Introduction

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake CocaCola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.6 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. The Coca-Cola Company is headquartered in Atlanta, Georgia, United States. Its stock is listed on the NYSE and is part of DJIA, S&P 500 Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and chief executive is Muhtar Kent.

History
John Pemberton created a prototype drink as a Coca Wine called, Pemberton's French Wine Coca. It was created after Atlanta and Fulton County passed prohibition, limiting the sale of Alcohol in the city and county. It was created as a non-alcoholic French Wine Cola which was popular at the time. It first started selling in a pharmacy in Atlanta; it was sold as a cure-all drink making claims that it cured things like, Impotence, Morphine Addiction, Headaches and many other diseases.

In 1886 the first advertisement for Coca-Cola appeared in the Atlanta Journal, a major daily newspaper that was founded in 1883.

Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

Research Objectives
As people are preferring juices against carbonated drink, we are going to access the demand of our existing juice product known as minute maid. We will also analyze the demand of innovation in said product whether people want to change it or not. For example change of taste, color, flavor etc.

Research Questions
PRIMARY
How to access the demand for a new verity in our existing juice product?

SECONDARY
Are you satisfied with available juices in the market? Do you like imported juice our local?

FACTOR
We observe that peoples are diverting form carbonated water to juices, to remain a strong competitor in the market company have to innovate its existing juice product according to the desire of consumer.

Scope of Study

Our scope of study is limited to students at UCP and some retail stores in Lahore. For example: 50 randomly selected students from UCP Panorama shopping centre Lahore, Hyperstar shopping mall Lahore, Liberty market Lahore.

Importance of Study
Striking early-relationships with key potential customers and asking for their feedback and suggestions allows an entrepreneur to ensure theyre building a product or service that satisfies the customers needs. If its hard to find someone to assist in this phase chances are itll be equally as difficult to find customers. In addition, during this phase of keeping customers close, it is important to keep competitors closer. Strong competition in a market indicates that there is a healthy demand for the new product or service you intend to launch. (Andrew Birt) Forecasting product demand has always been a crucial challenge for managers as they play an important role in making many business critical decisions such as production and inventory planning. These decisions are instrumental in meeting customer demand and ensuring the survival of the organization. (D. Shi, C. Quek, R. Tilani and J. Fu)

Research Design
QUESTIONNAIRES We will conduct 50 questionnaires in UCP and 50 in different shopping malls in Lahore.

 INTERVIEWS
We will arrange atleast 10 interviews in UCP campus and 15 from some selected shopping malls.

Time Frame
DATA COLLECTION
We will collect data from internet, books, magazines etc. and it will take one and half month from given three months time for this project.

DATA ANALYSIS
After the collection of required data our second step will be summarizing and organizing that data to analyze the exact demand of consumer about our innovation in existing juice product. This process will also take remaining one and half month.

Limitations
TIME
We have a short period of time for the given project and it will cause limitation on collection of required data and observation as well.

 FINANCIAL
Another barrier in project is our limited financial resources which will cause slow progress in collection of data. ACCESS OF INFORMATION Being the students we have less access to the companys recent research about demand of new product.

Bibliography
article. (n.d.). Retrieved from wikepedia: http://en.wikipedia.org/wiki/The_Coca-Cola_Company history of coke. (n.d.). Retrieved from scribd: http://www.scribd.com/doc/30238087/The-ShortHistory-of-Coca-Cola fact about coke. (n.d.). Retrieved from epic weird: http://www.epicweird.com/wpcontent/uploads/2011/03/3imagesadad23.jpg OUR COMPANY. (n.d.). Retrieved from coca cola company: http://www.thecocacolacompany.com/ourcompany/mission_vision_values.html Birt, A. (n.d.). assess the demand of product . Retrieved from startup marketing: http://www.startupmarketing.com.au/2010/01/8-ways-to-assess-demand-for-new-products/ D. Shi, C. Q. (n.d.). demand analysis. Retrieved from springerlink: http://www.springerlink.com/content/e673133g767v8634/

Twist the Cap to Refreshment