receive the shuffle pass from the quarterback. Once the ball is snapped he will run down the line of scrimmage aiming towards the inside hip of the tackle. This play can be ran from a variety of formations with different pre-snap motions used as added window dressing.