WHAT IS NEWS?

News is the information about a recently changed situation or a recent event. It is published in newspaper and broadcast on radio and television about recent events in the country or world or in a particular area of activity. If we say that someone or something is News, we mean that they are considered to be interesting and important at the moment, and that, people want to know about them on the radio OR in Newspaper OR in television.

WHAT IS NEWS PAPER?

Newspaper is combination of news print paper, which contributes 70% of the cost. It consists of ink i.e. 4% to 5 % of cost. Newspaper is a publication consisting of, a number of large sheet of folded paper, on which news, advertisement, and other information is printed. Newspaper consists of two things i.e. news and advertisement. News consists of the information regarding the local areas, cities, national and international. And advertisement consists of the advertisement given in the newspaper.

Page 1 of 65 S.Y.B.B.A 2010-11

INDEX

Sr. NO
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11

EXCECUTIVE SUMMARY
NAME AND ADRESSES OF THE COMPANY INTRODUCTION OF THE COMPANY MISSION AND VISION OF THE COMPANY HISTORY SEGMENT OF THE UNIT STRUCTURE OF THE COMPANY KEY PERSONS OF THE ORGANISATION PRODUCT CLASSIFICATION EDITORIAL DEPARTMENT PRODUCTION DEPARTMENT PRODUCTION PROCESS

PAGE NO
03 04 05 06 07 08 09 10 11 12 13

Page 2 of 65 S.Y.B.B.A 2010-11

NAME AND ADDERESS OF THE COMPANY

CORPORATE OFFICE: 6, Dwarka Sadan, Press Complex, M P Nagar Zone I, Bhopal 462011 Madhya Pradesh. Phone: +91-755-3988840, Fax: +91-755-2675190 HEAD OFFICE AT AHMEDABAD: Bhaskar House, 280 Makarba, Near YMCA club, S.G. highway, Ahmedabad Gujarat Phone: +91-079-3988885 UNIT OFFICE: SAURASTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), High Court Road, Bhavnagar Gujarat Phone: +91-0278-2516559, 58 Fax: +91-0278-2428811

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INTRODUCTION OF THE COMPANY

Since 01st-September-2004, SAURASHTRA SAMACHAR has been taken over by the BHASKAR GROUP OF COMPANY, in Bhavnagar. So, now its become a unit of D.B.Corp.Ltd. SAURASTHRA SAMACHAR (A unit of D.B.Corp.Ltd.), is a dominant player in the field of print media in Bhavnagar. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) produces 42,000 to 45,000 news paper copies every day. Manufacturing units are well equipped with matched technology, infrastructure, processes and people. They have developed their unique strength and areas in printing media at Bhavnagar District level. Their success lies in their quality, perfection, focus, commitment and dedication towards each job, on account of which they are try to give a complete customer satisfaction. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has having different supplementary along with the daily news paper and various kind of authors like TARAK MEHTA, Dr. SHARAD THAKAR, VINOD BHATT, GUNVANT SHAH, AJAY UMAT and MAHESH YAGNIK etc are regularly write their columns. It has 9 Burros in Bhavnagar district, as Mahuva, Sihor, Botad, Palitana, Gariyadhar, Amreli, Gadhada (Swamina.), Valbhipur and Umarala.

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MISSION AND VISION OF THE ORGANIZATION

MISSION:
The Mission of the organization is, to increase the quantity of people who read SAURASHRA SAMACHR NEWS PAPER (A UNIT OF D.B.Corp.Ltd) in Bhavnagar and rural areas covered by Bhavnagar. D.B.Corps ultimate mission is to increase the readers of D.B.Corps publications, like DAINIK BHASKER, DIVYA BHASKAR, and DNA news paper etc, world wild.

VISION:
The Vision of the organization is, to be one of the highest selling news papers in Bhavnagar centre, named as SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.). D.B.Corp.Ltd. is also carrying the same vision, to be the no.1 news paper in India.

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HISTORY OF THE ORGANISATION

The Divya Bhaskar Group was established in 1958 in MADHYA PRADESH. It was started by Dwarka Prasad Agarwal. His son, Mr. Rameshchandra Agarwal, is the Chairman, Mr. Sudhir Agarwal, is the Managing Director and MR. Dinesh Agarwal, is the Director, in current situation. Bhaskar Group first printed Dainik Bhaskar News paper, in HINDI language at North India, before 50 years ago, Bhaskar group established in the firm of one newspaper. Now doing 900 cores Rs of turnover this group is highlight in 80 decades. When time pasted this group is expanded their business activities in textile salient accusation oil refinery Dalda and T.V media & Information technology etc. field they are entered. Bhaskar Group is established before 50 years. It is most public reading newspaper. Bhaskar Group is covered M.P, Chhattisgarh, Gujarat, Rajasthan, Chandigarh, Haryana, Himachal Pradesh & Maharashtra published from every city. In 2004, Bhaskar Group entered in Bhavnagar, Gujarat, and taken over a press called SAURASHTRA SAMACHAR. From then onwards, the organization became SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd).

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SEGMENT OF THE UNIT

SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is a Medium scale industry as per the definition of the industry size. As per government law, there are three type of industry size. (1) Small scale industry. (2) Medium scale industry. (3) Large scale industry. 1. Small scale industry An industry is the one whose investment in the fixed assets & current assets does not exceed 75 lacks is called small scale industry. 2. Medium scale industry An industry is the one whose investment in fixed assets and current assets is in range of 75 lacks & does not exceed Rs 100 lacks is known as a medium scale industry. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd) comes in medium scale industry. 3. Large Scale Industries The industry, whose investments exceed Rs 100 lacks, is known as large scale industries

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STRUCTURE OF THE ORGANISATION

CHAIRMAN

MANAGING DIRECTOR

DIRECTOR

CIRCULAR DEPARTMENT

AUDITORIAL DEPARTMENT

A/C AND FINANACE

PRODUCTION

BILLING DEPARTMENT

RECOVERY DEPARTMENT

EVENT MANAGEMENT DEPARTMENT

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KEY PERSONS OF SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.)

