BUS IN ESS WRI TI NG

DESI GN
 Writing Process

1. Generating ideas & prewriting

2. Writing
3. Revising & redrafting
4. Editing & Proofreading
THE WRITING PROCESS
1. Generating ideas & prewriting

- freewriting [writing all messages ideas

that come into your mind]

- listing [composing a list of all the things that need

to go into the document]

-clustering [determining the relationship

among the ideas of a message]
 Clustering involves determining the
relationship among the facets of a

Clustering message. Write the primary message

goal, then write other ideas
connected to the message goal
around it.
5 years at
firm
Negotiation idea
experience

Problem
solving

Collaboration
idea
 THE WRITING PROCESS
2. WRITING
• Gathering info
• Considering strategy
Direct strategy = states the
message goal first
Indirect strategy = warms up the
audience with info & goodwill before
delivering the message goal
• Outlining & drafting
 THE WRITING PROCESS
3. Revising & redrafting
Revision = re-vision.
4. Editing & Proofreading
 Business Writing Style

Business writing focuses on the

audience and how they will
interpret and respond to the
message

T he “Y ou” V iew
The “YOU” View
 Positive expression and Reader
Benefit
“We cannot process your loan application until we
receive your mother’s maiden name”

Focus on the positive aspect of the message

:

“Your loan application will be processed as soon as

we receive your mother’s maiden name”

Replace negative words : can’t, won’t,

unfortunately, reject, bad, boring, unacceptable,
 Active Sentences & Concrete Language

Active sentences emphasize the person and the subject

carrying out an action.
In passive sentences the subject receives or is granted the
action
Avoid passive verb structure. Often verbs are weakened when
they are used as nouns. When a verb is used in a noun form,
several other words have to be added as well, which makes
the sentence longer, and harder to read.
Grammatical Correctness
• Grammatical errors make it more
difficult to grasp your meaning, and
make you seem unprofessional.
 Martha’s Cleaning Supply
4004 Vineyard Drive
Pasadena, CA 911011

March,1, 2007

Ms. Dorrien Schary

317 Popman Street, #17
Newhall, CA 91321

SUBJECT : Rate reduction in shipping cost

Dear Ms. Scary

[Introduction]

[Body]

Sincerely,
Martha Morrisey
Owner/Operator

Enclosures

cc : Hooverman Collection