ORGANIZATION BEHAVIOR

ATTITUDE

ATTITUDE
Definition:-continuously feel and behave in a particular way towards some object person or event. Ex :- I like some one ,so I m expressing my attitude Features of attitude: related to feeling and believe of people Response to person or event & object Either positive or negative Under goes change activity Statement or judgement

COMPONENTS OF ATTITUDE
Cognitive component :- the opinion or believe segment of attitude is called. Affective component :- emotional or feeling segment Behavior attitude :- an inttention to behave toward someone.

Cognitive = evolution

Affective = feeling

Negative attitude towards supervisor

Behavioral= action

TYPES OF ATTITUDE
Formation is done mainly by directing Social learning Job satisfaction Job involvement Organization commitment