UNIT HEAD EDITOR DY. EDITOR MARKETING MANAGER FINANCIAL MANAGER PRODUCTION MANAGER CIRCULATION MANAGER H.R. EXECUTIVE

Mr. RAJENDRA YADAV Mr. PRATAP BHAI SHAH Mr. TARAK SHAH Mr. RAMNAHT NAIR Mr. DUSHYANT VERMA Mr. SURYAKANT TIWARI Mr. DEVENDRA BHATT Mr. DEEPAK MAKHIJA

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PRODUCTS CLASSIFICATION
SAURASHTRA SAMACHAR is a brand name of a news paper, which is actually a unit of BHASKAR GROUP. The BHASKAR GROUP of company also classifieds some products, as follows:

1) Dainik Bhaskar 2) Divya Bhaskar 3) DNA news paper 4) Supplementary magazines Dainik Bhaskar is a Hindi news paper; Divya Bhaskar is a Guajarati news paper, and DNA Money is an English news paper. They have also launched a magazine, called Aha! Zindagi! SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is publishing four different supplementary in a week along with the news paper.

Day
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Supplementary Name
Women Bhaskar Kalas Dharma Darshan Navrang Bal Bhaskar Divya Bhaskar Sunday

Pages
16 16+6 16+6 16 16+4 16 16+8

Price money
2.5/- Rs. 2.5/- Rs. 3/- Rs. 2.5/- Rs. 3/- Rs. 2.5/- Rs. 3/- Rs.

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EDITORIAL DEPARTMENT
Editorial Department collects the current topics and related information, political views, sports information, crime reports etc and prepares them in the manner of news. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), has an Editorial Department as under.

EDITORIAL DEPARTMENT STRUCTURE:

BRANCH MANAGER

EDITOR

DEPUTY EDITOR

ASSISTANT EDITOR

ASSISTANT EDITOR

ASSISTANT EDITOR

WORK FORCE

WORK FORCE INCLUDES: 1) 3 TYPISTS, 2) 3 CLERKS, 3) 4 REPORTERS, 4) 1 PHOTOGRAPHER.

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STRUCTU

PROCESS MAN
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PRODUCTION PROCESS
National/ international news News of Gujarat Local news

News gathering department

Online news editing and page setting

Color photo scanning on high radiation scanner

Photo color correction and graphics designing

Film processing

Image setting

Plate making

Transportation service

Printing

Distribution

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INDEX
Sr. NO
3.1 3.2 3.3 (1) (2) (3) 3.4 (1) (2) 3.5 3.6 (1) (2) 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16

EXCECUTIVE SUMMARY
INTRODUCTION OF HRM ORGANISATION STRUCTURE RECRUITMENT, SELECTION, ORIENTATION TRAINING, DEVELOPMENT JOB DESCRIPTION PROMOTION, TRANSFER PERFORMANCE APPRAISAL WAGE AND SALARY WORKING E.S.I. SCHEMES STUDY OF PROVIDEND FUND SCHEME HEALTH AND SAFETY WORK LIFE BALANCE (TIME KEEPING) PERSONAL RECORDS EMPLOYEE WELFARE SOCIAL RESPONSIBILITY CONCLUSION

PAGE NO
15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34

INTRODUCTION
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Out of all factors of production, man is considered to be the most important factor of all. Indian industry is waking up the challenges thrown in by market economy. To survive in this highly competitive scenario, managers are being pressured to improve quality, increase productivity, cut down waste and eliminate inefficiency. The collective efforts of the employer and the employee assume relevance in this context. And this is where HUMAN RESOURSE MANAGEMENT can play a crucial role.

DEFINITION:
According to Glueck-, Human Recourse Management is concerned with the most effective use of employees to achieve organizational and individual objectives. It is a way of managing people at work, so that they give best to the organization. Simply, HRM is concerned with the peoples dimension in organizations. Personnel Department is very essential and plays a vital role in a company. SAURASHRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a separate HR Department. Welfare activities done by this department is remarkable. Man Power strength at SAURASHRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is as under.

MAN POWER STRENGTH

MANAGEMENT STAFF/SUPERVISOR WORKERS TOTAL MALE 3 73 25 101 FEMALE 3 3 TOTAL 3 76 25 104

ORGANISATION STRCTURE OF H.R. DEPARTMENT

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Organization is a group of people working to gather to achieve a specific goal. Working co-operatively and mutually benefits the employees and organization people who work to gather require defined system or structure through, which they are related to each other and through which this efforts can be coordinated. The structure of personal Department of SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is as under:

HR HEAD

HR EXECUTIVE

WORK FORCE (STAFF)

4TH CLASS STAFF

WORK FORCE (STAFF): 3 CLERKS, : 2 TELEPHONE OPERATORS. 4TH CLASS STAFF : 3 PEONS, : 3 CLEANERS,

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RECRUITMENT, SELECTION AND ORIENTATION OBJECTIVE:

Recruiting and selecting THE RIGHT PEOPLE is of paramount importance to Bhaskars continuing success. This policy sets out how to ensure, as far as possible, that the best people are recruited on merit and that the talent recruitment and selection process is free from bias and discrimination. It also outlines the orientation of an employee into the organization for easy transition and adaption.

(1) RECRUITMENT
In Bhaskar, manpower recruitment is a designated process. Manpower budget is approved at the start of the financial year. Bhaskar is an equal opportunity employer. The company does not discriminate against any applicant, employee or former employee on the basis of race, color, religion, caste, gender, national origin, age, sexual orientation, marital status, disability or any other attribute. All employment related decisions are based on legitimate non- discriminatory business reasons.

Bhaskar hires through the following procedures:

Campus Recruitment Off Campus Recruitment Employee Referral Internal Job Positions

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(2) SELECTION OBJECTIVE:

The objective of selection process is to determine whether an applicant meets the qualification for a specific job and choose the applicant who is mostly likely to perform well in the job. Selection stars when recruitment ends. Having identified the potential candidate, the next logical step in the Human resource process, is selecting of the qualified and competent candidates in the organization, there is no universally accepted selection process. The selection process is likely to vary from organization to organization, depending upon the nature of job. In Bhaskar Group, the panel of interviewers will evaluate a candidate against a pre defined set of parameters. Detailed information on these parameters can be obtained from Corporate / state HR or the HR web portal. One of the important criteria of selecting the candidate is Attitude: it will be determined the qualities that are at the core to Bhaskars culture. This is an integral part of evaluation. Being a unit of Bhaskar Group, SAURASTRA SAMACHAR follows the same procedure for selection.

