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Hero Moto Corp | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.

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Hero Moto Corp

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Hero Moto Corp (Hero Honda)

Logo

Parent Compan Categor Sector Tagline/ Slogan

Hero Group Motorcycles, Scooters Two-Wheelers H m mei hai He o; De h ki Dhadkan (HeroHonda) Wide product variety, excellent brand equity & high customer

USP

loyalty STP

Segment Target Group Positioning

Young boys looking for fast sporty bikes for Indian roads Young boys in the age 18-30 middle class Every person has a hero and a winner within one s self Product Portfolio 1. CBZ 3. Passion 2. Kari ma 4. Pleasure

Brands

5. Splendor SWOT Anal sis

1. Huge brand equity and one of the biggest players in the two wheelers Indian market 2. Excellent R&D, and wide variety of products in every segment. 3. Excellent distribution, over 3000 dealerships and service centers 4. Good advertising and excellent rebranding from Hero Honda to Strength Hero Moto Corp 1. Absence in the premium bike segment 2.High imports for its spare parts i.e. over 30% imports 3. Most of the products have similar features and low on design Weakness and innovation

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Weakness

Hero Moto Corp | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.

1.T Opportunit 2.E 1. S 2. D Threats 3. B

. . I Competition

1. Y 2. B 3.TVS 4.S 5. H 6. R Competitors 7. D D E A

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written b : igu sunda , 01 januar 2012 14:16 2012 14:20

last updated on sunda , 01 januar

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