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  • The Business Upper Intermediate Scope and Sequence

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    This document outlines the contents of a business textbook or course. It is divided into 8 chapters that cover topics such as building a career, information systems, quality standards, marketing, starting a new business, financial control, fair trade, and additional practice materials. Each chapter contains sections on related vocabulary, grammar, speaking, and writing skills as well as 1-2 case studies applying the chapter content to real business examples.

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    This document outlines the contents of a business textbook or course. It is divided into 8 chapters that cover topics such as building a career, information systems, quality standards, marketing, starting a new business, financial control, fair trade, and additional practice materials. Each chapter contains sections on related vocabulary, grammar, speaking, and writing skills as well as 1-2 case studies applying the chapter content to real business examples.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    170 views1 page

    The Business Upper Intermediate Scope and Sequence

    Uploaded by

    virus81
    This document outlines the contents of a business textbook or course. It is divided into 8 chapters that cover topics such as building a career, information systems, quality standards, marketing, starting a new business, financial control, fair trade, and additional practice materials. Each chapter contains sections on related vocabulary, grammar, speaking, and writing skills as well as 1-2 case studies applying the chapter content to real business examples.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 1

    Contents

    About business
    1 Building a career
    PAGE 6

    Vocabulary
    1.2 Education and career

    Grammar
    1.3 Tense review

    Speaking
    1.4 Giving reasons in interviews

    Writing
    1.5 Cover letters

    Case study
    1.6 Mangalia Business School

    1.1 The education business

    2 Information
    PAGE 18

    2.1 IT solutions

    2.2 Information systems and communication

    2.3 Comparing solutions and getting help

    2.4 Telephoning

    2.5 Memos

    2.6 Meteor Bank

    Reviews 1 and 2 3 Quality


    PAGE 32

    PAGES 3031

    3.1 What quality means

    3.2 Quality and standards

    3.3 Passive structures and have something done 4.3 Regulations, speculation and habits

    3.4 Delivering presentations

    3.5 Procedures and instructions

    3.6 Zaluski Strawberries

    4 Feedback
    PAGE 44

    4.1 The project team

    4.2 Managing people and projects

    4.4 Coaching

    4.5 Reports

    4.6 Trident Overseas

    Reviews 3 and 4 5 Selling more


    PAGE 58

    PAGES 5657

    5.1 Viral marketing

    5.2 The marketing mix

    5.3 Questions for persuading 6.3 Future perfect and future continuous

    5.4 Dealing with objections

    5.5 Mail shots and sales letters

    5.6 Backchat Communications

    6 New business
    PAGE 70

    6.1 Self-nancing

    6.2 Funding a start-up

    6.4 Taking questions in presentations

    6.5 An executive summary

    6.6 Angels or demons

    Reviews 5 and 6 7 Financial control


    PAGE 84

    PAGES 8283

    7.1 Accountants

    7.2 Financial documents and regulation

    7.3 Cause and effect, ability, articles

    7.4 Communicating in meetings

    7.5 Minutes

    7.6 Car-Glazer

    8 Fair trade
    PAGE 96

    8.1 Fair trade or free trade

    8.2 Contracts and corporate ethics

    8.3 Obligation and permission, inversion

    8.4 Negotiating a compromise

    8.5 Assertive writing

    8.6 Green Hills Coffee

    Reviews 7 and 8

    PAGES 108109

    Additional material Grammar and practice Recordings Wordlist

    PAGES 110115

    PAGES 116131

    PAGES 132143

    PAGES 144150

    The Wordlist is a module-by-module glossary of all the words in grey in this coursebook.

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