SELECTION PROCEDURE AT BHASKAR GROUP CAMPUS RECRUITMENT: Pre Placement talk Written Test Evaluation of the written test Selecting and announcing the short listed candidates for Interviews
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 One round of Interview

Extending verbal offers to selected candidates

(3) ORIENTATION OBJECTIVE:

Orientation, also called induction, is designed to provide a new employee with the information he or she needs to function comfortably and effectively in the organization. A formal definition of orientation is, Planned introduction of employees to their jobs, their co-workers and the organization. INDUCTION D.B.Corp.Ltd) In SAURASHTRA SAMCHAR (A Unit of D.B.Corp.Ltd), this program is designed to familiarize employees with the organization and its members and other work related facilities. The formal induction program is conducted in the first week of every month and can range one-fourteen days depending on the job profile. During induction, employees are given information on the history, vision and core values of the company, and on the companys business, projects and products. Employees are also oriented to the various policies, practices and guidelines, the organizational structure, the facilities available and the companys expectations from individuals. PROGRAM AT SAURASHTRA SAMCHAR (A Unit of

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TRAINING AND DEVELOPMENT OBJECTIVE:

Training and Development refer to the imparting of specific skills, abilities and knowledge to an employee.

(1) TRAINING
Training is the act of improving ones knowledge and skills to improve his or her job performance. Training bridges the aim between what the employee has and what the job demands.

METHODS OF TRAINING: METHODS

1.ON THE JOB TRAINING DEMONSTRATION

OFF THE JOB TRAINING

1. DEMONSTRATION 2. APPRENTICESHIP 3. PERFORMANCE APPRAISAL 4. EXPERIMENTS 5. SIMULATION etc.

1. LECTURE 2. CONFERENCE 3. PANEL DISCUSSION 4. ROLE PLAYING 5. CASE STUDY etc. Page 20 of 65

S.Y.B.B.A 2010-11

(2) DEVELOPMENT OBJECTIVE:

Another component of a Training and Development programme is DEVELOPMENT, which is less skill-oriented but stress on knowledge. Knowledge about business environment, management principles and techniques, human relations, specific industry analysis and the like is useful for better management of a company.

TRAINING AND DEVELOPMENT AT SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.)

Bhaskar provides opportunities to its employee for participating in activities what will enhance their specific job skills, their overall professional strengths, and their personal development. This approach applies same at SAURASHRA SAMACHAR, at Bhavnagar, which is a Unit of D.B.Corp.Ltd.

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JOB DESCRIPTION OBJECTIVE:

It is a standard of function in that it defines the appropriate and authorized content of a job. In brief, it should tell what is to be done, how it is done and why.

DEFINITION:
According to Flipo, A job description is an organized factual statement of duties and responsibilities of a specific job. Job Description is done in SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), for the following purpose.

A. Job title, department B. Activities and tasks to be performed C. Job responsibilities D. Working conditions E. Social environment F. Extent of supervision given and received G. Relationship with other job Page 22 of 65 S.Y.B.B.A 2010-11

PROMOTION AND TRANSFER POLICY (1) PROMOTION OBJECTIVE:

Promotion means an investment in pay, prestige, position and responsibilities of an employee within his/her organization. A mere shifting of an employee to a different job which has better working hours, better location and more pleasant working conditions does not amount to promotion. The new job is a promotion for the employee only when it carries increased responsibilities and enhanced pay. The purpose of promotion may be outlined as follows:

To motivate employees to higher productivity To attract and retain the services of qualified and competent people To recognize and reward the efficiency of an employee To fill up higher vacancies from within the organization To increase the effectiveness of the employee and of the organization etc.

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CRITERIA FOR PROMOTION AT SAURASHRA SAMACHAR (A Unit of D.B.Corp.Ltd)

The key criteria for promotion would include: Performance on the job during the time spent in that particular level which can be accessed through the performance appraisal

Potential and capability for taking on higher responsibility which will be based on the feedback provided by superiors and interviewing candidates. At higher levels greater importance is given to the individuals potential and capabilities.

(2) TRANSFER OBJECTIVE:

A transfer involves a change in the job of an employee without a change in responsibilities or remuneration. A transfer differs from a promotion in that the latter involves a change in which a significant increase in responsibility, status and income occurs, but all these elements are stagnant in the former.

TRANSFER POLICY AT SAURASHRA SAMACHAR (A Unit of D.B.Corp.Ltd.)

Removal of the incompatibilities between the worker and his or her boss and between one worker and another worker.

Correction of faulty initial placement of an employee. Page 24 of 65 S.Y.B.B.A 2010-11

 Over a period of time, the productivity of an employee may decline because of the monotony of his or her job. To break this monotony, the employee is transferred.

The climate may be unsatisfactory for an employees health. He or she may request a transfer to a different place where his or her health will not be affected by its climate.

PERFORMANCE APPRAISAL SYSTEM OBJECTIVE:

In simple terms, performance appraisal may be understood as the assessment of an individuals performance in a systematic way, the performance being measured against such factors as job knowledge, co-operation, judgment, versatility, health, and the like. A formal definition of performance appraisal: It is the systematic evaluation of the individual with respect to his or

her performance on the job and his or her potential for development. PERFORMANCE APPRAISAL AT SAURASTRA SAMACHAR (A Unit OF D.B.Corp.Ltd):
Page 25 of 65 S.Y.B.B.A 2010-11

Bhaskar believes in KRK (Key Result Area) mode of evaluation. These KRKs are specific to the functional areas and are provided to each of the employee and to the new employees on joining by their immediate senior. The KRKs are in sync with the organizational goal, job responsibility, and the performance expected from the employee. Being a unit of Bhaskar Group of Company, SAURASHTRA SAMACHAR also favors the same formula for performance appraisal. When is the appraisal carried out? Appraisal is carried out on annual basis in March and October for the financial year gone by, or for the designed period on case to case basis.

WAGE AND SALARY ADMINISTRATION OBJECTIVE:

Wages means the compensation payable to the labor for performing his job. Wages usually refers to hourly or daily rate paid to such groups for maintaining employees. Salary usually refers to the weekly or monthly rates paid to the electrical, administrative and professional employees. It includes such areas as job evaluation, survey of wages and salaries analysis or relevant organization problems.

In SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), wages and salaries are distributed on the 7th of each month for workers and staff members. It is given in case/cheque. If the employee has taken a loan, the amount of its statement is directly

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deducted. In SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), for wages and salary here are three grades Wage & Salary Administration

Executive Grade

Supervisor and Staff Grade

Worker Grade

The allowance is also gives according to salary grade. The Company as under pays the form of wages and salaries. The form of wage and salary: Add: Basic Salary + Daily Allowance + Allowance. Less: Provident fund + Employee state Insurance + Loan Deduction = Total.

WORKING OF E.S.I. SCHEME OBJECTIVE:

ESI is an abbreviation of Employees state Insurance Scheme. The Promulgation of Employees state Insurance Act 1948 (ESI Act) by the parliament was the first major legislation on social security for workers in independent India. In this scheme, employees and government are major contributions. Employees contribute the amount as per salaries and wages. This fund is created and managed by the Government. In SAURASHTRA SAMACHAR (a unit of D.B.Corp.Ltd.), E.S.I. Scheme is applicable. It is introduction for the benefits of the employees working in the organization for E.S.I. Scheme. Page 27 of 65 S.Y.B.B.A 2010-11

1.75 % amount form employee's salary. 4.75% amount given by the Company of Salary paid to the 6.50% contribution The employees whose remuneration is lower than Rs 6500/- is covered under this scheme. They are given facilities mentioned below. : (1) Medical facilities for the employees and their husband, wife, Children dependent parents. There are four hospital of ESI Corporations in Bhavnagar for this purpose. (2) IN case of employment, the corporation gives injury or sickness 75 % of salary. (3) In case disaffirming he is getting pension, which is fined by the E.S.I. Corporation. (4) In case of death of the employees, his family members are given compensation and pension also. (5) Maternity leave for women workers for three months.

STUDY OF PROVIDENT FUND SCHEME

According to provident fund Scheme and Miscellaneous Provision Act of 1952, it is compulsory to apply provident fund Scheme. The Government has prescribed minimum 12 % of the salary for provident fund Scheme. In SAURASHTRA SAMACHAR, Provident fund 12 % is deduct from the employees salary and the same amount is contributed by the company to employees provident Fund. Thus the total 24 % of provident fund is credited to employee's provident fund. From this amount 8.33 % is for pension Fund and 3.67 % is for employees provident fund. Under this scheme employees get pension after his requirement and other amount is refunded when he retires.

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In SAURASHTA SAMACHAR (A Unit of D.B.Corp.Ltd.), Provident Fund Scheme is given and managed by the company. Employees can also get refundable and non refundable loan from his provident fund in the following way. 1) Employees can withdraw 80 % House loan from their provident fund. 2) Employees can withdraw 50 % marriage loan from their provident fund.

HEALTH AND SAFETY OBJECTIVE:

Health refers to examine employee health as physical health, mental health, noise control, stress management, AIDS, alcoholism, drug abuse and violence in work place. Safety refers to the absence of accidents. Stated differently, safety refers to the protection to workers from the danger of accidents. SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.) believes that the health and safety of its employee is a joint responsibility of the employee and the organization. And so the employee and their families are provided with hospitalization insurance. The SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.) is very much conscious about the health and safety of their employees and workers. They take medical checkup of their Page 29 of 65 S.Y.B.B.A 2010-11

employees and workers on regular base. They organize blood donation camp free of cost. The group is providing better safety measures towards their workers. They provide first aid facility to their employees.

SEFETY DEPARTMENT
The objectives of the safety department of SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.) are: Zero Accidents. Maintain safe working procedures. Provide safety instructions. Good housekeeping within the factory.

WORK LIFE BALANCE (TIME KEEPING SYSTEM) OBJECTIVE:

Time is money as well as power because the time which has passed away will never come back again. So every organization has its own time keeping system for disciplinary action. Time keeping system provided complete information about the arrival and departure of each worker which helps to ensure regularity and punctuality of each worker. For the smooth running of any organization activity it is necessary to have a sound and systematic time keeping system.

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SAURASHTRA SAMACHARA(A Unit of D.B.Corp.Ltd.), understands that employees have personal commitments which they need to meet. Thus, to assist employees-meet their requirements along with the business objectives, the following policies have been designed.

WORKING HOURS:
10 am to 2 pm - WORK TIME 2 pm to 4 pm - LUNCH TIME 4 pm to 8 pm - WORK TIME This Time-Schedule applies to Management, Staff/Supervisors and workers. NIGHT SHIFT (At Chitra, Production house, GIDC) 9 pm to 4 am

PERSONAL RECORDS OBJECTIVE:

A record is a piece of writing or a chart which provides ready information and which preserves evidence for future reference or use.

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Personal Record is very important thing which includes Name, address, Date of appointment, Date of birth, Educational qualification, Sex, Hobbies, Past experience etc. of each employee. Including the personal record in SAURASHTRA SAMACHAR (A unit of D.B.Corp.Ltd.), also different records of its personas is maintained. The personal records like the record of candidates, which have been interviewed but not appointed, records regarding the presence of each employee and so on are also kept. These records are further used in taking some important man power decision like selection, promotion, transfer etc. in the organization.

RECORDING ATTENDANCE:
Recording attendance is essential for maintaining leave records and for salary calculation.

EMPLOYEE WELFARE OBJECTIVE:

Welfare means faring or doing well. It is a comprehensive term, and refers to the physical, mental, moral and emotional well-being of an individual. Main aim is to motivate employee for better works. Page 32 of 65 S.Y.B.B.A 2010-11

The company is engaged in various Welfare Activities like SPORTS ACTIVITY (once in a year), PARENTS GET TO GATHER, and also two times tea in a day as a facility, etc for the benefit of its employees. Such activities are providing as a gesture of goodwill and for the personal development and motivation of the concerned employee and his family.

SOCIAL RESPONSIBILITY
The main objective of a news paper should be to make people aware by giving correct news on politics, sports, religion, crimes, current issues, and city news. Along with this, the main purpose of news paper is to know the issues related to human life, which includes the routine life problems of people and what are the sources to decrease those problems, means how the problems could be shorted out. Page 33 of 65 S.Y.B.B.A 2010-11

SOCIAL AWARENESS PROGRAMM BY BHASKAR GROUP Bhaskar Group of Company have been started a wonderful job, as social awareness program, called RUBRU in all the cities of Gujarat, where D.B.Corp.Ltd., publishes its news paper. In Bhavnagar, it has been started from 8th of the August, 2009 by SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) and covered 15 wards till now and getting tremendous success. RUBRU is a program, where a common man can raise his voice towards the problems he is facing on. Generally, issues related to water supply, road-repairing, damage water lines, night crimes, damage drainage lines, dung heap etc are told to get its better solution. Generally, 3 corporatists of related wards, 1 Deputy Manager of PGVCL, PSI of Bhavnagar, Bhavnagar Municipal Corp. officers and 108-ambulance get present in a RUBRU session. The program is held during 10am to 12 pm, on every Sunday at different wards by SAURASHTRA SAMACHAR (A unit of D.B.Corp.Ltd.) After completing rest of the 2 wards, the organization is planning to make another social awareness program on the FOLLOW UP upon current RUBRU program. Indeed, SAURASHTRA SAMACHAR NEWS PAPER (A Unit of D.B.Corp.Ltd.) is doing nice job, having RUBRU kind of social activity, which has become a chain between the public and corporation.

CONCLUSION
SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), has a large well established personnel department. There is a very good and co-operative relation between management and employees. Hereby I conclude as under:

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1. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a sound organization structure and desirable working relationship among all workers and members of organization. 2. In case of recruitment they give 1st preference from internal sources. 3. They prepare employees for higher level task through training. 4. There is a very good system of appraising performance of personnel. 5. Thus, SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a very smooth running.

INDEX
Sr. NO
4.1 4.2

EXCECUTIVE SUMMARY
INTRODUCTIOIN ORGANISATION STRUCTURE

PAGE NO
36 37
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4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12

PRODUCT PLANNING PRODUCT LIFE-CYCLE MARKET SEGMENTATION PRICING POLICIES CHANNEL DISTRIBUTION SALES PROMOTION ADVERTISING MARKETING REASERCH MARKETING MIX CONCLUSION

38 40 41 42 43 44 45 46 47 49

INTRODUCTION AND DEFINITION

Marketing occupies an important position in the organization of a business unit. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create changes that satisfy individual and organizational goals. The prime objection of modern marketing is satisfaction of customer Page 36 of 65 S.Y.B.B.A 2010-11

need. It is the planning, development, channels of distribution, pricing, packaging and selling etc. It is a Backbone of the company. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is a medium scale unit and is a manufacture of News paper. It owes monopoly in production process. To identify wants and create customers the company has set up a marketing department at its ahmedabad branch. Here marketing efforts are carried out by four basic principles. 1. Reasonable & Consistent pricing. 2. Good Quality. 3. Dependable Supplies. DEFINITION OF MARKETING MANAGEMENT Marketing is the Management process for identifying, anticipating and satisfying consumers requirements profitably.

STRUCTURE OF MARKETING DEPARTMENT

Organization of the marketing department defines the authority and responsibility of the employees of that department. In SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.), a separate marketing department is set up as under follow.

S.Y.B.B.A 2010-11

BRANCH MANAGER

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MARKETING MANAGER

MARKETING M.I.S. EXECUTIVE ASSISTANT MIS EXUCUTIVE

ASSISTANT MARKETING MANAGER M

ASSISTANT MARKETING MANAGER

ASSISTANT MARKETING MANAGER

MARKRTING EXECUTIVE

MARKETING EXECUTIVE

MARKETING EXECUTIVE

PRODUCT PLANNING OBJECTIVE:

It says, if the existing product lacks in satisfying the needs of consumer, what type of modification is requires drawing the attention of consumer or becomes non profitable despite of best efforts Page 38 of 65 S.Y.B.B.A 2010-11

Product Planning is the process of determining that line of products which can secure Maximum net realization from the intended markets. Products planning means to decide what type of product is to be produced or what needs or requirement the products to satisfy the consumers and for whom the product is meant. Planning Process before it is introduced in the market. In any company every new product formulation should under the following customer oriented product 1. Idea Generation. 2. Idea Screening. 3. Business Analysis. 4. Test Marketing. 5. Costomerization. In SAURASHTRA SAMACHAR (A unit of D.B.Corp.Ltd.), planning is done in such a way that available to it users. There are three type of product planning carried out as under. 1. Long Range Planning. 2. Annual Operation Planning. 3. Monthly Planning.

1. LONG RANGE PLANNING

It includes planning over period of 3-5 years. The planning is done at corporate level. It is for overall development of the organization.

2. ANNUAL OPERATION PLANNING

The annual operation planning is yearly plan after consulting the concerned persons from different sites. It involves marketing, production and purchase functions. It considers Page 39 of 65 S.Y.B.B.A 2010-11

 Market Share Market Demand Market Competition Monsoon Position Distribution Demand

3. MONTHLY PLANNING
The monthly planning is generally done in OPG (OPERATING PLANNING GROUP) meeting held as the corporate office. Here planning is done for 3 months for e.g. In month of December planning is done for next 3 months January, February, March and so on. Generally all products-planning decisions are taken at head office Ahmedabad, Gujarat.

Monthly Planning
Month December January February January 3 February 2 3 March 1 2 3 April 1 2 May 1

PRODUCT LIFE-CYCLE OBJECTIVE:

The product life cycle industries is one of the most frequently used concepts in marketing because any product any product introduced in the market by a firm has to more through different stages of growth.

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According to Philip Kotler, PRODUCT LIFE CYCLE is an attempt to recognize the distinct stages in the sales history of the product. P.L.C. is the heart of marketing strategies, the stages of P.L.C. is as under.

1. INTRODUCTION
This stage is also known as market-pioneering stages here the product is just introduced in the market for the first time. There is no new product in SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), which id newly introduces into market.

2. GROWTH STAGE
Thus stage second stage of P.L.C. where the consumer and the market demand for the product accept the product increases and sales begin to rise. SAURASTHRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is in the GROWTH stage.

3. MATURITY STAGE
In this stage sales turn over reaches to the highest level market become saturated because the household demand is satisfied in the distribution channel are full.

4. DECLINE STAGE
In this stage actual sales being to fall under the impact of new product competition and changing consumer test performance during this gradual comes down. Every company has to pass through this process.

MARKET SEGENTATION OBJECTIVE:

Market consists of buyers who differ in one more ways. They may differ in their wants, resources, and location, buying attitudes and buying practices. So market segmentation is required for selecting targets cover all target market.

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PHILIP KOLTER defines that, Market segmentation is dividing a market into distinct group of buyer with different needs, characteristics or behavior, who require separate product of marketing mix. As far as SAURASHTRA SAMACHAR is concerned, its product covers all parts of BHAVNAGAR as well as many rural areas. So the market covered by SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is large, therefore it adopts following segmentation. PEOPLE ORIENTED VIEW

GEOGRAPHICALLY

DEMOGRAPHICALLY

Where, in SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) the Geographical segmentation covers, the news related to Region, City news, and news about rural areas. And the Demographic segmentation includes the supplementary related to its readers age, gender, occupation, education etc.

PRICING POLICIES OBJECTIVE:

Price is the amount charges for a product of service. Pricing is the most vital function of an industry or firm on business organization. First and the most foremost in this regard is to work on the cost of the production of product taking into consideration cost of raw material, input of wages/salaries paid to work force, interest on investment, over head in terms of advertisements tours, expense maintaining establishment of various places, etc.

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Producers have to also keep in view of competition in the market, consumers behavior regulatory policies, profit and finally, goal of organization. In SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), the pricing policy of its product is framed at the head office. The company has monopoly over its product and its demand is very high. The company maintains a price line corresponding to the cost and it does not take undue advantage of shortage or market fluctuation. Even if the demand is high, it charges low price with a view of sales maximization and satisfaction of the customers. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), onto consideration, the following main factors while fixing the price:

1. Cost of production
It includes all type of production cost i.e. fixed cost as well as variable cost.

2. Taxes
Freight Excise Sales tax Octroy ( if applicable)

3. Distribution channel policy

In SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), distribution channel is very wide so cost of distribution plays a very important role in price of supplementary product.

4. Government policy
SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) fixes the prices as per the rules of Government. Objective of business is to provide satisfaction to the consumer not to take advantages of fluctuation.

CHANNELS OF DISTRIBUTION OBJECTIVE:

Channel should be chosen according to their efficiency, controllability and adaptability The channel word comes from Canal. It is a route through which goods and service passes from one to other channel. Distribution is a marketing activity, which facilitates the movement of goals from the initial procedure to the Page 43 of 65 S.Y.B.B.A 2010-11

ultimate consumer. It is an integral part of marketing. Its function is to distribute, spear out or disseminate. The channel of distribution is the means through which the products move from the producers or manufactures to ultimate consumers. SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.), produced well can be distributor or sold through A channel, as under:

SAURASHTRA SAMACHAR PRESS

DEPOTS

AGENTS

HAWKERS

CUSTOMERS

SALES PROMOTION OBJECTIVE:

Sales promotion consists of a diverse collection of incentive tools mostly shortly terms, designed to stimulate quicker greater purchase of product of services by consumer or the Page 44 of 65 S.Y.B.B.A 2010-11

trade. The purpose of promotion is to attract new tiers to reward loyal customers and to increase the repurchase rates of occasional users. Sales promotion is a vital ingredient of the promotion mix. It is sales efforts, undertaken by a business unit to boost sales. It helps in maintaining of increasing the sale level of a product or product. It is a vital link between personal selling and advertising, which backup the pre-selling and stimulates the impulse buying. It is a temporary offer of a material reward to the consumer. Sales Promotion activity has specific purpose which is as under. 1. To attract new customer. 2. To know customers about the introduction of new policy. 3. To encourage present customer to buy more. It is an important activity being performed by the marketing department of the SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd), to increase the sales volume. It used some good criteria for sales promotion. The firm allows 30 days credit facility and also this limit is increased, if necessary it also gives the commission and discount (in the form of LAWAJAM system) to the consumer. Pricing policy is used by the company to maintain contact of the consumer.

ADVERTISING OBJECTIVE:
Advertising is one of the tool company uses to direct persuasive communications to target buyers and public. It consists of non-personal forms of communication, connected through paid media under taken to increase sales and profits over what they otherwise would be. Page 45 of 65 S.Y.B.B.A 2010-11

More specifically, the purpose of advertisements of enhancing potential buyers response to the organization and its offers SAURASHTA SAMACHAR (A Unit of D.B.Corp.Ltd.) is not doing any personal advertising for its new paper.

LOCAL DISPLAY ADVERTISEMENT RATE: AT SAURASHTRA

SAMACHAR

EDITION

PAGE POSITION
Page 2 (Any Layout up to 10 cm.) Inside Page Back / Last Page Front Page

B/W
90/150/180/225/-

COLOR
N.A. 200/250/300/-

SAURASTRA SAMACHAR

SPECIAL CATEGORY: EDITION: BHAVNAGAR

Court / Advocate Notice Cinema Natak Shradhanjali (inside)

B/W
90/20/90/75/-

COLOR
N.A. N.A. N.A. 112.50

MARKETING RESEARCH OBJECTIVE:

It is the intelligence service of the industry capable of furnishing ideal solution to different marketing problems that arise in day to day business. It mostly involves brand preference, product usage ads, awareness, sales promotion, physical distribution, dealers behavior, competition and so on. Marketing research is the systematic design, collection analysis and reporting of data and findings relevant situation facing the company. Marketing research is a management tool Page 46 of 65 S.Y.B.B.A 2010-11

that involves the top management to learn more about the most appropriate Marketing Must. The scope of marketing research stretches from the identifications of consumer wants and needs to the evaluation of consumer satisfaction. It includes research in respect of consumers, product, sales distribution channels, advertising, pricing and physical distribution, the head office at Mumbai does the work or marketing research. The head office at Ahmedabad does the work of marketing research of SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), on Bhavnagar unit. As far as SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.), is concerned for marketing research following two steps have to be taken into consideration. (1) Present situation. (2) Planning and forecast.

MARKETING MIX OBJECTIVE:

Once the company has decided on its overall compaction marketing stratagem, it is ready to begin planning the detail of the marketing mix. One of the major concept in modern marketing, we define marketing mix or the set of controllable tactical marketing tools that the firm blend to produce the response it wants in the target market the marketing mix consist of everything the firm can do to influence the demand for its product.

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Marketing mix is a combination of marketing variable, it involves following element. . There are many possibilities can be collected in to four group of variable
known as the 4Ps (product, price, place, promotion).

1. Product Mix.
Product mix is related with different types of product of a particular brand. The set of all product line and items, that particular seller offers for sale. A company product mix has four important dimensions with width, length, depth and consistency.

WIDTH : LENGTH : DEPTH : CONSISTENCY: -

No. of product line No. of items with in product line Varieties of each product in each line Consistency of product mix refers to similarly or relatedness in the product offered by the company.

2. Price Mix.
While determining the price following cost is taking into consideration. Taxes Transfer costs Allowances Discount Material costs.

3. PLACE MIX
Place means the process of proving the goods from producers to consumer. There is a particular channel of distribution in SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) SAURASTRA SAMACHAR PRESS DEPOTS AGENTS Page 48 of 65 S.Y.B.B.A 2010-11

HAWKERS

CUSTOMERS

4. Promotion mix.
Promotion mix is a very important part for increasing the sales; SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is given promotion to their agents, in case of gifts, and credit also, if their sales are good.

CONCLUSION
From the above discussion, we can observe that, there is a monopoly of SAURASHTRA SAMACHAR (A unit of D.B.Corp.Ltd.), in media industry. Though there are various competitors like GUJARAT SAMACJHAR and SANDESH etc. the organization structure is capable enough to generate new readers for their news paper. The product planning is made for monthly, yearly and for long term also. The market segmentation is Page 49 of 65 S.Y.B.B.A 2010-11

based on the product and the area. The pricing policies are based on the price of the competitors, cost of production, tax and government policies. The channels of distribution are mainly based on the type of customer. Market research is done through the Head office at AHMEDABAD. But still they should develop more of their marketing strategies and development.

INDEX

Sr. NO
5.1

EXCECUTIVE SUMMARY
INTRODUCTION

PAGE NO
51
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S.Y.B.B.A 2010-11

5.2 5.3 5.4 5.5 5.6 (1) (2) 5.7 5.8 5.9 5.10

ORGANISATION STRUCTURE FINANCIAL PLANNING CAPITALISATION CAPITAL STRUCTURE MANAGEMENT FIXED ASSETS PROFITABILITY CAPITAL BUDGETING MANAGEMENT OF WORKING CAPITAL CASH AND BANK MANAGEMENT CONCLUSION

52 53 54 55 56 57 58 59 60

INTRODUCTION OF FINANCE
Financial Management refers rising of adequate funds at the minimum cost and using them effectively in business. In other words, financial management is concerned with the financial problems of the business organization. It is concerned with the problems of raising finance to establish, expand and modernize business unit, the problems of providing fixed and working capital, the problem of distribution of income etc.

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The first aspect to be attended is the estimation of how much money a business organization requires, and for what purpose. In the second place, it is to be seen how much the amount estimated for meeting the business requirement should be raised. .

DEFINITION:
According to Hoagland says, Financial Management is concerned mainly with such matters as, how a business corporation raises its finance and how it makes use of it. Looking to this importance of FINANCE, SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has set up a separate department to carry out all its financial activities.

ORGANISATION STRUCTURE
The Responsibility for financial management respired throughout the organization in the sense that financial management is to an extent an integral part of the job for the manager involved in planning, allocation of resources and control, finance management is highly specialized in nature and is handed by specialist financial decisions are very important. The organization structure of financial management at SAURASHTRA SAMACHAR (A Unit of D.B. Corp. Ltd.), as an under follow Page 52 of 65 S.Y.B.B.A 2010-11

BRANCH MANAGER

FINANCE MANAGER

FINANCE ACCOUNT EXECUTIVE

STORE INCHARGE

ACCOUNT ASSISTANT

ACCOUNT ASSISTANT

ASSISTANT

FINANCIAL PLANNING OBJECTIVE:

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A firm needs to manage its resources effectively to achieve its objectives. Financial paining is pre-required for the smooth functioning finance department and for the purpose of growth and expansion of business activates. There are two types of financial plans. 1. Long term financial planning 2. Short tern financial planning Financial planning shows firms growth, outcome of investments and need of funds during a given period of time. Generally, the term financial plan are formulated for the expansion of business, for starting new units, for developing new products, for modernization of the unit, and for the purpose of sales of fixed assets. The share tern financial plans are formulated for the smooth functioning of the day business operation for the payment of miscellaneous expenses like salary, wages etc.

FINANCIAL PLANNING AT SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.)

As SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) have planning for both, short term as well as long term. Short term is for day to day operations and long term planning is for yearly planning. Financial planning and decisions of that is undertaken by central level. Here, only, policies as to the administration of the plans are taken to be in consideration.

CAPITALISATION
We can determine companys performance proper through capitalization test. Over capitalization and under capitalization both are harmful to the company. A firm should be properly capitalized, neither more nor less. Page 54 of 65 S.Y.B.B.A 2010-11

OVER CAPITALISATIOPN
A Company is said to be over capitalized, whose shares real value is less than book value. In other words a business can be said to be over capitalized, when capitalization exceeds the real economic value of assets. The causes of over capitalization are as under: a. Floating of excess capital. b. High cost of promotion. c. Borrowing at higher rate. d. High rates of taxation.

UNDER CAPITALISATION
A Company is called to be undercapitalized if it shares real value is more than the book value. The causes of under capitalization are as under. a. Promotion during deflation. b. Desire of control. c. Secret reserves.

FAIR CAPITALISATION
A Company whose shares real value is same that of book value i.e. shares real value and book value are equal than it is called fair capitalization. D.B.Corp.Ltd. is in fair capitalization as its shares is same with the book value, and SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is also going in fair capitalization.

CAPITALIZATION STRUCTURE
Capital structure refers to the making of capitalization in a broader sense. Capital structure includes shares, reserves etc, and the components of the total capital the

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optimum capital structure may be defined as the capital maximum value of firm. The capital structure of D.B. Corp. Ltd. is as follow.

CAPITAL STRUCTURE
Capital structure is a break of long terms capital into small unit of various forms of shares. Firms should always try to maintain and optimum capital. An optimum capital structure can be defined as the combination of debt and equity that leads to the maximization of the total value of the firm. Capital structure affects the value of company by affecting either its expected earnings or the cost of capital or both. Thus it can be said that capital structure decisions are crucial as they as they affect the total value of the firm. The capital structure of D.B.Corp.Ltd is as follows.

Amount Particulars 1) Sources of funds Share holders funds a) Share Capital b) Reserves and surpluses 2) Loan Funds a) Secured Loan b) Unsecured loan 3) Authorized capital 249,000,000 Equity shares of Rs. 10/- each 1,687,906,050 1,543,971,686 5,095,523,507 218,945,919 249,000,000 (March-2010)

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(1) MANAGEMENT OF FIXED ASSETS

Fixed assets of the business are the assets that remain for long term i.e. more than one year. Therefore each business required to manage these fixed assets with great care. D.B.Corp.Ltd. is being a manufacturing unit; management of fixed assets is very important aspect for the financial management.

Fixed assets (A) Gross block (B) Less: depreciation (C) Net block

Amount 3,589,445,271 736,132,152 2,853,312,119

(2) PROFITABILITY
Profit is the primary objective of the business. In a view of heavy investment, profit is necessary for the success of most enterprise. The word profit implies a comparison of the operation of business between two specific dates, which are usually separated by an interval of one year. No company can survive long without profit. There is no future for a private enterprise which incurs loss. Profit is the signal for the allocation of resources and judging the managerial efficiency. In D.B.Corp.Ltd., though decrease in profit this year, company is hopefully getting success and not in loss.

YEAR
S.Y.B.B.A 2010-11

PROFIT
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2008 2009 2009 2010

1,013,984,758 684,760,533

CAPITAL BUDGETING
The terms capital budgeting may be defined as decision making by which a firm evaluates the purpose of major fixed assets including Building, machinery and equipment. The firms capital budgeting contains two world capital. Production, enterprise and budgeting including a detailed qualified planning which guides activities of an enterprise towards the achievements of its profit, then capital budgeting consists of planning the available capital to the purpose of a firm. The following methods are used. a) Payback period method b) Accounting rate of return method c) Profitability index method d) Internal rate of return method e) Net present value method

The funds available with the company are: Funds Share capital Reserves and surplus Fixed assets Rs. 1,687,906,050 1,543,971,686 5,561,584,495

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MANAGEMENT WORKING CAPITAL

The company is required to acquire and manage efficiently the working capital for the purpose of smooth and continues business operation. Therefore, the company is required to manage the working capital very carefully to meet the regular as well as unexpected expenses. Working capital may be defined as the capital invested in the working assets like stocks of row materials, semi finish goods, debtors etc.

Inventory Management
SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has techniques for maintaining inventory at proper Level; the techniques adopted by D.B.Corp.Ltd., areas under: 1. Economic order qualities. 2. Selective inventory control Both techniques are used at time same time in D.B.Corp.Ltd. so they never face any crises of inventory. Total Inventory turnover Ratio = = = Total sales Total Inventories 2,150,936,538 710,818,926 3.025

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CASH AND BANK MANAGEMENT

Each branch or unit of D.B.Corp.Ltd prepare budget twice in a month and money addition cash are budget for short time and long periods are also prepared to make sash planning more effective. In every 15 days they prepare summery of cash inflow and out flow and find out surplus of deficit and there after it is sent to head office, if there is any deficit than head office provides cash.

Current Assets Inventories Sundry debtors Cash and bank balance Loans and advances

2009-2010 710,818,926 1,701,271,948 402,894,946 1,475,022,640 4,290,008,460

2008-2009 671,317,878 1,680,795,764 587,296,302 1,254,924,661 4,194,334,605

Less: Current Liabilities & Provisions Liabilities Provisions 1,689,152,164 383,430,753 2,072,582,917 Net current assets 2,217,425,543 1,274,447,730 338,752,028 1,623,199,731 2,571,143,874

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CONCLUSION
The companys net sales and incomes have increased compared to previous year. The exports sales registered have also an increase. The improvement in turnover and net profit during the year under review reflects. I have found, SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has very sound and efficient financial department. After my training over there, I would state following facts about it. 1. The financial executive takes all- important decision. 2. There is short term & long term financial planning. 3. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a good capital strewed. 4. SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) is a profit making company with sound financial position.

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SWOT ANALYSIS
In the summing up of this report, I would like to highlight here, that SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.) has a bright and prosperous future. After taking training at this unit, I found following points to conclude.

STRENGTH:
Bhaskar Group believes in truth, purity, commitment and dedication towards their job, which points out the way they present the news. Being a unit of D.B.Corp.Ltd. SAURASHTRA SAMACHAR applies the same format to achieve their goals in printing media in Bhavnagar. Their employees are also its strength. It has professionalism in every department.

WEAKNESS:
They are still in hard competitions with other news papers published in Bhavnagar, because of weak marketing management.

OPPORTUNITIES:
It can be no.1 news paper in Bhavnagar, by differentiate their schemes, product-quality and by proper marketing.

THREATS:
The company is not using that much of latest technology, so it is a barrier in producing more number of papers and best qualitative work.

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LEARNING OUT COME

During and after making this project, I came to know the difference between academic knowledge and applied practice in business management is basically an activity, involving planning, decision making and implementation through MARKETING MANAGEMENT, HUMAN RESOURCE MANAGEMENT, and FINANCIAL MANAGEMENT. I have got the knowledge about various departments and much information related with it, and how to carry an organization successfully, from SAURASHTRA SAMACHAR (A Unit of D.B.Corp.Ltd.)

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BIBLIOGRAPHY 1. BOOKS:
Aswathappa

K,

(2004),

HUMAN

RESOURCE

AND

PERSONNEL MANAGEMENT the McGraw-Hill Publishing Company Limited, Fourth Edi. Rana T.J. (2006), FINANCIAL MANAGEMENT, B.S.Shah Prakashan, Sixth Edi. Kotler Philip, Keller Kevin, (2008), MARKETING MANAGEMENT Person Education, Twelth Edi.
H.R. MANUAL BHASKAR GROUP

2. URLs: www.divyabhaskar.com www.saurastrasamachar.net www.bhaskarnet.com

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